Archive for the ‘Higher Education Marketing’ Category

Social Media TOS Tuesday at #heweb13: To break or not to break the TOS with your #highered accounts?

October 8th, 2013 Karine Joly No Comments

Tuesday is social media TOS day! I gave my last scheduled presentation about the topic yesterday at the High Ed Web conference in Buffalo, NY (Donna Talarico blogged my session for LINK!), but I will keep sharing insights on social media TOS for a few more weeks. Should I even care about social media terms […]

Social Media TOS Tuesday: How to run a #highered Twitter contest without any trouble

October 1st, 2013 Karine Joly No Comments

Ah, contests on social media platforms… Nothing like a contest to generate some tweets, right? They are a great tool to increase engagement (the promise of a prize is a powerful motivator) without breaking the bank (only a few prizes will help engage many hopeful participants). Since the beginning of times (well, almost), contests, sweepstakes […]

Take part in the 1st #highered Advanced Social Media Conference: Submit a proposal by Oct 16, 2013

September 23rd, 2013 Karine Joly No Comments

UPDATE: the program of the conference is now available, so make sure you register if you want to attend! Calling all the higher ed social media pros to the rescue! Are you in charge of social media at your school? Do you spend more time on Twitter, Facebook, Instagram and/or LinkedIn than you do in […]

The #highered YouTube Video to Elon Musk goes viral, but many don’t get the joke

September 20th, 2013 Karine Joly 7 Comments

Shared context is everything. Another big hit for a higher ed video? Yesterday before calling it a day, I stumbled upon a tweet mentioning a new YouTube video from the University of Waterloo. The tweet was posted on the #pseweb hashtag that I follow since I attended the Canadian conference in Vancouver last June. This […]

Social Media TOS Tuesday: How to share Instagram photos on Facebook without risking DMCA complaints #hesm #highered

September 17th, 2013 Karine Joly No Comments

My first Social Media TOS Tuesday post on re-Instagraming Instagramed photos from others generated a lot of interest and some questions last week. In my Social Media TOS Tuesday posts (that I’ll update if any change happens), I’m addresssing some of the points I see most often infringed in higher education as well as any […]

SEO for Higher Ed: Practical Tips from Joshua Dodson, SEO & Analytics instructor at Higher Ed Experts

September 16th, 2013 Karine Joly No Comments

Joshua Dodson is the ultimate expert on Web Analytics and Search Engine Optimization for Higher Ed. Over the past few years, Joshua has helped hundreds of professionals understand and put to good use Google Analytics and SEO at their school through his teaching for Higher Ed Experts. Joshua was the featured guest on Higher Ed […]

Top 5 Web Project Management Tools for #highered Professionals

September 13th, 2013 Karine Joly 5 Comments

Got Digital Projects to Manage at Your School? Who doesn’t have projects to manage in higher education? Whether you’re in charge of websites, mobile development, web applications or marketing, communication, publications and social media initiatives, you have projects to manage. And, while there is a lot more to successful digital project management than the tool […]

SEO for #highered: 4 Search Engine Optimization Success Stories from Universities and Colleges

September 9th, 2013 Karine Joly No Comments

After getting my certificate in SEO for Higher Education and doing some research on Search Engine Optimization for Higher Ed for my latest University Business column, I’ve come to the conclusion that SEO is part science, art and even sometimes what looks like dark magic. It was actually quite challenging to find the SEO success […]

How to request your LinkedIn University Page #highered #hesm

August 19th, 2013 Karine Joly 7 Comments

LinkedIn launches University Pages Have you heard the news yet? When I did, I was updating my 8-week online course on social media marketing for higher ed before the next session starting after Labor Day. LinkedIn has just launched a new service for universities and colleges: University Pages. While these pages are presented as a […]

Missed the #eduwebconf13 conference? Check out the slides, photos & take-aways

August 7th, 2013 Karine Joly 3 Comments

I attended the eduWeb Conference last week in Boston, MA — and I got to say I really had a blast: 2 great keynotes, too many really good sessions, fantastic conversations, amazing social events and really lively backchannel on Twitter. Conferences are always a great opportunity to see old friends and meet new ones – […]

SEO for #highered : The 2013 State of Education-Related Google Searches

August 2nd, 2013 Karine Joly 1 Comment

I’m almost done taking the first session of the 4-week online course on search engine optimization for higher education, launched earlier this month by Higher Ed Experts and taught by Joshua Dodson. I always take the first session of our new courses as a student to make sure the student experience is up to our […]

1-1-1 Book Review: College (Un)bound by Jeffrey Selingo, #eduwebconf keynote

July 30th, 2013 Karine Joly 2 Comments

Higher ed and the future: Did YOU get the memo? I’ve been studying the impact of MOOCs and other disruptive innovation delicacies for some time now. In May 2012, I suggested that MOOCs could be great branding and marketing vehicules. Last February, I explained why your academic program web pages matter more than ever in […]

12 #highered sessions to attend at #eduwebconf13 July 29-31 in Boston, MA

July 24th, 2013 Karine Joly 1 Comment

Strategic Conference Session Selection, FTW? Are you going to the eduWeb conference? Have you looked at the schedule? Crazy, I know: 4 tracks, 44 1-hour sessions and since we can’t 3D print clones of ourselves, it means that it’s decision time. I’ve spent close to 3 hours working on this post. I started with a […]

2013 E-Expectations NL Report: Top 7 most interesting findings for #highered

July 16th, 2013 Karine Joly No Comments

The brand new Noel-Levitz report on the E-expectations of college bound seniors and juniors has been released this morning. I had the opportunity to review it several times as Stephanie Geyer from Noel-Levitz emailed me a copy of the final report a couple of weeks ago after I promised (crossed my heart and everything) to […]

Is Instagram the new #hesm campus press release platform in #highered?

May 28th, 2013 Karine Joly 2 Comments

Hashtags FTW Ah, the power of hashtags… They made Twitter by allowing total strangers with common interests to connect on the 140-character social media platform. Instagram and Pinterest have used them since day 1, LinkedIn has adopted them and it looks like Facebook should be next. In higher ed, they were front and center in […]

Gamification for #highered: fad or future?

May 23rd, 2013 Karine Joly 6 Comments

Do you need to worry about Gamification? If you’ve been working for a few years in higher education, you’ve seen your fair share of fads. So, when something new pops up on your radar, the first thing you need to do is to try to figure out if it’s just fad or if there is […]