“What about content?” If you have ever heard this question while planning or discussing a website redesign, a social media campaign or an email marketing program at your school, the 2014 Higher Ed Content Conference is for you, your team — and all your content contributors on campus! With its different audiences, goals and content […]
Archive for the ‘Higher Education Marketing’ Category
No time left to measure #highered marketing, really?
Do you have time to check everything on your to-do list at work? I doubt it. Time is the only thing that has remained constant over the past few years. A day was 24 hours long before Facebook, LinkedIn or Twitter. And, still is. While your work day might have expanded outside of the office […]
Universal Analytics: A game changer for #highered?
My latest University Business column published in the March 2014 issue is now available online: Universal Analytics: A game changer for higher ed?. In this short article, I explain why universities and colleges should learn more about Universal Analytics – and some of the possibilities offered by this tool down the line. If you need […]
Why and how to get access to Twitter Analytics for your #highered account
Last week in the online course I teach about social media marketing for higher ed we discussed social media analytics strategy and practices with our class composed of professionals working in universities and colleges in the US, Canada and France. I’ve had updated the course module materials – as I always do before a session […]
Why #highered should get excited about Universal Analytics & Google Tag Manager
Universal Analytics (UA) is fully implemented in some institutions. Same for Google Tag Manager (GTM) – which is basically a solution to manage all the differents tags used to track your campaigns or online advertising. GTM is a very good news for marketers, because it enables them to manage this part without bothering the web […]
Top #highered Holiday Cards – 2013 Edition
Looking for the 2018 selection? Check it out! I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection and 2012 collection) This year again, I asked the readers of my weekly newsletter (not a subscriber yet?) if […]
Behind-the-Scene: Redesigned #highered Academic Program Pages at @wagnercollege
While prospective students have always seen the college experience as much more than the degree they get when they graduate, majors and academic areas of interest are an important part of the decision process for students — and their parents. That’s the reason why I tried to raise awareness around academic program pages earlier this […]
Social media selfieticates to celebrate the Class of 2013 at #HigherEd Experts
I know the calendar doesn’t require me to be thankful this week, but I can’t help myself. It’s a permanent condition I caught working with so many incredibly talented and kind people in higher education ;-) Now that we’ve wrapped up the last session of our online certificate courses at Higher Ed Experts – the […]
Take part in the 2nd #highered web analytics conference: Submit a proposal by Dec 4!
Calling all higher ed web analytics friends to the rescue Do you think it’s time to get better with digital analytics in higher education? Are you in charge of making sense of all the analytics data for your unit? Have you ever lost yourself in Google Analytics reports, dashboards and, oh, the possibilities? Come share […]
How will #highered use social media and web analytics in 2014? Take the survey now to find out!
Why a Survey on Digital Analytics in Higher Ed? Back in 2010 we didn’t use online analytics as much as we could in higher education. With the help of a small group of professionals working in several schools, I tried to start a movement to help our industry see how data could lead to better […]
Want to get serious with Web Analytics, SEO, Responsive Design, Social Media or Web Writing for #highered?
Your professional career is a garden. The work never ends once the seeds are planted :-). And, something always needs to be done – in time. So, don’t miss an important deadline on Friday! The difference between higher ed professionals who blossom into great careers and the rest can be explained by some talent, a […]
13 must-read LINK! posts of #heweb13 sessions: the blogged conference edition
While everybody was having Maple Bacon Ice Cream at the #heweb13 party last night, I spent about 3 hours yesterday reading the 25 posts published on LINK (Way to go, Team LINK!) during the first two days of the conference. It is tough to blog conference sessions live. It is not easy to provide something […]
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