I’m republishing on this blog the unedited and longer version of my column published in University Business to make sure you don’t miss it. Social media video FTW! There’s no doubt video is a winning format online. Whether it’s an animated GIF on Twitter, a super short looping video on Instagram, an ephemeral Snapchat Story […]
Archive for the ‘Higher Education Marketing’ Category
New America’s Survey on Higher Education: Top 4 Findings for #HigherEd Marketers and Communicators
Varying Degrees: a new survey on perceptions and views about higher education New America, an independent DC-based public policy institute, has just released the results of its new survey on public views and perceptions about higher education. This survey (n=1600) was conducted by IPSOS in February and March 2017 via phone (landlines and mobile phones). […]
12 #HigherEd Analytics Challenges
Performance measurement isn’t easy anywhere, but it’s particularly challenging for higher education marketing and communication – where it often clashes with our non-profit culture and our long-term relations-centric goals. That’s why I asked the 12 higher ed professionals (including myself ;-) of the 2017 Higher Ed Analytics Conference to tell us about the biggest challenge […]
12 “game-changers†for #highered analytics in 2017
Even though it feels unusual in higher education, analytics and performance measurement are gaining ground in many institutions. Whether it’s with learning analytics or institutional analytics, more and more higher ed presidents and executives recognize the difference data can make for universities and colleges. That’s why I asked the 12 higher ed professionals (including myself […]
Top #highered Holiday Cards – 2015 Edition
Looking for the 2018 selection? Check it out! I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection, 2012 collection, 2013 collection and 2014 collection.) This year again, I asked the readers of my weekly email newsletter […]
Missed the #heweb15 conference? Check this selection of slides, posts & resources
The Big #heweb15 Recap I didn’t make it to the HighEdWeb Conference this year, but I did follow the #heweb15 backchannel on Twitter & read the posts about the conference sessions published by the excellent team of bloggers from LINK, the journal of the HighEdWeb Association. So, here are the slides I was able to […]
Content strategy: 12 useful tips for #highered content professionals
It’s easy to create content, right? Get a topic, start typing, add a visual and tada! It’s easy to create some content, but, as you know, creating good, useful content isn’t. It’s part art and part science, because great content requires the right topic, the right audience, the right author, the right format and the […]
Want to get your #highered team fired up about content? Register for the #HEC15 conference (April 15)
Are you in Content Strategy Hell? If you are, you’re in good company with almost everybody else working on digital content in higher education. Think about it. With its different audiences, goals and content authors, there is indeed a special place in content strategy hell for higher education ;-) That’s why presentations on content and […]
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