About 2 months ago, I was interviewed for a CASE Currents’ article about digital magazines for alums. The article written by Douglas Vaira, Living a Digital Age, has been published in the March issue (but is only accessible to CASE members), so I thought some of you might be interested in my answers to Vaira’s […]
Archive for the ‘Good Tips’ Category
Higher ed 2009 events and conferences for web and marketing teams
As you probably know if you’ve been reading this blog for a bit, I maintain a Google calendar of higher ed events and conferences where I keep track of anything interesting for web and marketing teams. It’s a useful tool, but sometimes a good old post does the trick as well – especially when it […]
Trying to make sense of your Web/Email data? Register for Analytics 360 Webinars by March 16, 2009
Whether it’s for the website, your social media initiatives or your email campaign, measurement and return on investment (ROI) have never been as important as they are today in higher education — for a good reason: Shrinking budgets call for a better (re)allocation of your resources (money, staff and time). While anybody can (think you […]
Promote your university’s YouTube channel to potential subscribers in 2 easy steps
I have no clue when this new feature was implemented by YouTube, but it’s now possible to embed a YouTube channel on any web page, but just grabbing a piece of code (as you would with any YouTube videos or playlists). Here’s a quick visual demo of the 2 steps using Duke University’s YouTube channel […]
More with Less: 7 ways to survive the budget crunch in higher education
My second UB column for 2009 is now available in the February issue as well as online (featured on the homepage of University Business today): “More with Less: 7 Ways to Survive the Budget Crunch” Here are the 7 ways/tips in a condensed form: Look more closely at your print publication budget Embrace (free) social […]
Andrew Shaindlin’s 8-step plan to get your alum association on Twitter
Andy Shaindlin and Elizabeth Allen from Alumni Futures has just published a very interesting white paper: Activating Alumni Networks with Twitter. This free 36-page PDF file includes a good primer about Twitter (aimed at the non-user), an overview about different uses, some recommendations as well as the results of a recent online survey conducted from […]
How are IT leaders doing more with less in higher education
Unless you’ve been on a very, very long vacation (or are one of the lucky few), you are currently facing budget cuts at your institution. I know I wrote a lot about this lately, but I’m trying to find ways to help you weather that storm. In a few days, my next University Business column […]
What strategies have you implemented to “save big” – or small – at your institution?
I’ll be hosting a 2-webinar series for Higher Ed Experts about this topic early next month presented by Joe Hice, AVP at the University of Florida and Rachel Reuben, Director of Web Communications at SUNY – New Paltz: Saving Big: Winning strategies to get better results even with a crunched budget: February 4 & 5, […]
Send 10,000 email per month for free with Vertical Response
With the economic downturn, ‘Tis the time to be thrifty. Most of you have probably been asked to kiss goodbye 10%, 20% or even more of your office budget for this year. Not yet? Well, I hate to say that, but it’s probably coming your way for next year. So, I’ve decided to take on […]
AMA Symposium: Why higher ed marketing teams need to start focusing on web analytics and measurement
The opening keynote was presented by Karen Breen Vogel from Clear Gauge. She explained to the conference audience why it’s important to set up and use a good measurement system on the Web. Financial people don’t care about your marketing tactics, activities or campaigns. They want measurable results. It’s all about ROI. The traditional marketing […]
Catch-up Date with Karine: HighEdWeb edition
After being away from this blog from some time – geez, almost 2 weeks, that’s what work can do to you sometimes – I’m back with a new edition of my “Catch-up Date with Karine” series. Unless, you were leaving on an unconnected deserted island last week, you’ve probably heard about all the great things […]
5+1 tips to help aspiring university presidents bloggers
I’m officially back from my trip to Europe. I flew back yesterday and can confirm that it can take less time to come back from France than from Atlantic City (haven’t attended the eduweb conference in AC last month or heard about the journey back home for attendees? Check out this blog post to understand). […]
eduWeb 2008 in 140 words – Head in the Cloud: On-Demand Solutions for Processing, Storage and Content Delivery Needs by Mike Richwalsky and Josh Tysiachney from Allegheny College
Note from Karine: This year, I’ve asked all the eduWeb speakers working in universities/colleges to share in 140 words or less the biggest take-away from their presentation or table talk. If you’ve attended this session, feel free to weigh in by posting a comment, a question or a suggestion. The cloud is cheap, easy, distributed […]
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