A picture is worth a thousand words. But, what about an infographic? Rumor has they might be worth millions of dollars – which is probably why they have multiplied like crazy for the past few months. A good one can get you featured on Mashable, the Holy Grail of online PR. It can result in […]
Archive for the ‘Good Tips’ Category
1-1-1 Express Book Review: Clout, the Art and Science of Influential Web Content by Colleen Jones
The plan for my next 1-1-1 Express Book Review was to review Kristina Halvorson’s “Content Strategy for the Web,” but Tim Nekritz did such a good job in his review that I’ll just skip it and go straight to the next book on my list: Clout by Colleen Jones. I first heard about this book […]
Content Strategy in Higher Ed: How Page Tables helped the UB School of Medicine and Biomedical Sciences
With Kristina Halvorson’s Master Class coming up soon, I’ve been looking for interesting examples of content strategy at work in higher education. When I saw that the University at Buffalo was looking for a Content Strategist, I had to learn more about their plans and initiatives. According to David Anderson, Director of Strategic Digital Communications […]
2 tips for professional #highered video by Mike Richwalsky from JCU
Video is a lot of work. As Susan Evans, director of Creative Services at William & Mary College, noted in a blog post earlier this week, great video isn’t as easy to produce as it looks. Susan has even decided to wait to get a videographer on her team before doing another video. [CORRECTION: looks […]
2 tips for professional campus photos by Judson Copeland from Oklahoma Christian University
A photo is worth 1,000 words. I know it, you know it. Even the “girls under the tree” shots that are so often used on college homepages are definitely better than what would be a text-based generic description of your campus. Yet, when you go beyond the website main pages or the cover of print […]
Who wants FREE professional development for the holidays?
I know, I used one of those catchy headlines to get your attention, but it looks like it worked, didn’t it? Anyway, between the egg nog, cookies and chocolates, I think the holiday season is the perfect time to regroup and slow down a bit to reflect on what you accomplished over the past year […]
How to create and publish email newsletters with WordPress
Email newsletters and WordPress have been on my mind today for two reasons: I’m presenting a session on how to use WordPress to create the online version of your print magazine at the CASE Conference for Publications Professionals in New Orleans on Thursday. I’ll be hosting Email Newsletters 360: How to create email newsletters that […]
Think a print magazine editor can’t shoot?
Think again, but no need to duck out, we’re talking about shooting videos. Renee Olson, the editor of Drew Magazine, shared on the CUE listserv a couple of weeks ago the first video piece she completed as a web extra for her magazine: a profile of a Guggenheim winner and faculty member Patrick Phillips. At […]
5-step plan to select the right CMS
My latest UB column is now available in the April issue as well as online: “How to Select the Right CMS: a five-step plan for evaluating web content management systems” In this column, I provide – with the help of several of your colleagues I interviewed – a blueprint to a successful CMS selection process: […]
Swarthmore College runs the online version of its magazine on WordPress
Since I started this blog in February 2005 with its version 1.2, WordPress has become one of (probably the) best online publishing tool out there. Can you believe version 2.9 will be released in a couple of months? Naturally, as higher ed print magazines have started to go digital or even paperless, more and more […]
Interested in the first 100 days of a chief communications officer at a big university? Go back to HiceSchool!
Previously AVP of Marketing and Public Relations at his alma mater, the University of Florida, Joe Hice started to work as the chief communications officer at NC State University last week. What’s really interesting here is that Joe has decided to share his first 100 days on the job through his new professional blog (he […]
Higher Ed TV – Behind the Scenes: It’s Your Turn, a video from Missouri S&T
Last week, Andrew Careaga, director of communications at Missouri S&T, shared on his blog a really great video his team had developed to be played at convocation at the request of the alum association. Didn’t get a chance to watch the video? Take 4 minutes to watch a really cool take on 140 years of […]
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