In search of great sessions for the 3rd Annual Higher Ed Social Media Conference (Dec 2, 2015) Last year, the 2nd edition of Higher Ed Social Media Conference was a big hit. Hundreds of participants from more than 90 different institutions based in the US, Canada and the UK gathered around big and small screens […]
Archive for the ‘Content Strategy’ Category
Why should your team attend the 2015 #highered Content Conference? #hec15
THE Spring Content Strategy Conference If you’ve attended the previous edition, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about content just before the summer. I spent the entire day yesterday from 8:30AM to 7:30PM watching all the […]
Content strategy: 12 useful tips for #highered content professionals
It’s easy to create content, right? Get a topic, start typing, add a visual and tada! It’s easy to create some content, but, as you know, creating good, useful content isn’t. It’s part art and part science, because great content requires the right topic, the right audience, the right author, the right format and the […]
The State of #highered digital content and web content strategy in 2015
Content strategy in higher ed: are we there yet? Over the past few years, web content strategy – spearheaded by Kristina Halvorson’s book, presentations and work – has become a recognized discipline in the digital profession. In higher education, the production and distribution of content is at the core of the institutional mission. There’s no […]
Present at the 2015 Higher Ed Content Conference: Submit a proposal by Feb 11 #hesm
Looking for great presentations for the 2015 Higher Ed Content Conference (April 15) Welcoming hundreds of participants from more than 60 different institutions based in the US, Canada, Australia, Barbados and the United Arab Emirates in April 2014, the 1st edition of the Higher Ed Content Conference was a big success last year. By popular […]
Meet #hewebMI conference keynote: Scott Kubie on content strategy, dead content & #highered websites
Helping you learn and grow in your higher ed career – no matter how you do it. That’s Higher Ed Experts’ motto! That’s why I spent my time chasing the latest trends, doing research, developing online programs (conferences & courses) as well as teaching. That’s also the reason why I’ve chosen – this year again […]
Higher Ed Content Voices: Proven strategies to improve digital content from 13 #highered pros
Just starting out with Content Strategy? No reason to feel bad about it. Most of us are beginners, anyway :-) Only 3 years ago nobody was talking about content strategy in higher education and the other industries were just warming up to the discipline after the first edition of Content Strategy for the Web by […]
Higher Ed Content Voices: 13 great tips to create better content from #highered pros
Got content headaches? Content issues in higher education can be messy: many audiences, many content contributors, many channels and lots of headaches ;-) If you are in charge of defining or implementing content strategy at your university or college, don’t you wish you could pick the brain of other content strategists working in higher ed? […]
Got Content issues? Register your team for the 2014 #highered Content Conference (Apr 30, 2014) #HEC14
“What about content?” If you have ever heard this question while planning or discussing a website redesign, a social media campaign or an email marketing program at your school, the 2014 Higher Ed Content Conference is for you, your team — and all your content contributors on campus! With its different audiences, goals and content […]
A big thank you and a question after 9 years of #highered blogging
I’m going personal (and a bit emotional) today. Wow, I’ve been blogging about web, communications and social media in higher education for 9 years (13 of blogging in total if anybody is keeping scores ;0). I’ve actually been at it long before we talked about social media – yep, it was first called “new media,” […]
Behind-the-Scene: Redesigned #highered Academic Program Pages at @wagnercollege
While prospective students have always seen the college experience as much more than the degree they get when they graduate, majors and academic areas of interest are an important part of the decision process for students — and their parents. That’s the reason why I tried to raise awareness around academic program pages earlier this […]
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