Archive for the ‘Analytics’ Category

Meet Web Analytics Pros in #highered: Colleen Clark, Web Marketing Analyst at Ithaca College, NY

Ithaca College belongs to the small yet growing minority of higher ed institutions that have decided to put their money where it counts the most. They have hired people to unlock insights from analytics to make sure their decisions are based on data and not on guesses, hunches or opinions. As I explained in my […]

Meet Web Analytics Pros in #highered: Joshua Dodson, Web SEO Analyst at Eastern Kentucky University

If you have any interest in Web Analytics for higher education and haven’t heard about Joshua Dodson yet, you’re probably not a regular reader of this blog ;-) A Google Analytics Certified Professional, Joshua has been teaching our 4-week online course on Web Analytics for higher ed for the past year and, let’s say his […]

Take a #highered SOOC: Learn more, earn a certificate and move up!

I’m sure you’ve heard about MOOCs over the past 2 months. MOOCs are the latest and hottest things in the world of higher education. And, there hasn’t been a single day this summer without an article, a post or a tweet about the Massive Open Online Courses offered by Coursera, EDx, Udacity or others. I […]

Meet Web Analytics Pros in #highered: Alan Etkin, Web Analytics Manager at BCIT

Last Tuesday during my eduWeb presentation on the 2012 State of Social Media and Web Analytics in Higher Ed, I explained that while 87% of higher ed professionals spend less than 5 hours per week working on web analytics (including 60% that don’t spend any time at all), a few institutions are starting to create […]

9 slidedecks + 1 video from the #eduweb12 conference in Boston #highered

I attended the eduWeb conference earlier this week in Boston. I got a chance to meet many of you, talk to new folks and exchange great ideas. While I was able to take away a lot, I also had to keep up with work which prevented me from attending some of the sessions that were […]

Visually Speaking: The 2012 State of Social Media and Web Analytics in #highered #eduweb12

I’m presenting today at the eduWeb conference about a topic dear to my heart (I know: I’m weird): the state of online analytics in higher education. While I’ve already shared the results of this survey in a PDF report, this is the first time I’m publishing a more visual take on it (my presentation slides) […]

Meet Web Analytics Pros in #highered: Tim Schneider, Digital Analytics Manager at the University of Alberta

According to the 2012 State of Social Media and Web Analytics in Higher Ed, 87% of higher ed professionals spend less than 5 hours per week working on web analytics (actually 60% don’t spend any time at all). While the needle has been moving very slowly in the right direction on the web analytics meter […]

The 2012 State of Social Media and Web Analytics in #highered [Survey Report]

I cannot believe that it’s only been 2 years since I launched the first edition of this survey on the state of online analytics in higher education. Back in May 2010, when I started to work with Shelby Thayer on what I called the higher ed analytics revolution, I had high hopes that we would […]

How do #highered institutions use Social Media and Web Analytics in 2012? Take this survey now to find out!

If you’ve read this blog for a bit, you know that I’m a strong believer in data-driven marketing decisions. What’s so wonderful with the online world is that we can tag, track, segment and analyze almost anything our target audiences do. After I realized in 2010 that we didn’t use online analytics as much as […]

What the Web Analytics for #highered course taught us after 6 months, 5 sessions & 50 students

Exactly 6 months ago – on September 12, 2011 – I welcomed the first class of the Web Analytics for Higher Ed 4-week online course Joshua Dodson and I designed. Today, the students from the 5th session of this course exclusively targeted to people working in universities and colleges are a few days shy from […]

Learning Web Analytics for #highered: Course Reviews

I’ve done a fair amount of talking (and writing) about web analytics in higher ed since I first decided to start the higher ed analytics revolution last year. And, it’s fair to say that the bar of web analytics in universities and colleges has been raised with the contributions of several great higher ed professionals […]

11 sessions you should attend at #heweb11 from Oct 23-26 in Austin, TX

One of the biggest events of the year for higher ed web professionals, the High Ed Web Conference, is just 10 days away. And, I’m so sad I won’t be able to make it this year. At least I’ll be with the lucky heweb11 attendees in spirit. You should be able to spot the logo […]

A 3-month user-centered web redesign at Loyola University Maryland #highered

FACT: Web redesign projects don’t have to mean a hefty budget after 18 months of committee meetings. Last Spring I wrote about Juniata College’s 1-month no-committee redesign and that post got a lot of attention. So, when Amy Filardo, Director of Web Communications at Loyola University Maryland, emailed me, a few weeks ago, about the […]

Why #highered is NOT there yet with social media marketing

Last week Kyle James reminded us that the Center for Marketing Research at the University of Massachussets Dartmouth had just published the results of its latest study on social media use in higher ed. With 456 interviews performed from November 2010 to May 2011 among a representative sample of 4-year institutions in the US, the […]

The 2011 State of Web and Social Media Analytics in #highered [Infographic]

Exactly 3 months ago I launched the 2nd survey on the State of Web and Social Media Analytics in Higher Education. The idea behind this survey was to take the pulse of the online analytics practice in universities and colleges. More than 350 professionals completed this survey in May. And, today, I’m happy to share […]

Analytics: The Holy Grail of Social Media in #highered?

My latest University Business column is now available in the June issue as well as online: “Analytics: The Holy Grail of Social Media? A year of growth for measuring social media activity” In this column, I take a look at how some institutions use web analytics to inform their website redesign projects and share 3 […]