The 2011 State of Web and Social Media Analytics in #highered [Infographic]

July 29th, 2011 Karine Joly 2 Comments

Exactly 3 months ago I launched the 2nd survey on the State of Web and Social Media Analytics in Higher Education. The idea behind this survey was to take the pulse of the online analytics practice in universities and colleges. More than 350 professionals completed this survey in May. And, today, I’m happy to share some of the high-level results through this infographic I created with the help of Stewart Foss from eduStyle who did a fantastic job with its design.

As I wrote on this blog a few months ago, I really believe infographics are a great vehicule to share research data. So, feel free to use the embed code to share it even further.

If you want to read more survey results, you can also download the executive summary of the report where you’ll find some comparisons between this year’s and last’s survey results at:

The State of Web and Social Media Analytics 2011 Report - Infographics by Higher Ed Experts

Embed this infographic on your site:

We’ve made some progress on the Web Analytics front in higher education, but there’s still a lot to be done – and a real need for more education in this field. So, that’s why after doing my part to raise awareness about the topic via different initiatives (benchmarking monthly surveys, presentations,, I decided to work on the development of a 4-week online course on Web Analytics in Higher Ed – to be launched this September. I’ll tell you more about it soon.

2 Responses

  1. […] Karine Joly von collegewebeditor.comhat 350 Online Mitarbeiter aus dem universitären Umfeld zu ihrer Nutzung von Webanalyse und Social Media Analytics befragt. Die Ergebnisse der Studie The State of Web Analytics in Higher Ed (2011) gibt es als PDF und Infografik. […]

  2. […] all this talk about web analytics had an impact on the general state of web and social media analytics in higher education, many of you also told me that they needed to learn more to put all this data to good use. […]

Got a question or comment?