The results of the brand new Ruffalo Noel-Levitz report on the E-expectations of college bound seniors and juniors (n=3,052) will be officially released next Wednesday in Boston. But, I managed this year again to get a preview of these results – before anybody else – courtesy of Stephanie Geyer from RNL who will present the […]
Archive for the ‘Prospective Students’ Category
Millennials, Generation Z and Getting Ready for Generation A+ in #highered
This post is #7 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Millennials, Generation Y or Net Generation No matter how you call them, when they arrived on campus a bit more than 10 years, the […]
2013 E-Expectations NL Report: Top 7 most interesting findings for #highered
The brand new Noel-Levitz report on the E-expectations of college bound seniors and juniors has been released this morning. I had the opportunity to review it several times as Stephanie Geyer from Noel-Levitz emailed me a copy of the final report a couple of weeks ago after I promised (crossed my heart and everything) to […]
Email marketing for #highered: 3 issues to keep in mind
In higher ed, we like to think that we’re special, that what applies to other industries doesn’t work for us. Sometimes it’s the case. Sometimes it isn’t. Higher ed has always had a love-hate relationship with email marketing. We use and abuse it without always understanding its core strengths, limits and associated risks. Greg Rubenstein, […]
5 #highered academic program pages that work
As I explained in a previous post, I truly believe academic program web pages matter more than ever and should be designed as the product pages they are for our industry. The importance of these web pages has been widely recognized when it comes to adult and online students, but academic program pages are also […]
Why your academic program web pages matter more than ever in #highered
Beyond the Homepage If you take care of websites in higher education, you’ve noticed we’ve had an unhealthy fascination for the past few years with website homepages (and their sliders or banners ;-), content management systems, a myriad of social media channels, mobile websites and more recently the wonderful world of responsive design. No surprise […]
The ultimate social endorsement platform for #highered programs?
Universities and colleges have always relied on alums and current students to show prospective students the value of the education to be received. As a result, alums and current students are often invited to help their alma mater by talking to prospective students at special events, profiled on the institutional website or in admissions publications, […]
#highered Mobile Solutions: Hitting or Missing the Admissions Target?
That’s a question I’ve been working on for a few weeks, ever since the latest Noel-Levitz report (PDF) on the mobile behaviors and expectations of prospective students finally provided us with some hard data on the most valuable pieces of content for this target audience. In a follow-up post arguing for an Admission-First approach for […]
Social Media Marketing in #highered: A student video worth $40,000 at The University of Dayton
Following in the footsteps of Tuft University that started to accept videos in place of traditional essays last year, the University of Dayton has decided to offer to its prospective students the opportunity to make an “audiovisual” impression as part of their college application and… get a chance to win a $40,000 scholarship over 4 […]
Nazareth College goes mobile for prospective students
In our industry mobile is the new black, right? More seriously, as you know, it is the future of web browsing – and thus, it would be plain stupid to ignore it. So, if you don’t have a mobile solution yet, chances are you are currently working on it or planning it. According to the […]
How to sell a liberal arts college education to more career-minded prospective students
You’ve probably heard about “Is College Worth It?,” the latest study conducted by the Pew Research Center released on May 15, 2011. The study conducted in partnership with The Chronicle of Higher Education aimed at evaluating the sentiment about higher education and its value among the general population and college presidents. As you might have […]
Perfect Web Pitch to Prospective Students: Why Choose FHU?
With the submissions for the 2011 eduStyle Awards closing today, the past week has seen many shared their best higher ed websites at eduStyle. That’s why I kept an eye on the eduStyle twitter account and quickly checked Why Choose FHU? after seeing this tweet from Stewart Foss: [blackbirdpie url=”http://twitter.com/#!/edustyle/status/65868058224361474″] And, gosh, was it worth […]
Rolling through the Campus Tour Video – and its budget: EM Strasbourg Business School
I’ve featured a good number of campus tour videos on this blog, but this one is a first. Not because it’s from a Business School based in France (I don’t get pitched stories often by European institutions, but I’m interested in any good examples no matter where they come from), but because this campus tour […]
Trying to connect with high school students? Think mail, email, websites and Facebook!
The good folks of Noel-Levitz have just released their E-Expectations 2010 Report presenting the results of their latest survey of 1,005 college-bound high school students. This 12-page report is full of really great findings that should help you fine tune your student recruitment strategy. So, make sure you download the PDF file who is made […]
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