Calling all higher ed web analytics friends to the rescue Do you log in your Google Analytics account more than once in a blue moon? Do you have a few GA goals set up in the said account? Do you smile (or cry, sing or even jump) when you hear “KPIs,” “advanced segments” or […]
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Beyond the Responsive Homepage in #highered: UNL and some?
The past 12 months have been marked by a rising interest for responsive web design techniques in higher education. Last year at the #heweb11 conference in Austin the focus was on mobile. While Brett Pollack (UCSD) and Nathan Gerber (UVU) mentioned RWD in their presentations, RWD was still perceived as a small part of the […]
Teams of One in #highered unite… and go check out Higher Ed Solo by Ron Bronson & Tonya Oaks!
You might not know this, but I’ve been blogging for the past 7.5 years. When I started collegewebeditor.com, I was a… web editor in a College, an army of one (well, more precisely an army of half as the position was only part-time) in charge of the website and the online marketing for a small […]
12 sessions you should attend at #eduweb12 this week in Boston, MA
I’m going to Boston this week for the first time in my life (!) to attend the eduWeb Conference. Can you believe it? Higher ed conferences have brought me several times in Las Vegas for the past 6 years, but never once in Boston before. Anyway, if you attend the conference and read this post […]
How do #highered institutions use Social Media and Web Analytics in 2012? Take this survey now to find out!
If you’ve read this blog for a bit, you know that I’m a strong believer in data-driven marketing decisions. What’s so wonderful with the online world is that we can tag, track, segment and analyze almost anything our target audiences do. After I realized in 2010 that we didn’t use online analytics as much as […]
Need to create or overhaul your Mobile Strategy soon? Register for the #highered Mobile Summit (Mar 13-15)
If you work on a campus, you know that mobile has now become a top priority in higher education. Whether you have already implemented a mobile solution alone or with a vendor, it’s always smart to (re)assess best practices in higher education. Helping you in this process is the main goal of the Higher Ed […]
Get your #highered print magazine its iPad app for the holidays
If iPads are on the holiday gift lists of many, the tablet itself is definitely the mind of more and more print magazine editors in higher education. After online versions, social media channels and mobile versions, iPad applications (or should I say solutions) have become the next thing to get for people in charge of […]
Working on an institutional content strategy in #highered: Answers from Mike Powers (IUP)
In higher ed, content strategy is starting to get some serious attention at conferences, on blogs or Twitter. While theoretical advice abounds, it’s still tough to find higher ed professionals or executives who have been given the latitude to work on a comprehensive content strategy at the institutional level. Tough, but not impossible.
Web Accessibility for #highered: Required, Not Optional
My latest University Business column is now available in the September issue as well as online (on the new UB website powered by Drupal!): “Web Accessibility: Required, Not Optional” In this column, I explain why you should focus on web accessibility ASAP. Not just because it’s the right thing to do for your users with […]
heweb10, simtech10 and the tough job of benchmarking Web Analytics in higher ed
It’s been a couple of very busy weeks around here. As I told a couple of folks I met at the High Ed Web and the SIM Tech conferences over these past 2 weeks, busy is the new black. Aren’t we all, lately? Anyway, I wanted to share a few thoughts about the two amazing […]
Looking for a conference on Analytics in higher education? Don’t miss the early bird deadline for SIM Tech!
UPDATE (August 31, 2010 at 12:22PM ET): Eric Olsen from Lewis University is the winner of the SIM Tech conference pass. Congratulations, Eric! Fall is always a busy conference season (very similar to summer, actually). Once we’re done with the mandatory “break” from mid-August to mid-September to welcome students, things get usually very busy in […]
Share 12 online metrics by August 20 to get the higher ed analytics revolution benchmarking report
I know I’ve been talking about this higher ed online analytics revolution for some time now, but it’s now time for action. It started in May with a survey to get a better idea of the state of online analytics in higher education. The survey was a big success as 399 professionals working in higher […]
Facts and stats to make the case for your mobile website
I started to write about the mobile web in higher education about a year ago (The ABC of Mobile Marketing for my University Business column), but I know I’ll be writing more and more about it in the coming months (and not because of the August 4 “Going Mobile” webinar series by Higher Ed Experts). […]
Complete the Higher Ed State of Online Analytics Survey by May 24 to help start a revolution
No plans to go to the beach, relax with a good book or enjoy the sun for yours truly this summer. I have a revolution to start. Besides a couple of web conferences presentations (eduComm in June and eduWeb in July), a few webinars, blog posts and a few other projects, I’m planning to start […]
Check out the 14 survey winners on Higher Ed Experts’ new website
Wow, I haven’t blogged for the past 2 weeks… Anyway, I just want to make a quick post to thank you all the 559 persons who took the Higher Ed Experts/eduStyle/Uwebd/Collegewebeditor.com Survey and let you know that the official list of the 14 winners of the prize drawing is now available on Higher Ed Experts’ […]
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