Higher ed websites still matter. A lot. Higher ed websites might not look sexy in 2018, but they are still the cornerstone of digital marketing strategies in higher education. With social media platforms changing their playbook when they want to optimize their advertising revenues, throttling more and more of what used to be free organic […]
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A Birthday Post to Celebrate 10 Years of #HigherEd Experts
Today I’m sharing a post I wrote earlier this week at Higher Ed Experts (A personal look of 10 years of Higher Ed Experts) to make sure you – as a reader of this blog – get a chance to see it, since you’ve been such a big part of Higher Ed Experts from day […]
12 #HigherEd Analytics Challenges
Performance measurement isn’t easy anywhere, but it’s particularly challenging for higher education marketing and communication – where it often clashes with our non-profit culture and our long-term relations-centric goals. That’s why I asked the 12 higher ed professionals (including myself ;-) of the 2017 Higher Ed Analytics Conference to tell us about the biggest challenge […]
Back-to-School for higher ed marketers: 5 ways to stay relevant in your #highered job
In higher ed, learning is ALWAYS part of your job Now that most students and faculty members have made it back to campus (or will soon), it’s time for you to think about YOUR back-to-school, right? If you are a communication professional or a marketer working in higher education, you know that learning is always […]
10 #AMAHigherEd conference sessions to attend in Chicago on Nov 15-18, 2015
The 2015 Symposium for the Marketing of Higher Education If you’re in charge of marketing at your institution, you probably know that the AMA Symposium or the Marketing of Higher Education is going to take place next week. With more than a thousand attendees, this conference is one of the major events for higher ed […]
15 #heweb15 conference sessions to attend in Milwaukee on Oct 5-7, 2015
The High Ed Web Conference: The Paradox of Choice – Really Whether or not you’re going to Milwaukee next week, you probably know that the #heweb conference – the annual conference of the higher ed web professionals – is almost upon us. I love this conference: it’s a great place to take the pulse of […]
Calling all Analytics lovers in #highered, #pseweb and #hesm: Share your story!
What’s your relationship status with Analytics? Ok, I’ll admit it right away, I have a strange relationship with analytics. Call it a weird interest, a passion or a compulsion, but I’ve been fascinated by the use of digital analytics in higher education since I conducted my 1st online survey about it in 2010. For the […]
10 posts to celebrate 10 years of blogging about #highered and #hesm marketing
This post is #10 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. 10 for 10 When I decided to start this series of blog posts early this month, I didn’t set an editorial calendar. I’ve blogged […]
The digital analytics divide in #highered and #hesm is getting bigger
This post is #3 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. A 15-year love story with… digital analytics I first blog about digital measurement. analytics and return on investment in posts published in March 2005. […]
10 numbers to celebrate the 10th anniversary of this #highered blog
10 years minus 10 days I wish I were the one turning 10, but unfortunately… I’m already 25 (been that way for a few years now ;0). In 10 days, collegewebeditor.com, this little blog I started without a big master plan on February 12, 2005 will have been around for a whole decade (I’ve been […]
How to get your #highered conference proposal accepted
If you really want to learn, teach. If you present at a conference, you won’t stop learning—from the time you start to write your speaking proposal to the moment you answer the last question from your audience at the conference. So, how do you get your proposal accepted? After presenting at many professional events, chairing […]
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