Yep, you’ve read correctly. It’s not a typo. Web Services professional technologist Dave Olsen managed to develop the mobile version of his institution’s website in 19 days thanks to a lot of hard work and Mobile MIT, the platform developed for its own use and made available earlier this year for free by MIT. Launched […]
Archive for the ‘YouTube’ Category
Higher Ed TV – Behind the Scenes: It’s Your Turn, a video from Missouri S&T
Last week, Andrew Careaga, director of communications at Missouri S&T, shared on his blog a really great video his team had developed to be played at convocation at the request of the alum association. Didn’t get a chance to watch the video? Take 4 minutes to watch a really cool take on 140 years of […]
Find out how some YouTube videos went viral with the Statistics & Data feature
Don’t know if you’ve noticed but YouTube released about a month ago a new feature available by default for all the videos it hosts (unless you disable it): Data and Statistics. As explained on the YouTube Help Center’s section about Data and Statistics, this new feature is meant to “show you what factors are driving […]
Want to learn how to create better, viral, and ADA-compliant web videos? Register by August 26 for Online Videos 360 Webinars
If you read this blog, there is no doubt you know how important online videos have become in the higher ed marketing and communication mix. With YouTube, iTunes and others, your target audiences have come to expect to be able to watch news and interesting things happening at your institution. Anybody can now upload a […]
To showcase your academic experts, forget TV and embrace Ustream… like Duke University
Duke University has done it again. With “Office Hours,” a new series in partnership with Ustream launched today at noon ET, the institution has found another great way to showcase the expertise of its faculty. The idea – put a professor in front of the camera for an informal Q&A with the university community and […]
Higher Ed TV: 2 minutes and 21 seconds to justify the cost of an Ivy League education by Dartmouth
In higher education, we don’t like to talk about money, especially about how much students have to pay to get an education. Until recently some institutions didn’t even want to display a clear price tag on their offerings (to avoid sticker shock?), and made prospective students and their parents chase the information about costs on […]
Promote your university’s YouTube channel to potential subscribers in 2 easy steps
I have no clue when this new feature was implemented by YouTube, but it’s now possible to embed a YouTube channel on any web page, but just grabbing a piece of code (as you would with any YouTube videos or playlists). Here’s a quick visual demo of the 2 steps using Duke University’s YouTube channel […]
Holiday Cards: The University of Maryland does it again with a nice online video
I wrote about UM holiday card last year, so I guess that’s why Linda Martin, Executive Director Web and New Media Strategies sent a link to the 2008 edition this morning: Holiday Greetings from the University of Maryland Like last year, the 2-minute video is also available on Youtube (56 views at the time of […]
Higher Ed TV: Roanoke College plays the viral game to find a new mascot and reach high school students
Don’t know if you got a chance to read “Getting Consumers to Spend $150,000 With a Viral Effort,” this article published Monday in Advertising Age, but I’m pretty sure we would all love to have our institution featured in such a positive way in any media outlet (minus the price tag in the headline, maybe, […]
Higher Ed TV: The University of Florida launches today its new “Remember When” TV and YouTube campaign
I wrote about UF previous campaigns and videos in the past. So, when Joe Hice, AVP for Public Relations and Marketing at the University of Florida, emailed me about their new Gator Nation ad campaign earlier this week, it didn’t take me long to check it out. The TV spot (that I can’t show you […]
Catch-up Date with Karine: Admissions – Special post NACAC conference
No post since the last edition of this series “Catch up-Date with Karine†aiming at fighting the information overload, I guess you can imagine how busy the past week has been. Anyway, here’s what I got for you with this special edition about “all things Admissions.” With NACAC’s 64th national conference taking place last week […]
Higher Ed Experts Update: The registration deadline for the “Beyond YouTube†webinar has been postponed to Friday September 19, 2008 at 9PM ET
Last night, I received an email asking if it was still possible to register for (I guess, people are getting used to my flexibility when it comes to registration deadlines ;-) next week’s webinar: “Beyond YouTube” (the initial registration deadline was yesterday 9PM). As a result, I decided to postpone the registration deadline until this […]
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