As announced a few days ago, I’ve prepared this selection of my 10 most interesting posts for anybody working in higher ed marketing, PR or communications: Live from the CASE conference in Philadelphia: 10 steps to You 2.0 or how higher ed marketing/PR pros can get ready for Web 2.0 MySpace 101: how teenagers use […]
Archive for the ‘Admission Office’ Category
Top 10 most popular blog posts on collegewebeditor.com in 2006
In December 2005, I published several lists of a few must-read blog posts. I’ve been told it was a good idea, so I’ve decided to do it again this year. Let’s start today with the most viewed (and hopefully read) posts in 2006 on collegewebeditor.com. Three other lists of the top 10 must-read posts for […]
One Year Later: Mansfield University’s Podcasting Initiative
If you’ve taken my 2006 Survey (if you haven’t, you’re passing a chance to win a $30 gift certificate from Amazon), you know that I asked readers to suggest how I can improve this blog in 2007. One of the suggestions I have received makes a lot of sense: to revisit some of the initiatives […]
Special UB column on how to survive a website redesign: 5 tips from Ben Riseling, Web Operations Manager at Duke University
Last September, I conducted several email interviews to prepare my column on how to survive a website redesign for the December 2006 issue of University Business: “10 Tips to a Successful Website Redesign.†Ben Riseling, Web Operations Manager at Duke University‘s Office of News and Communications shared these 5 tips at this time. Discovery process […]
Why your college’s website should be part of your admission office’s integrated marketing approach… and not replace it
I’ve always defended the idea that higher ed websites should get a bigger part of their admission office’s marketing budget. Not because I’d like to make more money — although that would be nice — or to have more to play with cool technological toys. No, I really think that college websites should get their […]
Why you should think twice before using email for your next recruitment campaign
Email might be cost-effective, but it’s not be the best way to reach prospective students anymore. Don’t believe me? You don’t have to (although I would have appreciated it ;-) — just look at the following results from the national survey conducted with high school juniors I mentioned in a previous post: 64% said they […]
5 ways to find and recruit student bloggers for your admission-sponsored blogs… without a budget
A couple of weeks ago a reader asked for a few tips on how to recruit student bloggers without a budget. Although I’m not sure the no-budget approach is the best, I understand that it is sometimes the only one to get things started. I guess the lack of compensation for student bloggers could even […]
Facebook New Share Links Feature: A New Tool for Your Viral Marketing Initiatives Targeted to Students
Facebook has just released a new feature called “Share Links.” This was announced on the Facebook Blog a few hours ago: “Starting today, there are links to share on Facebook planted all across the Internet, from the articles at Time to the videos at Photobucket. The idea is that when you’re reading or watching something […]
How to showcase your faculty expertise with 10-minute weekly podcasts: California Western’s “Law in 10”
Podcasts and blogs are great ways to build long-term relationships with your target audiences and capture their interest (if not their heart). Thanks to RSS, it’s easy to turn casual web visitors into passionate regulars or dedicated evangelists. That’s why blogs and podcasts are such great tools to showcase the expertise of your faculty members. […]
College Blogs Network: unofficial, unfiltered – yet good – student blogging
I know, I know: another post about student blogging. Will I ever get tired to blog about this? ;-) As regular readers know, my last column for University Business deals with the ROI of admission-sponsored student blogs. While more and more institutions have set up blogs targeted to prospective students and their parents, they are […]
3 questions to a (soon-to-be) higher ed blogger: Sam Jackson, a 2007 senior at Phillips Exeter Academy, from “The Sam Jackson College Experience”
Sam Jackson, a 2007 senior at Phillips Exeter Academy in Exeter (NH), started to blog in December 2005 about his experience in searching for the best college. Last month, he launched a new blog entirely focused on the college admission process: The Sam Jackson College Experience. In a witty and fresh style, this talented teen […]
Special UB column about admission-sponsored student blogs: Nancy Prater, Web Content Coordinator at Ball State University
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Nancy Prater, Web Content Coordinator at Ball State University, answered these questions at this time. 1) Your institution uses student […]
Special UB column about admission-sponsored blogs: Brendon Connelly, Director of Graduate and Professional Studies Admissions at George Fox University
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Brendon Connelly, Director of Graduate and Professional Studies Admissions at George Fox University, answered these questions at this time. 1) […]
Special UB column about admission-sponsored blogs: Doug Imbruce, Founder of TheU
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Doug Imbruce, Founder of TheU, answered these questions at this time. 1) You’ve recently launched student blogs on TheU.com. Can […]
Special UB column about admission-sponsored student blogs: Nancy Monnich Benedict, Vice President for Enrollment Services at Beloit College
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Nancy Monnich Benedict, Vice President for Enrollment Services at Beloit College, answered these questions at this time. 1) Your institution […]
Special UB column about admission-sponsored student blogs: Bob Robertson-Boyd, Web Content Coordinator at Capital University
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Bob Robertson-Boyd, Web Content Coordinator at Capital University, answered these questions at this time. 1) Your institution uses student blogs/journals […]
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