Graduation: that’s why they all sign up for, right? Most institutions of higher education have focused on the college experience and the associated value they provide to students in their recruitment and branding efforts. For traditional college-aged students, it makes sense to sell the experience: the beautiful campus, the state-of-the-art gym, the campus life, the […]
Archive for the ‘Admission Office’ Category
Why your academic program web pages matter more than ever in #highered
Beyond the Homepage If you take care of websites in higher education, you’ve noticed we’ve had an unhealthy fascination for the past few years with website homepages (and their sliders or banners ;-), content management systems, a myriad of social media channels, mobile websites and more recently the wonderful world of responsive design. No surprise […]
Gone responsive in #highered: Angelo State University’s website for prospective students
Angelo State University has chosen to go responsive for prospective students first. The institution launched a brand new site based on the responsive web design approach to offer them a better web experience – no matter the device they use when they visit the site. An in-house team, including Jon Wilcox, Web Development Specialist at […]
Beloit’s Mindset List: What #highered pros (& cons) always wanted to know about it
If you work in higher education, you are bound to have an opinion about the Beloit Mindset List that goes out every year in August (usually after another favorite list in our industry: the US News Report College Rankings). The Beloit Mindset List is as evergreen as it gets – whether your find it interesting […]
Teams of One in #highered unite… and go check out Higher Ed Solo by Ron Bronson & Tonya Oaks!
You might not know this, but I’ve been blogging for the past 7.5 years. When I started collegewebeditor.com, I was a… web editor in a College, an army of one (well, more precisely an army of half as the position was only part-time) in charge of the website and the online marketing for a small […]
Can MOOCs be the next marketing and branding vehicles for #highered ?
Courses? Marketing and branding vehicles, really? Yes, free online courses taught by faculty members currently teaching for institutions of higher education. Not just lecture videos (you know the kind you can find on iTunesU or YouTube EDU), but the real deal from learning objectives, lectures and readings to homework and final graded assignments. That’s what […]
Not your usual #highered Admissions Video: Beer, Blood and Applications?
In the latest issue of LINK published on Tuesday a video caught my eyes. Not the new (and quite unconventional) admissions video by the University of Rochester – although I totally love it and share the love on Twitter last week. [blackbirdpie url=”https://twitter.com/#!/karinejoly/status/177784123648258048″] No, what caught my attention in Dave Tyler’s Link Boxers column this […]
#highered Mobile Solutions: Hitting or Missing the Admissions Target?
That’s a question I’ve been working on for a few weeks, ever since the latest Noel-Levitz report (PDF) on the mobile behaviors and expectations of prospective students finally provided us with some hard data on the most valuable pieces of content for this target audience. In a follow-up post arguing for an Admission-First approach for […]
UPDATED: The 2012 State of the Mobile Web in #highered Survey Report
UPDATE (9:30AM – Feb 21): An important typo in the % of existing mobile solutions was fixed in the report. A few weeks ago I conducted the second survey about the State of Mobile Web in Higher Ed to provide the community with some insights on the mobile web in our industry. The first survey […]
The University of Denver is going the #Infographics way to help promote a new #highered degree
The lead-generation websites for for-profits have used infographics to increase the number of links and social shares as part of their marketing strategy for several months. And, this is “linkbait” strategy has been VERY successful with many mentions in Mashable (including this recent article on how higher ed institutions use social media). I’ve already said […]
Social Media Marketing in #highered: A student video worth $40,000 at The University of Dayton
Following in the footsteps of Tuft University that started to accept videos in place of traditional essays last year, the University of Dayton has decided to offer to its prospective students the opportunity to make an “audiovisual” impression as part of their college application and… get a chance to win a $40,000 scholarship over 4 […]
Nazareth College goes mobile for prospective students
In our industry mobile is the new black, right? More seriously, as you know, it is the future of web browsing – and thus, it would be plain stupid to ignore it. So, if you don’t have a mobile solution yet, chances are you are currently working on it or planning it. According to the […]
Extreme makeover for your #highered online course catalog: How to turn THE catalog into an influential publication
Yesterday I got a peek at what Colleen Jones, author of “Clout: the Art and Science of Influential Web Content,” will talk about in her master class next week – on Oct 5, 2011 – on Influential Web Content Strategy for Higher Ed and this got me thinking about ways to make the dreaded online […]
Why #highered is NOT there yet with social media marketing
Last week Kyle James reminded us that the Center for Marketing Research at the University of Massachussets Dartmouth had just published the results of its latest study on social media use in higher ed. With 456 interviews performed from November 2010 to May 2011 among a representative sample of 4-year institutions in the US, the […]
How to sell a liberal arts college education to more career-minded prospective students
You’ve probably heard about “Is College Worth It?,” the latest study conducted by the Pew Research Center released on May 15, 2011. The study conducted in partnership with The Chronicle of Higher Education aimed at evaluating the sentiment about higher education and its value among the general population and college presidents. As you might have […]
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