I’m postponing the registration deadline for next week’s webinar series: Online Videos 360 (September 15, 16 & 17) to this Friday (September 11) at 1PM ET. For more info and to register, you can visit www.higheredexperts.com/onlinevideos360 This 3-webinar series will be presented by Mike Richwalsky (Allegheny College), Liz Giorgi (University of Minnesota) along with one […]
Archive for the ‘Video’ Category
Find out how closed captioning can make a big difference for your online videos
Two days ago, I had the chance to attend the rehearsal of the webinar Glenda Sims will present on September 16: ADA-Compliant Web Videos 101: How to produce and publish online videos accessible to people with disabilities Glenda is a true accessibility champion. Her presentation does a great job at providing the reasons why accessible […]
Higher Ed TV – Behind the Scenes: It’s Your Turn, a video from Missouri S&T
Last week, Andrew Careaga, director of communications at Missouri S&T, shared on his blog a really great video his team had developed to be played at convocation at the request of the alum association. Didn’t get a chance to watch the video? Take 4 minutes to watch a really cool take on 140 years of […]
Find out how some YouTube videos went viral with the Statistics & Data feature
Don’t know if you’ve noticed but YouTube released about a month ago a new feature available by default for all the videos it hosts (unless you disable it): Data and Statistics. As explained on the YouTube Help Center’s section about Data and Statistics, this new feature is meant to “show you what factors are driving […]
Want to learn how to create better, viral, and ADA-compliant web videos? Register by August 26 for Online Videos 360 Webinars
If you read this blog, there is no doubt you know how important online videos have become in the higher ed marketing and communication mix. With YouTube, iTunes and others, your target audiences have come to expect to be able to watch news and interesting things happening at your institution. Anybody can now upload a […]
To showcase your academic experts, forget TV and embrace Ustream… like Duke University
Duke University has done it again. With “Office Hours,” a new series in partnership with Ustream launched today at noon ET, the institution has found another great way to showcase the expertise of its faculty. The idea – put a professor in front of the camera for an informal Q&A with the university community and […]
Reason #1 to improve your online videos: 62% of internet users watch videos online
Lately, the higher ed community has been taken by the Twitter storm. I’ve heard and read a lot about the importance to add Twitter to the communication mix with students, alums and other target audiences. While I’m a big fan and a daily user of Twitter (you can follow me @karinejoly), I’m still not sold […]
Higher Ed TV: 2 minutes and 21 seconds to justify the cost of an Ivy League education by Dartmouth
In higher education, we don’t like to talk about money, especially about how much students have to pay to get an education. Until recently some institutions didn’t even want to display a clear price tag on their offerings (to avoid sticker shock?), and made prospective students and their parents chase the information about costs on […]
American University has just launched its newly redesigned website
I got the tip about AU web redesign launch yesterday in an email from Maralee Csellar, Acting Director for Media Relations at American University. As explained in the top news story available on the homepage, New Site Launches, Will Change AU Communications, the whole redesign process started in the summer of 2006 took more than […]
Promote your university’s YouTube channel to potential subscribers in 2 easy steps
I have no clue when this new feature was implemented by YouTube, but it’s now possible to embed a YouTube channel on any web page, but just grabbing a piece of code (as you would with any YouTube videos or playlists). Here’s a quick visual demo of the 2 steps using Duke University’s YouTube channel […]
Holiday Cards: The University of Maryland does it again with a nice online video
I wrote about UM holiday card last year, so I guess that’s why Linda Martin, Executive Director Web and New Media Strategies sent a link to the 2008 edition this morning: Holiday Greetings from the University of Maryland Like last year, the 2-minute video is also available on Youtube (56 views at the time of […]
Higher Ed TV: Roanoke College plays the viral game to find a new mascot and reach high school students
Don’t know if you got a chance to read “Getting Consumers to Spend $150,000 With a Viral Effort,” this article published Monday in Advertising Age, but I’m pretty sure we would all love to have our institution featured in such a positive way in any media outlet (minus the price tag in the headline, maybe, […]
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