Archive for the ‘Video’ Category

A new job for your #highered school mascot?

Everybody is supposed to multitask now, right? And, it looks like university mascots might also be on this slippery slope… ;-) Has Marquette University started a movement? As reported by Joe Kuffner last month, Marquette University and its official mascot, Golden Eagle, scored big time in January by hand delivering letters of admissions to a […]

Behind-the-Scene: Redesigned #highered Academic Program Pages at @wagnercollege

While prospective students have always seen the college experience as much more than the degree they get when they graduate, majors and academic areas of interest are an important part of the decision process for students — and their parents. That’s the reason why I tried to raise awareness around academic program pages earlier this […]

The #highered YouTube Video to Elon Musk goes viral, but many don’t get the joke

Shared context is everything. Another big hit for a higher ed video? Yesterday before calling it a day, I stumbled upon a tweet mentioning a new YouTube video from the University of Waterloo. The tweet was posted on the #pseweb hashtag that I follow since I attended the Canadian conference in Vancouver last June. This […]

Beyond the boring #highered ad banner: Augmented reality done right by Simpson College

Augmented Reality is catching… finally! Augmented Reality isn’t a new concept – even when it comes to higher ed marketing. I still remember when Brad J. Ward mentioned an Australian institution that used AR in its application… about 3 years ago. Augmented reality is not new, but I bet it’s going to go mainstream pretty […]

Not your usual #highered Admissions Video: Beer, Blood and Applications?

In the latest issue of LINK published on Tuesday a video caught my eyes. Not the new (and quite unconventional) admissions video by the University of Rochester – although I totally love it and share the love on Twitter last week. [blackbirdpie url=”https://twitter.com/#!/karinejoly/status/177784123648258048″] No, what caught my attention in Dave Tyler’s Link Boxers column this […]

Top #highered Holiday Cards – 2011 Edition

Looking for the 2018 selection? Check it out! I love holidays cards – and by looking at the recent web traffic on my Holidays Cards post from last year, I’m probably not the only one in the higher ed community. Earlier this week, I asked the readers of my weekly newsletter (not a subscriber yet?) […]

Social Media Marketing in #highered: A student video worth $40,000 at The University of Dayton

Following in the footsteps of Tuft University that started to accept videos in place of traditional essays last year, the University of Dayton has decided to offer to its prospective students the opportunity to make an “audiovisual” impression as part of their college application and… get a chance to win a $40,000 scholarship over 4 […]

Time to Get Strategic With Content in #highered

My latest University Business column is now available in the November/December issue as well as online: “Time to Get Strategic With Content” In this column, I explain why content strategy is worth the time and how to get started. I also share a few examples of content strategy in action in universities and colleges – […]

Watch “Meet the Only Web Accessibility Button at #heweb11”: Keynote Welcome Video by higheredexperts.com

Unless you’ve been on a deserted island or maybe in a very long meeting this morning (and the past week), you know that some very lucky 500+ higher ed web professionals are having a blast in Austin at the High Ed Web Conference (hey, you might even be one of them :). This year the […]

Extreme makeover for your #highered online course catalog: How to turn THE catalog into an influential publication

Yesterday I got a peek at what Colleen Jones, author of “Clout: the Art and Science of Influential Web Content,” will talk about in her master class next week – on Oct 5, 2011 – on Influential Web Content Strategy for Higher Ed and this got me thinking about ways to make the dreaded online […]

How to scale community management at a university: FIU Community Manager’s Weekly Videos

I’ve tweeted on several occasion about Betsy Soler’s YouTube videos. Betsy is the community manager in charge of social media at FIU and she hosts this video series. [blackbirdpie url=”http://twitter.com/#!/karinejoly/status/90758051757424640″] These weekly videos offer a review of FIU latest news and feature comments from students and other members of the community, comments posted during the […]

It’s Friday, Friday in #highered: Oberlin College President, VPs and Deans lipdub Rebecca Black

I’ve just watched this video released yesterday and I want to make sure you see it (hey, it’s Friday!) it is a very well-done parody from Rebecca Black’s hit song, “Friday,” by a group of senior administrators – including the President – at Oberlin College starring in this video created to honor the graduating seniors […]

How Furman University got more than 50,000 views with a Flashmob

Flashmobs on campuses and elsewhere have multiplied over the past few years – to the point they usually don’t get too much attention on the Web. While they might look passe to some web and social media professionals in higher ed (you know who you are ;0), the recent flashmob done by 200 Furman University […]

What can social media analytics do for #highered?

Measuring the return on investment (ROI) of social media initiatives isnâ€™t easy â€“ definitely far more difficult than using Facebook, Twitter and the likes. However, while 68% of the respondents to the second CASE survey on social media practices in higher education think measuring the ROI of their social media initiatives is tough, itâ€™s not […]