Archive for the ‘Twitter’ Category

Social Media Success Tip #2: Learn how to write headlines

April 12th, 2011 Karine Joly 3 Comments

If you can’t write well for the Web today, your writing won’t probably be read. Your title might get a look from friends of friends and your introductory paragraph a quick scan from your biggest fans, but the remaining 100, 500 or 1,000 words you lovingly typed on your keyboard will be ignored for a […]

Social Media Success Tip #1: Don’t toss the TOS

March 8th, 2011 Karine Joly 1 Comment

Have you ever read Facebook Terms of Services or promotion guidelines, Twitter Rules or LinkedIn User Dos and Don’ts? If you have, congratulations! You are among the (happy?) few. How can I be so sure? I regularly come across examples of institutions (and companies) conducting social media initiatives on these platforms in breach with these […]

Why #highered institutions should give infographics a second look

March 1st, 2011 Karine Joly 9 Comments

A picture is worth a thousand words. But, what about an infographic? Rumor has they might be worth millions of dollars – which is probably why they have multiplied like crazy for the past few months. A good one can get you featured on Mashable, the Holy Grail of online PR. It can result in […]

Lessons learned from Texas A&M University Social Media Scavenger Hunt

February 9th, 2011 Karine Joly 3 Comments

A couple of weeks ago, Texas A&M University ran an integrated (mashed up?) social media campaign on campus using not 1, not 2, not 3, but 4 of the most popular social media platforms, namely Facebook, YouTube, Twitter and Foursquare. When I watched the YouTube video announcing the campaign (on Patrick Powers’ blog), I was […]

What #highered can learn from the #MBteamS and @tsand social media win

February 5th, 2011 Karine Joly 11 Comments

Unless you haven’t been checking twitter this past few days, you must have heard about the MB Tweet Race that just took place. As I explained a couple of weeks ago on this blog, Todd Sanders (@tsand) from UW Green Bay took part in a social media campaign orchestrated by an automaker, a real race […]

Let’s show the power of the higher ed community!

January 25th, 2011 Karine Joly 8 Comments

Don’t think we can do it? Well, yes, we can. Thanks to Todd Sanders who works at the University of Wisconsin in Green Bay, we have a unique opportunity to do it very simply. We just need to rally this great community behind Todd and another member of our higher ed family, John Pederson, and […]

CSU uses Twitter to power dynamic updates on a… billboard

September 14th, 2010 Karine Joly 1 Comment

A few institutions have used Twitter to broadcast text updates to mobile phones (I remember writing in one of my UB columns about Allegheny College distributing this way updates about orientation). However, this is the first time I’ve heard of a university marrying the old and the new by broadcasting updates from its Twiter account […]

Trying to connect with high school students? Think mail, email, websites and Facebook!

July 14th, 2010 Karine Joly 6 Comments

The good folks of Noel-Levitz have just released their E-Expectations 2010 Report presenting the results of their latest survey of 1,005 college-bound high school students. This 12-page report is full of really great findings that should help you fine tune your student recruitment strategy. So, make sure you download the PDF file who is made […]

Want to learn more about the social media practices of young adults? Register your institution for Dr. danah boyd’s Master Class on July 15

June 2nd, 2010 Karine Joly No Comments

With all the current buzz around the professional use of Twitter, Facebook or YouTube in admissions, alum offices or institutions at large, it’s hard to believe that social media has been around in higher ed for 5 years or so. While MySpace isn’t the talk of the (campus) town anymore, it played an important role […]

Get a nice plug-and-play Twitter page aggregating all your official accounts… courtesy of NC State Outreach Technology folks

October 16th, 2009 Karine Joly 3 Comments

Have you seen NC State’s Twitter page yet? Launched last month, it aggregates all the official twitter accounts on a single easy-to-use web page. NC State on Twitter – NC State University It looks sharp and really user-friendly. Wish you could have a similar page for your institution? Well, stop dreaming and send a thank-you […]

7-step plan to Social Media Measurement for Higher Ed Institutions

October 2nd, 2009 Karine Joly 5 Comments

My new UB column is now available in the October issue as well as online: “Social Media Measurement 101: A seven-step plan to set up (and benefit from) a simple social measurement program “ Here are the 7 steps: 1. Define measurable goals for social media activities. 2. Choose key performance indicators (KPIs) carefully. 3. […]

To showcase your academic experts, forget TV and embrace Ustream… like Duke University

July 31st, 2009 Karine Joly 10 Comments

Duke University has done it again. With “Office Hours,” a new series in partnership with Ustream launched today at noon ET, the institution has found another great way to showcase the expertise of its faculty. The idea – put a professor in front of the camera for an informal Q&A with the university community and […]

Reason #1 to improve your online videos: 62% of internet users watch videos online

July 30th, 2009 Karine Joly 3 Comments

Lately, the higher ed community has been taken by the Twitter storm. I’ve heard and read a lot about the importance to add Twitter to the communication mix with students, alums and other target audiences. While I’m a big fan and a daily user of Twitter (you can follow me @karinejoly), I’m still not sold […]

Want to know why and what people retweet? Check out this draft paper by danah boyd, Scott Golder and Gilad Lotan

June 18th, 2009 Karine Joly 3 Comments

What I really like with Twitter is that it’s a great medium to get answers to most questions. Earlier this week, I asked a quick question to the people who follow me on Twitter – and the general Twitterverse: Twitter / karinejoly: Quick question: Why and what do you retweet? I got a few answers […]

Want to learn how to write right for the Web including Blogs, Facebook and Twitter? Register by next Monday for this 2-webinar series

April 20th, 2009 Karine Joly No Comments

The registration deadline for the “Writing Right for the Web” 2-webinar series scheduled on May 5 and 6, 2009 is now approaching fast. For more info and to register, you can visit www.higheredexperts.com/writingright This series features 2 speakers who have mastered the art and craft of Web writing: Tim Nektriz from SUNY Oswego and Mary […]

Andrew Shaindlin’s 8-step plan to get your alum association on Twitter

January 26th, 2009 Karine Joly 3 Comments

Andy Shaindlin and Elizabeth Allen from Alumni Futures has just published a very interesting white paper: Activating Alumni Networks with Twitter. This free 36-page PDF file includes a good primer about Twitter (aimed at the non-user), an overview about different uses, some recommendations as well as the results of a recent online survey conducted from […]