Archive for the ‘Target Audiences’ Category

Finally, University Business offers its Daily Higher Ed News via… RSS!

I was just checking something on University Business website when I saw the nice little RSS orange icon right next to the News section. Here’s the RSS feed. When I added it to my Bloglines account, I got the news from Nov 16. though (it might be Bloglines as I can see Nov 22 items […]

Why some higher PR people donâ€™t follow up on media requests (The Answers!)

If you’ve read this blog, you know that I posted earlier this week my first rant (hey, 1 out of 260 posts, that’s not too bad) titled “Why PR people don’t follow up on media requests?” This was a real question that I ask myself and this blog’s readers after the PR contacts of 3 […]

Why don’t PR people follow up on media requests?

That’s a real question. If you have the answer, please post it in the comment area. I’m sure reporters and editors (and, actually some read this blog, too) will be interested to know. I’m currently completing my research for my next article. As regular readers know, I write the Internet Technologies column for University Business. […]

How to showcase your faculty expertise with 10-minute weekly podcasts: California Western’s “Law in 10”

Podcasts and blogs are great ways to build long-term relationships with your target audiences and capture their interest (if not their heart). Thanks to RSS, it’s easy to turn casual web visitors into passionate regulars or dedicated evangelists. That’s why blogs and podcasts are such great tools to showcase the expertise of your faculty members. […]

YouTube got facebooked? YouTube launches a new “private” channel for college students

Just saw the news on Sam Jackson‘s blog (who reads religiously TechCrunch, so you don’t have to ;-) YouTube has just launched a “private” channel dedicated to college videos indexed by institutions. “Want to see the highlights of last weekend’s game (or last night’s party)? It’s easier than ever to share videos with friends at […]

College Blogs Network: unofficial, unfiltered – yet good – student blogging

I know, I know: another post about student blogging. Will I ever get tired to blog about this? ;-) As regular readers know, my last column for University Business deals with the ROI of admission-sponsored student blogs. While more and more institutions have set up blogs targeted to prospective students and their parents, they are […]

Higher Ed Web Developers, Get Ready to Code: Facebook API released!

As you know, about 110% of our students use Facebook, the social networking website targeted to college students. Students use it all the time and include a lot of information (sometimes too much) about themselves in their profiles. Facebook released its API – its development platform – in beta earlier this week as announced on […]

Get inside helicopter parents’ minds with Newsweek

Great article about helicopter parents this week in Newsweek: “The Fine Art of Letting Go.” If you have time, this is definitely a good read. Something I found very interesting in this piece, written by Barbara Kantrowitz and Peg Tyre, is that it illustrates the concept of helicopter parents pretty well with great examples such […]

Your students blog about your institution at TheU.com

Got student blogs on your admission website? Well, you might not be the only one… In the latest issue of his Higher Ed Marketing email newsletter, the consultant Bob Johnson reports a very interesting piece of information: “For a powerful lesson in the inability of colleges and universities to control the messages that are out […]

Live from HigherEdBlogCon: How to use the Facebook to keep in touch with your alumni

Thought Facebook was only for current or prospective students? Wrong. In their 43-minute screencast for HigherEdBlogCon, The Teeming Web, Bob Robertson-Boyd from Capital University and Dimitri Glazkov Estrada explain, among other things, how you should use the Facebook to keep in touch with your alums. As you know, most of your current students are already […]

“Students on Student Technology” at XplanaZine: Live from high school

If you really want to know what’s going on in high school in terms of technology or maybe show your stakeholders what they can expect from prospective students, you should definitely check out “Students on Student Technology,” a series at XplanaZine by Katrina Rinaldi, a graduating high school senior. As noted by XplanaZine’s editor in […]

Using the Facebook for marketing research and advertising

Sorry for the long hiatus: 2 weeks without a post is probably too much. Anyway, let’s go back to our regular programming ;-) I’ve just read an interesting piece of information in “MySpace, TheirSpace,” an article written by Tamara Simpson and published yesterday in the Valley News Dispatch. As other articles published recently in main […]

Iowa State University promotes its language programs with podcasts

Information about academic programs ranks very high in what high school students are looking for on a college/university website. This is why the podcasts produced by the department of foreign languages and literatures at Iowa State University are a very, very good idea. As announced in an article titled “Podcasts are being used to bring […]

Educate your VP or President with this Business Week’s primer on social networking websites

I’ve already posted about the online social networking phenomenon that has taken such a big place in our students’ life. However, an article published by the good old mainstream media will probably have more resonance with your boss and your stakeholder. If you want to educate your director, VP or president about this topic, Business […]

Educause 2005 Annual Conference: Faculty and technology, friends or foes?

I guess you already have your opinion on the big question, and the answer depends on the people composing this important constituency on campus. However, with a new generation of students considering their cell phones, instant messengers, laptops or iPods as life lines, the question has become an existential one for people in charge of […]