Archive for the ‘Target Audiences’ Category

Higher Ed TV: Yale’s “Senior Gift in a Box” – Fundraising YouTube-style

July 24th, 2007 Karine Joly No Comments

Dori Sonntag, who just started to blog at Inspired Annual Giving, found this pearl. The video is 2 minutes and 37 seconds and was produced by Yale students (Prep-Hop Productions) to promote their senior gift giving drive earlier this year. It’s actually a parody of a Saturday Night Life TV segment that got a lot […]

Get your faculty experts on LinkedIn to increase their chance to get interviewed or featured in articles

July 2nd, 2007 Karine Joly No Comments

A while ago, LinkedIn, the social networking website targeted to professionals, launched a feature allowing members to ask open questions to the members of their network (their direct connections as well as the connections of their connections). On several occasions, I’ve seen questions from reporters or freelancers looking for sources pop up in this section […]

Does your institution put its advertising money where prospective students are?

June 21st, 2007 Karine Joly 4 Comments

If most of your advertising budget is spent on newspaper and magazine ads, probably not. That is if JupiterResearch, an independent firm providing research to the online industry, is right. According to one of its recent reports, published last week, “Media Consumption Patterns: Online Vies with TV As Primary Medium,” online users spend as much […]

How to build your own social networking website for your institution? Follow Elon University’s example

June 11th, 2007 Karine Joly 9 Comments

While more and more universities and colleges are looking into the opportunities offered by the third-party social networking websites such as MySpace and Facebook or by private social networking applications offered by vendors, Elon University has chosen a DIY approach. Over the course of 4 months, a team of four built what now looks like […]

June 2007 University Business column: “A Second Life for Higher Education?”

June 8th, 2007 Karine Joly No Comments

My third UB column for 2007 is now available in the June issue as well as online: “A Second Life for Higher Education?” If you are a University Business reader who has just discovered collegewebeditor.com, welcome! Don’t forget to subscribe to this blog via RSS or email. If you have any questions or feedback about […]

The Chronicle of Higher Education goes 2.0 with online video reports by Jeffrey Young

May 17th, 2007 Karine Joly No Comments

In a previous post titled “Professor Wesch from KSU featured in a great video report from The Chronicle,” I raved about the first online video report produced by Jeffrey Young, Web Editor at The Chronicle: Produced by Jeffrey R. Young, the video report does an excellent job presenting Professor Wesch’s work at KSU as well […]

Register now for “Admissions Blogging 360,” a 3-webinar series on July 18, 25 & 31 featuring Nancy Prater (Ball State University), Ben Jones (MIT) and Sam Jackson

May 14th, 2007 Karine Joly No Comments

I knew admissions-sponsored blogging was a hot topic when I originally asked Nancy Prater and Ben Jones if they would present a webinar to share their experience and know-how. What I didn’t know is that both would be quoted extensively in an Associated Press story written by Andrew Welsh-Huggins and published in many newspapers and […]

Straight from flickr to uvic.ca: The University of Victoria features student photos selected by a panel of faculty members on its website homepage

May 9th, 2007 Karine Joly 4 Comments

I’m currently doing some research for an upcoming feature article to be published in the Canadian publication, University Affairs, which explains why I’ve spent some quality time lately with the websites of a few Canadian institutions. As I was looking for contact information, I noticed a photo at the bottom of the right column of […]

Professor Wesch from KSU featured in a great video report from The Chronicle

May 8th, 2007 Karine Joly No Comments

The Chronicle of Higher Education offers a great video report this morning on his blog as part of a post titled “An Anthropologist Explores Video Blogging.” Produced by Jeffrey R. Young, the video report does an excellent job presenting Professor Wesch’s work at KSU as well as his famous YouTube video about Web 2.0. Too […]

How do adult Americans like their technology? Pew Internet Life & Project’s Typology of information technology users

May 6th, 2007 Karine Joly 2 Comments

The Pew Internet Life & Project has just published its latest report: “A Typology of Information and Communication Technology Users.” It is based on the findings of a daily tracking survey on Americans’ use of the Internet, data gathered through telephone interviews conducted by Princeton Survey Research Associates between February 15 and April 6, 2006, […]

How to try to get your institution news in front of MySpace millions of members’ eyes with MySpace News

April 21st, 2007 Karine Joly No Comments

While your institution might not be ready to get its profile on MySpace, the popular social networking website, you should consider trying to get your news in front of its millions of members. MySpace has just launched the beta version of its news service: MySpace News. The FAQ of the news service explains that, “MySpace […]

Higher Ed TV: “We are Virginia Tech” and “What does it mean to be a Hokie” from Bryce Carter, VT student and blogger

April 20th, 2007 Karine Joly No Comments

For “Hokie Hope,” an alumni-led declaration of a national “Orange and Maroon Effect” day, I added a few touch of maroon to this blog’s emblematic orange (removed after April 20). As regular readers know, I started to review higher ed YouTube videos a few months ago. Before the Virginia Tech Tragedy, the university had started […]

Virginia Tech Tragedy: Evaluating VT Web crisis communication plan

April 18th, 2007 Karine Joly 9 Comments

Inside Higher Ed is running this morning a must-read piece for communication professionals titled “Evaluating the Response.” Written by Andy Guess, this article reviews the tragic events from a crisis communication standpoint, provides a link to the University Relations crisis communication plan (last updated in February 2002) used Monday, and offers some light on the […]

Why should university alumni associations blog? Because… it works

April 4th, 2007 Karine Joly No Comments

Executive Director of the Caltech Alumni Association at the California Institute of Technology, Andy Shaindlin started a blog, Alumni Futures, targeted to his professional peers last February. In a post titled “Should Alumni Associations Be Blogging?”, Andy dares alumni associations to get in blogging mode, because blogs are great community-building tools: Here’s an idea for […]

UAB puts a human face on research with its Antarctica 2.0 website

March 31st, 2007 Karine Joly No Comments

Spring might be upon us, but some folks at the University of Alabama at Birmingham have really their mind more focused on ice, snow and Web 2.0. To promote their research team’s expedition at Palmer Station Antarctica, they launched, earlier this month, a dedicated website called “UAB in Antarctica” that uses a lot of Web […]

How higher ed journalists use the Web: Peggy Berkowitz, editor of University Affairs

March 30th, 2007 Karine Joly No Comments

While I tend to focus my posts on US higher ed institutions, I know that more and more readers actually work at Canadian universities and colleges. That’s why I’ve decided to interview for this series about higher ed media Peggy Berkowitz, the editor of University Affairs published in print and online by the Association of […]