Archive for the ‘Current Students’ Category

Millennials, Generation Z and Getting Ready for Generation A+ in #highered

This post is #7 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Millennials, Generation Y or Net Generation No matter how you call them, when they arrived on campus a bit more than 10 years, the […]

Is Instagram the new #hesm campus press release platform in #highered?

Hashtags FTW Ah, the power of hashtags… They made Twitter by allowing total strangers with common interests to connect on the 140-character social media platform. Instagram and Pinterest have used them since day 1, LinkedIn has adopted them and it looks like Facebook should be next. In higher ed, they were front and center in […]

Email marketing for #highered: 3 issues to keep in mind

In higher ed, we like to think that we’re special, that what applies to other industries doesn’t work for us. Sometimes it’s the case. Sometimes it isn’t. Higher ed has always had a love-hate relationship with email marketing. We use and abuse it without always understanding its core strengths, limits and associated risks. Greg Rubenstein, […]

The ultimate social endorsement platform for #highered programs?

Universities and colleges have always relied on alums and current students to show prospective students the value of the education to be received. As a result, alums and current students are often invited to help their alma mater by talking to prospective students at special events, profiled on the institutional website or in admissions publications, […]

Beloit’s Mindset List: What #highered pros (& cons) always wanted to know about it

If you work in higher education, you are bound to have an opinion about the Beloit Mindset List that goes out every year in August (usually after another favorite list in our industry: the US News Report College Rankings). The Beloit Mindset List is as evergreen as it gets – whether your find it interesting […]

75% of College Students won’t scan your #highered QR codes

According to the study conducted by Archrival on 24 US campuses (n=500 with a +/-4.25% margin of error), three quarters of current students won’t probably bother scanning your QR codes (thanks to 2code for the tip). While the majority knows what QR codes are, only 21% managed to scan the one used for this research. […]

Extreme makeover for your #highered online course catalog: How to turn THE catalog into an influential publication

Yesterday I got a peek at what Colleen Jones, author of “Clout: the Art and Science of Influential Web Content,” will talk about in her master class next week – on Oct 5, 2011 – on Influential Web Content Strategy for Higher Ed and this got me thinking about ways to make the dreaded online […]

Students Tweeting for The University of Minnesota President #highered

This week the University of Minnesota is inaugurating its new president: Eric Kaler and has decided to make this inauguration more… social. All week long, 16 social media students ambassadors will run his Twitter offical account, @PrezKaler. Watch this short video to see what some of these students planned to do with the President’s Twitter […]

How to sell a liberal arts college education to more career-minded prospective students

You’ve probably heard about “Is College Worth It?,” the latest study conducted by the Pew Research Center released on May 15, 2011. The study conducted in partnership with The Chronicle of Higher Education aimed at evaluating the sentiment about higher education and its value among the general population and college presidents. As you might have […]

How Furman University got more than 50,000 views with a Flashmob

Flashmobs on campuses and elsewhere have multiplied over the past few years – to the point they usually don’t get too much attention on the Web. While they might look passe to some web and social media professionals in higher ed (you know who you are ;0), the recent flashmob done by 200 Furman University […]

Lessons learned from Texas A&M University Social Media Scavenger Hunt

A couple of weeks ago, Texas A&M University ran an integrated (mashed up?) social media campaign on campus using not 1, not 2, not 3, but 4 of the most popular social media platforms, namely Facebook, YouTube, Twitter and Foursquare. When I watched the YouTube video announcing the campaign (on Patrick Powers’ blog), I was […]

Higher Ed TV: a behind-the-scenes look at Calvin College LipDub with the students who produced it

I don’t know why but I just love lipdubs. I guess this kind of one-take online videos is powerful as it captures pretty well the energy and preparation that goes into these productions. Anyway, I stumbled upon Calvin College lipdub last week as it was posted to an email listserv I follow (see not everything […]

The UBC Admin Blog: blogging by higher ed executives done right

I stumbled on the UBC Admin Blog thanks to Martine Lafleur who shared its link on Twitter. Yesterday, I took the time to explore this recently launched group blog aimed at enabling further dialogue between senior administration and students at the University of British Columbia. While president blogs have been around for some time (President […]

Will Apple iPad, Amazon Kindle DX, and Sony Reader bring PDF versions back in style for online readers?

Web professionals have always frown upon the use of PDF as the online version of a print newsletter or magazine. For some publication officers and college magazine editors, PDF is an easy way to provide the online version of their hard print work. Just take the final file from the designer (PDF has been used […]

LipDubbed Campus Tours: Suffolk University and Texas State University did it

It looks like the incredible success of the lipdub produced by students from UQAM in Montreal, QC (more than 2.5 million views as of this writing) has pushed some institutions in the US to finally join the university lipdub movement. Texas State University in San Marcos did its lipdub on November 8th in the LBJ […]