Everybody wants to know how social media is doing in higher education lately (unless it is how higher ed is doing social media ;-) Slover Linett Strategies Inc., mStoner and CASE have just released the high-level results of their Second Comprehensive Study of Social Media Use by Schools, Colleges and Universities (you can find more […]
Archive for the ‘Surveys & Metrics’ Category
The State of Mobile Web in #highered Survey Report
In February 2011 I ran my first survey about the State of Mobile Web in Higher Ed to provide the community with some insights on the new challenge that the mobile web has become. The survey was a real success as a total of 230 professionals working mainly in the marketing, communication and web offices […]
Should admissions offices rely more on faculty, less on current students to win prospective students over?
Since I started to write on this blog (almost 6 years ago – in February 2005), online efforts for admissions have focused on relying on current students (or young graduates hired as admissions counselors) to reach prospective students. High-school seniors (like most folks) were known to trust friends or people they could identify with, aka […]
Top 3 ways for #highered to do more with Web Analytics in 2011
It’s been almost 6 months since I launched the first higher ed web analytics benchmarking survey. Since August 2010, 80 to 100 higher ed professionals have taken the time to report their web data on 12 metrics. Shelby Thayer from Penn State University and I identified this set as interesting metrics to watch across the […]
The State of Print and Electronic Publications in Higher Ed – 2010 Survey Results
A total of 262 professionals (vs 198 in 2009 and 218 in 2007) working in universities and colleges completed this online survey about the state of print and electronic publications in higher education from October 7 to 22, 2010. The survey was completed by people working in marketing/communications (72%), web (9.5%) and other offices. Here […]
Let’s find out more about social media and fundraising in higher education!
Social media might have become the name of the game when it comes to student recruitment and alumni relations, but what about fundraising? According to the CASE survey conducted by mStoner and Slover Linett Strategies in June 2010, only 31% of the respondents consider that raising private funds is one of the goals of their […]
Interested in the state of print and electronic publications in higher ed? Take the survey, get the results!
In 2007 and 2009, I created a survey about the state of print and electronic publications in higher education. Each time, more than 200 institutions took the time to answer my questions. Over the past 3 years, the budget crisis seems to have accelerated the shift from print to electronic when it comes to higher […]
Facts and stats to make the case for your mobile website
I started to write about the mobile web in higher education about a year ago (The ABC of Mobile Marketing for my University Business column), but I know I’ll be writing more and more about it in the coming months (and not because of the August 4 “Going Mobile” webinar series by Higher Ed Experts). […]
Trying to connect with high school students? Think mail, email, websites and Facebook!
The good folks of Noel-Levitz have just released their E-Expectations 2010 Report presenting the results of their latest survey of 1,005 college-bound high school students. This 12-page report is full of really great findings that should help you fine tune your student recruitment strategy. So, make sure you download the PDF file who is made […]
Complete the Higher Ed State of Online Analytics Survey by May 24 to help start a revolution
No plans to go to the beach, relax with a good book or enjoy the sun for yours truly this summer. I have a revolution to start. Besides a couple of web conferences presentations (eduComm in June and eduWeb in July), a few webinars, blog posts and a few other projects, I’m planning to start […]
Higher Ed Experts/eduStyle/Uwebd/Collegewebeditor.com Survey: Answer a few questions and get a chance to win one of 14 cool prizes
Once again, I’ve rallied Mark Greenfield, the driving force and new owner of the Uwebd Ning website and Stewart Foss, the owner of eduStyle to create a single survey to poll our respective community members (that would be you ;-). As we did last year, instead of polling our respective members in our own little […]
Find out how some YouTube videos went viral with the Statistics & Data feature
Don’t know if you’ve noticed but YouTube released about a month ago a new feature available by default for all the videos it hosts (unless you disable it): Data and Statistics. As explained on the YouTube Help Center’s section about Data and Statistics, this new feature is meant to “show you what factors are driving […]
The 2009 State of Print and Electronic Publications in Higher Ed Survey Results
As you might know, I conducted an online survey a couple of months ago to assess the state of print and electronic publications in higher ed. This was an updated version of a previous survey I did in the summer of 2007. A total of 198 professionals working in institutions representing more than 2.3 million […]
Are higher ed magazines just under scrutiny or already under attack? 148 higher ed editors weigh in
Times are tough for anybody working on print publications. With tighter budgets come more and more questions related to the costs and ROI of any printed pieces. Magazines are no exception. In this context, a bit of research never hurts – and can even help balance the need to streamline budgets while keeping readers and […]
Interested in the state of print and electronic publications in higher education? Take this online survey now!
In the summer of 2007, I created a survey about the state of print and electronic publications in higher education. At that time, more than 200 institutions took the time to complete this survey. Later, I produced a 5-page executive summary PDF file presenting the main results and wrote a column “Demand Print or Print […]
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