Archive for the ‘Social Networking’ Category

Virginia Tech Tragedy: Lessons learned in crisis communication a day after the unthinkable

April 17th, 2007 Karine Joly 10 Comments

May 4, 2007 – UPDATE: Mike Dame, director of web communication at Virginia Tech will present a webinar on June 28, 2007 to share his lessons learned after the tragedy as part of a 3-webinar series called “Crisis Communication 2.0 Week” and priced at $250 ($100 of which will be donated to the Memorial Hokie […]

5 rules to market your university to prospective students using Facebook, MySpace and other social networking websites

April 14th, 2007 Karine Joly No Comments

As I explain in my April column for University Business, “Facebook, MySpace, and Co.”, a few institutions have started to market themselves on MySpace or Facebook. This can be done, but it’s very important to follow what I call “the five basic rules of engagement:” Know whom you are dealing with. Read the terms of […]

Should higher ed institutions use social networking websites? Answers from Sam Jackson, member of the Yale Class of 2011

April 12th, 2007 Karine Joly No Comments

Earlier this year, I conducted several email interviews to prepare my column about social networking websites for the April 2007 issue of University Business: “Facebook, MySpace, and Co.” Sam Jackson, a high school senior who blogged his college admission process at The Sam Jackson College Experience, was admitted to Yale last December and started to […]

Should higher ed institutions use social networking websites? Answers from Fred Stutzman, Facebook expert

April 9th, 2007 Karine Joly 2 Comments

Earlier this year, I conducted several email interviews to prepare my column about social networking websites for the April 2007 issue of University Business: “Facebook, MySpace, and Co.” Fred Stutzman, a Ph.D. student in Information Science at UNC, is a recognized expert in social networking websites who also blogs at Unit Structure. After reading Fred’s […]

April 2007 University Business column: “Facebook, MySpace, and Co.”

April 4th, 2007 Karine Joly No Comments

My second UB column for 2007 is now available in the April issue as well as online: “Facebook, MySpace, and Co.” If you are a University Business reader who has just discovered collegewebeditor.com, welcome! Don’t forget to subscribe to this blog via RSS or email. If you have any questions or feedback about the blog […]

(How) Should higher ed institutions use MySpace? Get answers from the higher ed MySpace advocate: Heather Mansfield, Web editor at Drury University

March 28th, 2007 Karine Joly 4 Comments

My next column about social networking websites will soon be published in the April issue of University Business. I wrote it a couple of months ago before having a chance to discover a very interesting MySpace page (with 883 friends at the time of this posting): the Colleges and Universities MySpace. Heather Mansfield, Web editor […]

How higher ed PR and media professionals use Facebook: Phil de Haan, director of media relations at Calvin College

March 24th, 2007 Karine Joly 2 Comments

I’m always looking for innovative practices to showcase on this blog. This past week I exchanged a few emails with Phil de Haan, director of media relations at Calvin College in Grand Rapids, MI. We talked about how we use social networking websites such as Facebook and Linkedin. In his email, Phil explained how he […]

Website redesign by…. Facebook group: a way to get feedback about your next design from prospective students?

March 21st, 2007 Karine Joly 1 Comment

Chances are you’ve heard about (or suffered from ;-) the dreaded website redesign by committee: a group of stakeholders making life and death decisions on the design created by the Web team or the external agency. With the help of usability advocates like Steve Krug, more and more institutions have tried to balance this approach […]

A call for higher ed success stories in implementing new media or social initiatives

March 18th, 2007 Karine Joly 2 Comments

Last Tuesday, I got an email from Paul Baker asking if I could name a few success stories of new media or social initiatives implemented by universities and colleges: I’m looking for inspiring stories from colleges and universities who have successfully used any New Media tool or social media tool as part of a campaign […]

Facebook has just introduced its API 2.0: FQL – Facebook Query Language

February 27th, 2007 Karine Joly 1 Comment

After releasing its API – Application Programming Interface – in beta 6 month ago, Facebook has just announced this week the launch of FQL: Facebook Query Language. I’m sure the developers, programmers and database administrators among the readers will have noticed – with reason – the name similarity with the infamous SQL, the Structured Query […]

Interested about the Facebook Phenomenon? Join the group on Facebook!

January 30th, 2007 Karine Joly 2 Comments

As announced earlier this morning, the Division of Student Affairs at NC State held, this afternoon, a very interesting panel discussion titled “The Facebook Phenomenon.” The 2-hour webcast was really good (kudos to the AV, IT and Web teams!) and will be available online later this week. In the meantime, you can have a look […]

Want to learn more about the Facebook Phenomenon? Don’t miss NCSU webcast this afternoon!

January 30th, 2007 Karine Joly No Comments

If you have a bit of time this afternoon (or can multi-task in front of your computer), make sure you watch the 2-hour webcast of “The Facebook Phenomenon,” a panel talk organized by the division of Student Affairs at NC State University and scheduled to start at 2PM ET: Facebook. MySpace. Friendster. These social networking […]

User-created content, social networking, mobile phones and virtual worlds will be widely adopted in higher ed within 3 years

January 22nd, 2007 Karine Joly 4 Comments

According to the 2007 Horizon report, while user-created content and social networking are already facts of life on campuses across the world, mobile phones and virtual worlds will also be widely used in higher education by 2010. Released today by The New Media Consortium and the EDUCAUSE Learning Initiative (ELI), an EDUCAUSE program, this report […]

Facebook going mobile: new campus crises waiting to happen?

January 10th, 2007 Karine Joly 2 Comments

Facebook has just introduced its mobile service: “Facebook was invented to make sharing information with your friends easier and better. Mobile phones were invented for pretty much the same reason. People needed an easier and better way to get in touch with each other, and mobile phones made it happen. We pondered this for a […]

Why Higher Education Institutions Should Pay Closer Attention to Social Networking Websites

January 8th, 2007 Karine Joly 5 Comments

Long time, no post. So, first let me wish you a happy new year. According to “Social Networking Websites and Teens: An Overview,” the latest Pew Internet Research Project Data Memo published yesterday, it looks like 2007 could be the year of the social networking websites. I know I’ve been saying it for a while, […]

Facebook New Share Links Feature: A New Tool for Your Viral Marketing Initiatives Targeted to Students

October 31st, 2006 Karine Joly 6 Comments

Facebook has just released a new feature called “Share Links.” This was announced on the Facebook Blog a few hours ago: “Starting today, there are links to share on Facebook planted all across the Internet, from the articles at Time to the videos at Photobucket. The idea is that when you’re reading or watching something […]