My latest University Business column is now available in the November/December issue as well as online: “Time to Get Strategic With Content” In this column, I explain why content strategy is worth the time and how to get started. I also share a few examples of content strategy in action in universities and colleges – […]
Archive for the ‘Social Networking’ Category
Why #highered is NOT there yet with social media marketing
Last week Kyle James reminded us that the Center for Marketing Research at the University of Massachussets Dartmouth had just published the results of its latest study on social media use in higher ed. With 456 interviews performed from November 2010 to May 2011 among a representative sample of 4-year institutions in the US, the […]
What can social media analytics do for #highered?
Measuring the return on investment (ROI) of social media initiatives isn’t easy – definitely far more difficult than using Facebook, Twitter and the likes. However, while 68% of the respondents to the second CASE survey on social media practices in higher education think measuring the ROI of their social media initiatives is tough, it’s not […]
Top 4 findings on the State of Social Media in #highered
Everybody wants to know how social media is doing in higher education lately (unless it is how higher ed is doing social media ;-) Slover Linett Strategies Inc., mStoner and CASE have just released the high-level results of their Second Comprehensive Study of Social Media Use by Schools, Colleges and Universities (you can find more […]
Share your favorite #highered facebook page to get a chance to win a $995 conference pass
UPDATE: Congratulations to Shane Donaldson from the University of Rhode Island! It’s Christmas in March (and not just because of the late snow some of us have seen last week)! You might not know it, but I always try to use the leverage I have in higher ed to get some cool prizes for you […]
Social Media Success Tip #1: Don’t toss the TOS
Have you ever read Facebook Terms of Services or promotion guidelines, Twitter Rules or LinkedIn User Dos and Don’ts? If you have, congratulations! You are among the (happy?) few. How can I be so sure? I regularly come across examples of institutions (and companies) conducting social media initiatives on these platforms in breach with these […]
Why #highered institutions should give infographics a second look
A picture is worth a thousand words. But, what about an infographic? Rumor has they might be worth millions of dollars – which is probably why they have multiplied like crazy for the past few months. A good one can get you featured on Mashable, the Holy Grail of online PR. It can result in […]
Lessons learned from Texas A&M University Social Media Scavenger Hunt
A couple of weeks ago, Texas A&M University ran an integrated (mashed up?) social media campaign on campus using not 1, not 2, not 3, but 4 of the most popular social media platforms, namely Facebook, YouTube, Twitter and Foursquare. When I watched the YouTube video announcing the campaign (on Patrick Powers’ blog), I was […]
Let’s show the power of the higher ed community!
Don’t think we can do it? Well, yes, we can. Thanks to Todd Sanders who works at the University of Wisconsin in Green Bay, we have a unique opportunity to do it very simply. We just need to rally this great community behind Todd and another member of our higher ed family, John Pederson, and […]
1-1-1 Express Book Review: “the facebook marketing book” by Dan and Alison Zarrella
It’s been awhile since my last 1-1-1 Express Book Review (see what it is in this post). Not that I stopped reading books all together, but something else always came in the way of writing these reviews. Anyway, I’m back at it. O’Reilly’s PR person sent me a pitch about the facebook marketing book by […]
Higher Ed Live: 30 minutes of weekly live streaming about the latest higher ed news and trends
Our little world of higher ed has finally its cable TV talk show – except it’s not on cable TV and it’s pretty good. It looks like Seth Odell (who works at UCLA and blogs at As Media Change) did it. After weeks of preparation Seth has launched a great new project: Higher Ed Live, […]
Higher Ed TV: Not your average library video tour by Juniata College
Last week Rick Stutz, Coordinator of E-Communications at Juniata College, emailed me to share the video tour that was created for his college’s library. This funny 4-minute video piqued my interest, so I decided to find out how it had been done. Rick Stutz, Nathan Wagoner, Director of the Digital Media Studio and John Mumford, […]
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