Archive for the ‘Social Media’ Category

SnapChat Early Adopters in #highered: University of Nebraska-Lincoln (@UNLincoln)

March 1st, 2015 Karine Joly 24 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

SnapChat Early Adopters in #highered: University of New Hampshire (@UofNH)

February 27th, 2015 Karine Joly 19 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

SnapChat Early Adopters in #highered: University of Michigan (@umich)

February 26th, 2015 Karine Joly 30 Comments

With the multiplication (explosion?) of communication platforms used by prospective or current college students, it’s tough – but necessary – to keep up for communication and marketing professionals working in higher education. As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game. […]

To SnapChat or not to SnapChat in #highered?

February 24th, 2015 Karine Joly 25 Comments

I briefly discussed the topic in a previous post. But, it’s now time to revisit the question with a series on SnapChat and higher education. Is SnapChat the next big thing or a fad for #highered marketing? SnapChat (Wikipedia article) has started to get some real traction over the past year. More and more early […]

Shiny objects, toys and fads in #highered and #hesm marketing

February 9th, 2015 Karine Joly 9 Comments

This post is #5 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Ever heard about the new shiny object syndrome (NSOS)? If you’ve worked for a few years in marketing, communication, admissions or alumni relations at […]

Email, Social Media, Email, SnapChat: the cycle of communications in #highered #hesm

February 6th, 2015 Karine Joly 10 Comments

This post is #4 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Is email dead yet? In higher ed marketing and communications over the past decade, email has been the channel that kept on dying and… […]

Digital Analytics and Social Media Measurement in #highered: Why and how to upgrade your skills in 2015

December 2nd, 2014 Karine Joly 12 Comments

10 years from the basement to the 3rd floor Congratulations, we’ve made it! Digital has finally grown up into a strategic marketing and communication channel in higher education. You’ve seen new staff members join your team and your digital budget increased over the past few years. Higher education digital professionals are now getting a seat […]

SnapChat #hesm Success Story at @MiamiUniversity OH

November 18th, 2014 Karine Joly 36 Comments

While working on the program of the 2nd Higher Ed Social Media Conference (now available on-demand), I had the chance of seeing some very cool social media initiatives – including Kelly Bennett’s work with SnapChat. Kelly Bennett (@KellyABennett), Manager of Social Media and Marketing Strategy at Miami University, Oxford (OH), has used SnapChat for a […]

Using Social Media to Connect with #highered International Students: Lessons Learned & Tips from UCA

November 14th, 2014 Karine Joly 8 Comments

Social rhymes with International While working on the program of the 2nd Higher Ed Social Media Conference (now available on-demand), I had the chance of seeing some very cool social media initiatives – including Jon Stansel’s great work. Jon Stansel (@jsstansel), International Communication Manager at the University of Central Arkansas, has used social media to […]

14 #hesm pros share tips, techniques & tools to manage time and social media

November 10th, 2014 Karine Joly 19 Comments

Social media takes time – a lot of time. It never stops. Managing time is one of the challenges most often mentioned by the 14 Higher Ed Social Media Professionals I interviewed for a previous post who presented at the 2nd Higher Ed Social Media Conference (now available on-demand). Like yours, their day is only […]

Isn’t it time to update @Instagram Community Guidelines about “regramming” photos?

November 7th, 2014 Karine Joly 10 Comments

Do as Instagram says not as Instagram does, really? I recognize it: I have developed an healthy interest for the terms of service (TOS) of social media platforms since I invested 19 hours of my life reading from top to bottom several of them when I was working on a conference presentation last year. Call […]

14 #hesm pros share their biggest work challenges and coping strategies

November 4th, 2014 Karine Joly 15 Comments

Social media is all about the people, especially in higher education where our ultimate mission is to engage our great communities around learning and professional growth. That’s why I’m so excited by the 2nd edition of the Higher Ed Social Media Conference (now available on-demand). It’s been such a fantastic opportunity to work with 15 […]

Get ready for 2015 with the #HigherEd Social Media Online Conference (Dec 3, 2014) #hesm 14

October 28th, 2014 Karine Joly 7 Comments

Has “Conference Santa” forgotten members of your team this year? I know it’s a bit early to talk about Santa while we haven’t even splurged on Halloween candies yet, but I know for a fact that not everybody gets to go to a conference every year. Whether it’s for budget reasons, lack of time or […]

Top 3 findings in the #highered Analytics Benchmarking Report (Aug 2014)

October 1st, 2014 Karine Joly 20 Comments

Higher ed web analytics benchmarking & me: a long (love) story Since 2010 I’ve developed an unhealthy interest in anything related to the use of web analytics in higher education (long before we actually launched Higher Ed Experts’ 4-week online course on Web Analytics for Higher Ed) including several surveys on how you use Web […]

Present at the 2014 Higher Ed Social Media Conference: Submit a proposal by Oct 8 #hesm

September 15th, 2014 Karine Joly 4 Comments

Looking for great presentations for the 2014 Higher Ed Social Media Conference (Dec 3, 2014) Welcoming hundreds of participants from more than 80 different institutions based in the US, Canada and the UK last December, the 1st edition of the Higher Ed Social Media Conference was a big success last year. [View the story “Who […]

When context gets lost in social media transmission: @FAFSA Twitter Fail & a #hesm conference

June 27th, 2014 Karine Joly 8 Comments

Stop!!! We forgot the audience! Nowadays, we rush to keep our social media audience engaged by pushing publishing updates to grab their attention, make them notice our messages and respond to our calls to action (click, click, click). We rush so much that sometimes we forget a central piece in this process: our audience. Let […]