Augmented Reality is catching… finally! Augmented Reality isn’t a new concept – even when it comes to higher ed marketing. I still remember when Brad J. Ward mentioned an Australian institution that used AR in its application… about 3 years ago. Augmented reality is not new, but I bet it’s going to go mainstream pretty […]
Archive for the ‘Smart Tools’ Category
Register for Start The (Word)Presses by January 11 and get 3 extra webinars for free
I don’t know about you, but I’m always excited by the world of possibilities a new year offers. So, let me wish you the best for 2010. I gotta feeling it’s gonna be a good, good year (can’t you see me singing to the famous tune of the Black Eyed Peas?) I’ve got a few […]
Swarthmore College runs the online version of its magazine on WordPress
Since I started this blog in February 2005 with its version 1.2, WordPress has become one of (probably the) best online publishing tool out there. Can you believe version 2.9 will be released in a couple of months? Naturally, as higher ed print magazines have started to go digital or even paperless, more and more […]
Website Redesign on a Dime: Tools, Tips and Tricks to Redesign Your College Website
My third UB column for 2009 is now available in the April issue as well as online: “Web Redesign on a Dime: Tools, tips, and tricks to revamp or upgrade an institutional website.”” In this article, I’m sharing a lot of really useful (and cheap) resources and tips for anybody planning or working on an […]
Trying to make sense of your Web/Email data? Register for Analytics 360 Webinars by March 16, 2009
Whether it’s for the website, your social media initiatives or your email campaign, measurement and return on investment (ROI) have never been as important as they are today in higher education — for a good reason: Shrinking budgets call for a better (re)allocation of your resources (money, staff and time). While anybody can (think you […]
Looking for a new job in higher ed? Receive the latest job postings via Twitter, RSS, Email and the Web
I’ve taken some time this afternoon to set up something that is going to simplify your life if you’re actively looking for a new position in higher ed or just want to make sure you won’t miss your dream job one day. As you might know, I launched in early July a free job board, […]
eduWeb 2008 in 140 words – Head in the Cloud: On-Demand Solutions for Processing, Storage and Content Delivery Needs by Mike Richwalsky and Josh Tysiachney from Allegheny College
Note from Karine: This year, I’ve asked all the eduWeb speakers working in universities/colleges to share in 140 words or less the biggest take-away from their presentation or table talk. If you’ve attended this session, feel free to weigh in by posting a comment, a question or a suggestion. The cloud is cheap, easy, distributed […]
eduWeb 2008: my corner office with a view, cloud computing and outsourcing
After taking 2 airplanes to get to Philly and a ride with Mike Richwalsky & Josh Tysiachney from Allegheny College and Brad Ward from Butler University (and BlogHighEd) to Atlantic City, I checked in yesterday around 4:30 pm. My room has a gorgeous view, but the $12.50 Internet wireless connection could definitely be better. I’m […]
eduStyle will keep you updated about the state of higher ed web (re)designs
Benchmarking is the name of the game in higher education. No matter the type of projects you plan to work on, you (or your boss) will always need to see what’s done in others institutions. Website (re)designs are no exception to this rule, and that’s why eduStyle, the website that aims to provide inspiration for […]
Higher Ed PR Professionals and News Editors Go Web 2.0 with Real Blogs
Something big is happening. In several higher ed institutions across the country, some PR and News professionals have started to embrace the conversational age by launching real news blog inviting feedback from readers by publishing – moderated – comments In the past couple of weeks only, 3 new initiatives were launched in different institutions: News […]
Almost Live from HigherEdWebDev 2007: Use WordPress as a Mini-CMS in Your Next Project
The conference is now over, but Dimitri, one of this year’s guest bloggers has sent a few more posts about interesting sessions including this presentation about WordPress. Drew Geraets and Thomas Knoll wanted something lightweight, flexible, and easy to implement when they ventured on building their new site. Their CMS was bulky and not friendly […]
Not enough budget to run an ad campaign on TV? Google pay-per-view video ads might be the answer
I’m currently working on a Google Ad campaign for my institution. The last Google ad campaign for the college’s adult education programs was run in 2005. It was really successful for some programs (accelerated certification for teachers), less for others. As a result, it has been a while since I spend some quality time in […]
Website redesign by…. Facebook group: a way to get feedback about your next design from prospective students?
Chances are you’ve heard about (or suffered from ;-) the dreaded website redesign by committee: a group of stakeholders making life and death decisions on the design created by the Web team or the external agency. With the help of usability advocates like Steve Krug, more and more institutions have tried to balance this approach […]
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