Nick DeNardis’ middle name should be Redesigning. Whether he works on redesigns with his team at Wayne State University or reviews a higher ed website for his video blog EDUcheckup, Nick is a true web redesign giant in higher education, or a web rock star if you prefer (on the top of being a nice […]
Archive for the ‘More with Less’ Category
Web Redesign Wisdom for #highered: 3 tips from Matt Herzberger (FIU)
A website redesign is one of the toughest web projects you will ever tackle in higher education: everbody wants to be on the homepage, nobody wants to write the content and it’s just a lot of work. Matt Herzberger has survived many web redesigns including the major project he and his team at Florida International […]
Web Redesign with a Success Metrics Guide in #highered: The University of Bath’s New Homepage
Bath University launched its newly redesigned homepage last week. The new homepage was made available last Monday as part of a soft launch and the final switch occured on Saint Patrick’s Day. This is a very nice example of a redesign entirely done in-house, relying on the kind of iterative approach Nick DeNardis will talk […]
Social Media Success Tip #1: Don’t toss the TOS
Have you ever read Facebook Terms of Services or promotion guidelines, Twitter Rules or LinkedIn User Dos and Don’ts? If you have, congratulations! You are among the (happy?) few. How can I be so sure? I regularly come across examples of institutions (and companies) conducting social media initiatives on these platforms in breach with these […]
Why #highered institutions should give infographics a second look
A picture is worth a thousand words. But, what about an infographic? Rumor has they might be worth millions of dollars – which is probably why they have multiplied like crazy for the past few months. A good one can get you featured on Mashable, the Holy Grail of online PR. It can result in […]
1-1-1 Express Book Review: Beginning WordPress 3 by Stephanie Leary
It’s been awhile since I wanted to review Stephanie Leary’s book about WordPress 3.0. I bought the Kindle version last October while I was getting ready to present a WordPress session at the CASE Conference for Publications Professionals. I’ve been using WordPress for the past 6 years. I started this blog with WP 1.2 in […]
Why WordPress can be the right CMS for #highered websites
In higher education, the CMS question is a million-dollar one. Well, maybe not literally, although choosing the wrong Web content management system can result in costs and ineffencies worth millions of dollars. A CMS that isn’t used by content contributors across campus doesn’t do any good to an insitution, which explains why ease-of-use is often […]
A viewbook to watch on your screen: St John’s College virtual tour
Doug Plummer, the videographer who worked on St John’s College virtual tour, pitched me via email a few weeks ago about this latest project of his. You probably don’t know it, but I do get pitched a lot via email. In this case, Doug’s note was personal enough to pique my curiosity, so I checked […]
Lessons learned from Texas A&M University Social Media Scavenger Hunt
A couple of weeks ago, Texas A&M University ran an integrated (mashed up?) social media campaign on campus using not 1, not 2, not 3, but 4 of the most popular social media platforms, namely Facebook, YouTube, Twitter and Foursquare. When I watched the YouTube video announcing the campaign (on Patrick Powers’ blog), I was […]
1-1-1 Express Book Review: Clout, the Art and Science of Influential Web Content by Colleen Jones
The plan for my next 1-1-1 Express Book Review was to review Kristina Halvorson’s “Content Strategy for the Web,” but Tim Nekritz did such a good job in his review that I’ll just skip it and go straight to the next book on my list: Clout by Colleen Jones. I first heard about this book […]
Content Strategy in Higher Ed: How a Web Content Audit helped Ithaca College
With Kristina Halvorson’s Master Class coming up soon (in just 8 little days ;-), I’ve been looking for interesting examples of content strategy at work in higher education. After the UB School of Medicine featured last week, let’s look this week at how web content strategy helped Ithaca College rethink and revamp its Financial Aid […]
Let’s find out about the State of the Mobile Web in #highered
There has been a lot of chatter about the mobile web in higher education for the past week after the Chronicle published “As the Web Goes Mobile, Colleges Fail to Keep Up,” an article written by Josh Keller. According to the title of Keller’s article, the state of the Mobile Web in higher ed ain’t […]
Content Strategy in Higher Ed: How Page Tables helped the UB School of Medicine and Biomedical Sciences
With Kristina Halvorson’s Master Class coming up soon, I’ve been looking for interesting examples of content strategy at work in higher education. When I saw that the University at Buffalo was looking for a Content Strategist, I had to learn more about their plans and initiatives. According to David Anderson, Director of Strategic Digital Communications […]
1-1-1 Express Book Review: “the facebook marketing book” by Dan and Alison Zarrella
It’s been awhile since my last 1-1-1 Express Book Review (see what it is in this post). Not that I stopped reading books all together, but something else always came in the way of writing these reviews. Anyway, I’m back at it. O’Reilly’s PR person sent me a pitch about the facebook marketing book by […]
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