Archive for the ‘More with Less’ Category

Students Tweeting for The University of Minnesota President #highered

This week the University of Minnesota is inaugurating its new president: Eric Kaler and has decided to make this inauguration more… social. All week long, 16 social media students ambassadors will run his Twitter offical account, @PrezKaler. Watch this short video to see what some of these students planned to do with the President’s Twitter […]

A 3-month user-centered web redesign at Loyola University Maryland #highered

FACT: Web redesign projects don’t have to mean a hefty budget after 18 months of committee meetings. Last Spring I wrote about Juniata College’s 1-month no-committee redesign and that post got a lot of attention. So, when Amy Filardo, Director of Web Communications at Loyola University Maryland, emailed me, a few weeks ago, about the […]

Why #highered is NOT there yet with social media marketing

Last week Kyle James reminded us that the Center for Marketing Research at the University of Massachussets Dartmouth had just published the results of its latest study on social media use in higher ed. With 456 interviews performed from November 2010 to May 2011 among a representative sample of 4-year institutions in the US, the […]

The 2011 State of Web and Social Media Analytics in #highered [Infographic]

Exactly 3 months ago I launched the 2nd survey on the State of Web and Social Media Analytics in Higher Education. The idea behind this survey was to take the pulse of the online analytics practice in universities and colleges. More than 350 professionals completed this survey in May. And, today, I’m happy to share […]

How to sell a liberal arts college education to more career-minded prospective students

You’ve probably heard about “Is College Worth It?,” the latest study conducted by the Pew Research Center released on May 15, 2011. The study conducted in partnership with The Chronicle of Higher Education aimed at evaluating the sentiment about higher education and its value among the general population and college presidents. As you might have […]

1-1-1 Book Review: Social Media Metrics by Jim Sterne

I read Social Media Metrics: How to Measure and Optimize Your Marketing Investment by Jim Sterne in January as I was researching and writing my graduate course on social media marketing campaigns for SNHU. And in case you’re wondering, I ended up choosing this book along with Clout: The Art and Science of Influential Web […]

How Furman University got more than 50,000 views with a Flashmob

Flashmobs on campuses and elsewhere have multiplied over the past few years – to the point they usually don’t get too much attention on the Web. While they might look passe to some web and social media professionals in higher ed (you know who you are ;0), the recent flashmob done by 200 Furman University […]

What can social media analytics do for #highered?

Measuring the return on investment (ROI) of social media initiatives isnâ€™t easy â€“ definitely far more difficult than using Facebook, Twitter and the likes. However, while 68% of the respondents to the second CASE survey on social media practices in higher education think measuring the ROI of their social media initiatives is tough, itâ€™s not […]

1-1-1 Book Review: The Elements of Content Strategy by Erin Kissane

I read The Elements of Content Strategy by Erin Kissane in March, actually just the day after it was published. I first heard about it at the master class about content strategy in higher ed Kristina Halvorson presented for Higher Ed Experts in February. She was raving about the book and I thought it might […]

Kristina Halvorson on #highered Content Challenges: top 3 things to do for better higher ed web content

Last February Kristina Halvorson, author of Content Strategy for the Web, presented a master class on content strategy for higher education for Higher Ed Experts. After her presentation, she answered a few questions from an audience composed of many universities and colleges. I’ve decided to share a few excerpts of the transcript from this Q&A […]

Kristina Halvorson on #highered Content Challenges: How to convince people to drop the copy-and-paste-from-print mentality

Rolling through the Campus Tour Video – and its budget: EM Strasbourg Business School

I’ve featured a good number of campus tour videos on this blog, but this one is a first. Not because it’s from a Business School based in France (I don’t get pitched stories often by European institutions, but I’m interested in any good examples no matter where they come from), but because this campus tour […]

Social Media Success Tip #2: Learn how to write headlines

If you canâ€™t write well for the Web today, your writing wonâ€™t probably be read. Your title might get a look from friends of friends and your introductory paragraph a quick scan from your biggest fans, but the remaining 100, 500 or 1,000 words you lovingly typed on your keyboard will be ignored for a […]

1-1-1 Book Review: Content Rules by Ann Handley & CC Chapman

I read Content Rules by CC Chapman and Ann Handley earlier this year as I was working on the graduate course on social media marketing campaigns I designed for SNHU. This book is a great primer on why content has become central to any online marketing efforts and how you can jump into content marketing. […]

The State of Mobile Web in #highered Survey Report

In February 2011 I ran my first survey about the State of Mobile Web in Higher Ed to provide the community with some insights on the new challenge that the mobile web has become. The survey was a real success as a total of 230 professionals working mainly in the marketing, communication and web offices […]