Archive for the ‘PR & buzz’ Category

Higher Ed Experts Webinars: Email Newsletters, Photo, Video, Live Streaming, Web Content Strategy, WordPress and Redesign

Now that I’m almost done with conference season (4 down -EduComm, eduWeb, High Ed Web & SIM Tech- and 1 to go – CASE conference for publication professionals), it’s time to share the program I designed with my faculty team from Higher Ed Experts for folks working in institutions. As I explained last week at […]

Higher Ed TV: Not your average library video tour by Juniata College

Last week Rick Stutz, Coordinator of E-Communications at Juniata College, emailed me to share the video tour that was created for his college’s library. This funny 4-minute video piqued my interest, so I decided to find out how it had been done. Rick Stutz, Nathan Wagoner, Director of the Digital Media Studio and John Mumford, […]

Watch the making of the BYU Library online video to find out how they did it

In my previous post, Chris Garcia from BYU Library Multimedia Team answered a few questions about the YouTube hit his team created, but if you want to see how they did this million-view video (1,357,775 at the time of this writing including 126,150 on mobile devices), just watch this short making of: You can also […]

Higher Ed TV: a behind-the-scenes look at the New Spice video from the Harold B. Lee Library with Chris Garcia, Multimedia Project Manager

Mike Richwalksy from HighEdWebTech has been keeping track of interesting videos produced by institutions for some time now. So, when I saw he posted about a higher ed parody of the big social media hit video campaign, Old Spice, I checked out the video right away. Believe it or not, but I had been so […]

Higher Ed TV: How Marquette University doubled its online donations with a student-produced video

What’s great about flying across the country to attend a conference is the quality time I can get with my laptop. I meant to post about this great initiative for more than a month now, but I couldn’t find enough quiet time to write it. My apologies. Back in April, Nicole Sweeney Etter from Marquette […]

Higher Ed TV: Behind the scenes of “President’s Day at Macalester College” with Amy Phenix, Director of Communications & Public Relations

You might have already heard about this YouTube video as several higher ed bloggers (mstonerblog, The Old College Try and edustir among others) and twitterers have mentioned it this week. President’s Day at Macalester College is a 5-minute online video featuring President Brian Rosenberg. Not your traditional college president video at all. This online video […]

Higher Ed TV: Behind the scenes of “That’s Why I chose Yale” with a video interview by TargetX

Unless you’ve been really, really busy (and away from your computer, iPhone or iPad – wait that one isn’t out there yet ;-), you’ve already heard about Yale’s admissions video: “That’s why I chose Yale,” a 16-minute tongue-in-cheek musical, highly produced but all done by students or recent alums. Picked up by the New York […]

7-step plan to Social Media Measurement for Higher Ed Institutions

My new UB column is now available in the October issue as well as online: “Social Media Measurement 101: A seven-step plan to set up (and benefit from) a simple social measurement program “ Here are the 7 steps: 1. Define measurable goals for social media activities. 2. Choose key performance indicators (KPIs) carefully. 3. […]

Interested in the first 100 days of a chief communications officer at a big university? Go back to HiceSchool!

Previously AVP of Marketing and Public Relations at his alma mater, the University of Florida, Joe Hice started to work as the chief communications officer at NC State University last week. What’s really interesting here is that Joe has decided to share his first 100 days on the job through his new professional blog (he […]

Want a fresh take on the campus tour online video? Have a look at the University LipDub Project!

This is one of these posts I have to write as soon as possible. I was working on my weekly newsletter when I checked very quickly Twitter and saw this tweet from Mike Richwalsky about an online video: Twitter / Mike Richwalsky: Great 1-take video from UQAM. Great coordination + shooting. Mike knows online videos, […]

To showcase your academic experts, forget TV and embrace Ustream… like Duke University

Duke University has done it again. With “Office Hours,” a new series in partnership with Ustream launched today at noon ET, the institution has found another great way to showcase the expertise of its faculty. The idea – put a professor in front of the camera for an informal Q&A with the university community and […]

Want to learn how to write right for the Web including Blogs, Facebook and Twitter? Register by next Monday for this 2-webinar series

The registration deadline for the “Writing Right for the Web” 2-webinar series scheduled on May 5 and 6, 2009 is now approaching fast. For more info and to register, you can visit www.higheredexperts.com/writingright This series features 2 speakers who have mastered the art and craft of Web writing: Tim Nektriz from SUNY Oswego and Mary […]

Promote your university’s YouTube channel to potential subscribers in 2 easy steps

I have no clue when this new feature was implemented by YouTube, but it’s now possible to embed a YouTube channel on any web page, but just grabbing a piece of code (as you would with any YouTube videos or playlists). Here’s a quick visual demo of the 2 steps using Duke University’s YouTube channel […]

Find out how a higher ed executive, UF’s Joe Hice, has ignited conversations with his blog, Gator Grotto

First, let me start by a quick disclaimer, I might be a bit partial on this topic for 2 reasons: I’ve known and collaborated for almost 3 years on different projects (conferences, webinars, etc. including the upcoming “Saving Big” Webinars for which registration ends tonight by the way) with the blogger behind this blog – […]

Higher Ed Experts in 2009: Social Networks MBA, Saving Big, Stop the Presses and Analytics 360

And, that’s just the program for the months of January, February and March 2009. I’ve just wrapped up the upcoming webinar series for the first quarter of 2009, and I hope you’ll like the result. With the tougher budget times we’re all facing in higher education, I’ve decided to focus the next webinar series I […]