Archive for the ‘Marketing Strategy’ Category

3 questions to a higher ed blogger: Robert French from Auburn Media, Infopinions & PR Quest

Robert French teaches Public Relations at Auburn University. He’s the avid blogger behind Auburn Media & Infopinions, and the talented podcaster at PR Quest. In his undergraduate classes, he uses blogs, wikis, podcasts and RSS as academic tools. Despite his busy schedule, Robert has accepted to answer three questions, kicking off the first interview of […]

Drexel, iPods and videos: good PR coup or cutting-edge academic initiative?

As you know – unless you’ve been on a deserted island for the past week – Apple orchestrated a nice press campaign for the brand new member of the ever-popular iPod family, the iPod Video. With the right mix of secrecy and leaks before the official unveiling by Apple’s CEO Steve Job last Wednesday, the […]

Do you Poooodcast? Yahoo! wants your feed

The search engine company has just launched the beta version of Yahoo! Podcasts, a new portal entirely dedicated to podcasting and podcasts. Lee Ott from Yahoo! Podcasts Team announced late yesterday on the company’s blog that, “Yahoo! Podcasts offers a comprehensive directory of podcast series and individual shows from across the Web, complete with detailed […]

Is the Net Generation for real or is it just another name for the ADD Generation?

That’s basically the question the Chronicle of Higher Education tries to answer in “The Net Generation Goes to College,” an article by Scott Carlson published this week. Presenting arguments from both schools of thought, the article brushes a very good picture of the new problematic in colleges faced with the Net Generation, this new breed […]

Is RSS a good way to reach high school students?

In one of my latest posts about RSS titled “Why RSS can help you in your recruiting efforts,” I explained why and how “RSS can be a great way to keep in touch with members of the campus community, but is also a very interesting, non-intrusive way to create long-lasting and mutually-beneficial relationships with future […]

IPods, Podcasting and Duke, Part 2: Podcasting Symposium on September 27-28, 2005

Duke University does it again. After its well-covered iPod First-Year Experiment last year, Duke keeps playing its cards very nicely at the ever popular Podcasting table by organizing, this month, a conference about the topic. “On Sept. 27-28, Duke University’s Information Science + Information Studies (ISIS) program is holding what organizers believe to be the […]

Why RSS can help you in your recruiting efforts

If you’ve been reading the blog for a while, you already know that I’m a big RSS (Real Simple Syndication) proponent. On campus, it can be used as a great delivery platform for any information targeted to current students and faculty/staff members. As I explained in the previous post Campus emergency alerts: time to switch […]

Public Relations: Make sure you monitor bloggers posting about your university

Does your PR office think blogs are just a fad? Does your media relations specialist thinks s/he can just ignore interview requests from bloggers? Well, you might want to let your PR people know that some bloggers can be as dangerous as reporters — and should be treated with the utmost care. Obviously, I’m not […]

Annual giving: peer pressure does work with alumni

Jay Lipe, the blogger behind Smart Marketing, has just confirmed the power of peer pressure in a recent post titled “Peer pressure: A strong marketing motivator” where he recalled his experience with a very clever fundraising piece: a Printer’s Proof of donors to his MBA class at Northwestern University’s Kellogg School of Management. Stenciled across […]

Live from Salisbury’s Web Communications and Strategies Conference: Where does marketing fail in colleges and universities?

Director of Marketing at Rowan University in New Jersey, Ed Ziegler gave a great keynote speech about “The Rise and Fall of Marketing on College Campuses” this morning at Salisbury University. According to Ziegler, now is probably the best time to do marketing in higher education as many institutions have decided to maintain or increase […]

How to fight back against the soaring costs of pay-per-click ads on search engines

Have you checked the rates to buy some pay-per-click ads lately? You know, the kind of sponsored results that pop up at the top of the page when somebody types the name of your university or college in Google’s and Yahoo’s search boxes. According to “Colleges Challenge Web-Advertising Practices of For-Profit Institutions,” an article published […]

iPod, you Pod, we all Podcast in higher ed…. Really?

Ok, the title of this post is not really informative (and won’t get me anywhere in terms of search engine optimization or in any writing classes), but I couldn’t resist… Unless you work on another planet (or at least not anywhere near a campus), you have already heard about/seen/touched/bought an iPod. College kids love this […]

Wikipedia articles: background information for journalists?

In my post “Search Engine Optimization: Why and how to optimize your collegeâ€™s article in Wikipedia,” I explain why Wikipedia articles are about to become more and more important for search engine optimization before adding: Now is probably a good time for your marketing/communication office to make sure the Wikipedia article about your college or […]

Top 3 website strategic goals?

Imagine you could stop designing, developing, editing or webmastering and take the time to talk about your website strategic goals with your director, VP, Dean or even with the President — of the University/College. Imagine you could ask all your stakeholders about their high-level expectations for the website (we’re not talking about more photos, colors […]

Why get an “award-winning” university website?

Getting one of the numerous awards for your last website redesign won’t make you rich. But, showing your VP (and the rest of the campus community) that your redesign team has built an “award-winning” website will be priceless — especially at budget-discussion time. I know, I know: the biggest reward comes from happy users and […]

When a Dean blogs for her students, faculty, staff and alums

While current students’ blogs are used more and more as promotional channels by marketing offices, you (at least, I) wouldn’t think that Deans were the blogging type. Somehow, I thought they just didn’t fit the blogger’s profile. Well, I was wrong… The Dean of Park School of Communications at Ithaca College in NY, Dianne Lynch, […]