Last December, I conducted several email interviews to prepare my column about the new world of Public Relations in higher education for the April 2006 issue of University Business: “The Brand (Brave?) New World Of Online Public Relations.†Charlie Melichar, VP of PR and communications at Colgate University and a blogger at Intermedia answered these […]
Archive for the ‘Marketing Strategy’ Category
Special UB column about PR 2.0: Interview with Silandara Bartlett-Gustina, News and Web Specialist at the Rochester Institute of Technology
Last December, I conducted several email interviews to prepare my column about the new world of Public Relations in higher education for the April 2006 issue of University Business: “The Brand (Brave?) New World Of Online Public Relations.†Silandara Bartlett-Gustina, News and Web Specialist at the Rochester Institute of Technology and one of the bloggers […]
Special UB column about PR 2.0: Interview with Dan Forbush, President, ProfNet – PR Newswire
Last December, I conducted several email interviews to prepare my column about the new world of Public Relations in higher education for the April 2006 issue of University Business: “The Brand (Brave?) New World Of Online Public Relations.†Dan Forbush, President, ProfNet – PR Newswire and the person behind The Future of PR Wiki answered […]
Live from HigherEdBlogCon: 3 great case studies of admission-related podcasting initiatives
If you want to get the truth as well as great tips on how to launch your admission-related podcasts, just take a couple of hours to watch and read 3 case studies presented today (but available almost forever) at HigherEdBlogCon: Case Study: Blogging and Podcasting for Student Recruitment at Ball State University Nancy Prater Heather […]
Special UB column about PR 2.0: Interview with David Jarmul, Associate Vice President, News and Communications at Duke University
Last December, I conducted several email interviews to prepare my column about the new world of Public Relations in higher education for the April 2006 issue of University Business: “The Brand (Brave?) New World Of Online Public Relations.†David Jarmul, Associate Vice President, News and Communications at Duke University answered these questions last December (several […]
The Brand (Brave?) New World Of Online Public Relations
My second column for University Business is now available in the April issue as well as online: “The Brand (Brave?) New World Of Online Public Relations.†If you are a University Business reader who has just discovered collegewebeditor.com, let me welcome you first. Then, don’t forget to subscribe to this blog via RSS (use one […]
Podcasting, s’il vous plait: iPods video speak French
Ok, I play a bit with the title of this post, but I couldn’t resist :-) In the survey I did at the end of last year, some of you requested that I write more about initiatives outside of the US, so let’s go to Europe. According to “Apple Loves France, Sometimes,” an article published […]
How to share your press clips with your stakeholders and campus community
For most PR pros, the holy grail consists of a very thick news clip book loaded with lengthy and focused pieces and a couple of TV tapes. When you spend your day pitching journalists and editors with ideas about your institution, it’s natural to be eager to share your own success stories: the resulting articles […]
Using the Facebook for marketing research and advertising
Sorry for the long hiatus: 2 weeks without a post is probably too much. Anyway, let’s go back to our regular programming ;-) I’ve just read an interesting piece of information in “MySpace, TheirSpace,” an article written by Tamara Simpson and published yesterday in the Valley News Dispatch. As other articles published recently in main […]
A new take on admission blogs targeted to prospective students and their parents
I’ve already written a lot about “admission blogs,” blogs maintained by current students hand-picked by Admission offices to provide prospective students and their parents with a glimpse at the college experience. Whether they are maintained by individual bloggers or a group of blogging students, these blogs can provide real insights on the freshman experience while […]
A very good example of admission viral marketing at the Franklin & Marshall College
“Word of mouth” is the new buzz word in the world of corporate and higher ed marketing. If you can create a message so compelling that prospective students want to pass it along to their friends, you’re definitely aheadf in the college recruiting game. And, sometimes creativity hits right on target as it does in […]
Top 10 must-read blog posts for PR & Marketing professionals on collegewebeditor.com in 2005
As announced earlier this week in “Top 10 most popular blog posts on collegewebeditor.com in 2005,” I’ve prepared this selection of my 10 most interesting posts for anybody working in higher ed marketing, PR or communications: Live from Salisbury’s Web Communications and Strategies Conference: Where does marketing fail in colleges and universities? Public Relations: Make […]
The University of Alabama swaps iTunes for targeted prospective students’ email addresses
Friends are very precious, but iPods can be ferocious. Even if a 99-cent song doesn’t seem to be such a big deal, feeding the small digital beast can become a costly habit, especially on a college student’s budget. The people in charge of student recruitment at the University of Alabama have not only realized it […]
Educate your VP or President with this Business Week’s primer on social networking websites
I’ve already posted about the online social networking phenomenon that has taken such a big place in our students’ life. However, an article published by the good old mainstream media will probably have more resonance with your boss and your stakeholder. If you want to educate your director, VP or president about this topic, Business […]
Higher Ed BlogCon: the first online PR conference for higher education will be held in April 2006
Some very interesting people have been planning quietly a great event: an online conference modeled after Global PR Blog Week 2.0 that will try to address all the new developments on the Web that have started to shake up the higher ed PR world. Available to the public this morning on Dan Forbush’s wiki, The […]
Mansfield University’s admission podcasts get promoted on the radio
As you’ve probably noticed, I’ve been blogging a lot about podcasting lately. Right now, I’m doing research on the topic for another project of mine. I’ll tell you more about it soon. Thanks to this research (and Dan’s College Podcast News), I’ve come across the very professional admission podcasts produced by Dennis Miller, the director […]
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