Archive for the ‘Marketing Strategy’ Category

How to prepare for YouTube video crises: the case of the lecturer video at the University of Florida

Yesterday afternoon, I got an email from a reader asking my opinion about a piece published in Inside Higher Ed earlier in the day: Whoa, Dude In his article Paul D. Thacker illustrates the power of YouTube in particular and video sharing websites in general: â€œWhoaâ€¦ dudeâ€¦ Code of Hammurabi. Iâ€™ve seen this in â€¦ […]

Live from the CASE Conference in Philadelphia: 4 tips to get PR and communication professionals started with blogger relations

I keep telling the people attending the CASE conference for Senior Marketing and Communication Professionals how important it is to start thinking of blogs as media and define some ground rules on the way their institutions should handle relations with bloggers. So, here are just a few pointers: Don’t wait for a crisis to start […]

Flickr, a giant real-time viewbook of college life?

I’ve never thought about it before, but it makes sense. Flickr, the popular photo sharing website acquired by Yahoo! Inc. in March 2005, has all it takes to replace your institution viewbook in the heart and mind of some prospective students. If they search for the truth about college life at your institution in unofficial […]

College Blogs Network: unofficial, unfiltered – yet good – student blogging

I know, I know: another post about student blogging. Will I ever get tired to blog about this? ;-) As regular readers know, my last column for University Business deals with the ROI of admission-sponsored student blogs. While more and more institutions have set up blogs targeted to prospective students and their parents, they are […]

Should you upload your institution videos to YouTube?

In a previous post, I told you why you should watch YouTube closely: “Basically, anybody who registers can upload a video and share it with friends (or strangers) without worrying about bandwidth issues and any other streaming-related technicalities. What this also means is that anybody (read student, alum, parent, faculty or staff member) can shoot […]

Karine to speak about new media and crisis communication at the CASE Annual Conference for Senior Communications and Marketing Professionals in Philadephia, September 13-15

As announced last week by Andrew Careaga on his blog, Higher Ed Marketing, I’ll be leaving my cave and dusting off my laptop next month to present a couple of sessions with Joe Hice, associate vice president of marketing and public relations for the University of Florida, at the CASE Annual Conference for Senior Communications […]

Live from EduWeb 2006: Video and Integrated Marketing are the Buzz Words at the Conference

Another session Rachel Reuben was supposed to cover got canceled today, so she decided to share some of the buzz going on in the hallways at EduWeb in Baltimore… Unfortunately the speaker for the Mobile Web Design session did not show up this morning, so instead I thought Iâ€™d give a brief overview of the […]

Live from EduWeb 2006: How’s Your Institution Brand Today?

Steve Kappler (Stamats) presented a session titled â€œBuilding a Brand that Matters,â€ yesterday morning at the EduWeb Conference in Baltimore. Shane Colvin from the University of Oslo is one of the seven very nice people who agreed to share their notes with all of us who couldn’t attend the EduWeb conference this year. This is […]

How to learn more about SecondLife

My last post “Should your institution hold virtual open houses in Second Life?” generated a few interesting comments and a couple of posts on higher ed blogs (Not the Cheese and Penn State Virtual Worlds – an interesting resource on SecondLife academic possibilities). So, I guess, there might be some interest out there in learning […]

Paul Baker, PR practitioner at WCER, from “Education PR”

Paul Baker works as a Senior University Relations Specialist at the Wisconsin Center for Education Research. This higher PR professional has been blogging for about a year at Here at WCER before moving to EducationPR. 1) Why did you decide to blog at that time and why did you switch blogs? Can you tell us […]

How to convince your Admission VP to use blogs, podcasts and other new media to market your programs to prospective students

Are you still trying to convince your Director, VP or President to jump into Admission Marketing 2.0? If — despite your best efforts — your admission office still relies exclusively on traditional marketing tactics (brochures, print advertising and traditional PR), you might need a bit of help to convince everybody to try blogs, podcasts and […]

Why you should watch closely YouTube

Have you already heard about YouTube? Not yet? Well, you will pretty soon. So, you might want to find out more about this video-sharing website as soon as possible. Even if I haven’t written a lot about customer-generated videos up until now, I believe they are going to play a bigger and bigger role on […]

Should your institution make myspace its?

That’s the million-dollar question. With more than 78 million registered members (according to the Wikipedia article about the social networking website at the time of this writing), it’s difficult to ignore myspace.com – especially when most of these users belong to our target audiences (prospective and current students as well as young alums) From big […]

Make your President happy by getting the press clips you deserve

I’m sure my headline got your attention. Hey, doesn’t it sound too good to be true? Well, it is. But, I’ve just thought I would share this nice little application to brighten up the day of all the higher ed PR people who read this blog (if you’re not in Public Relations, make sure you […]