Archive for the ‘Marketing Strategy’ Category

Register now for “Crisis Communication 2.0 Week,” a 3-webinar series on June 26, 27 & 28 featuring Michael Dame (Virginia Tech), Joe Hice (UF) and Andrew Careaga(UMR)

May 2nd, 2007 Karine Joly No Comments

Some of you might remember the words of Michael Dame, Director of Web Communications at Virginia Tech, in his letter to his higher ed colleagues (that would be you) he asked me to publish a couple of weeks ago: I hope that in the near future, we’ll have the opportunity to discuss our experiences to […]

Join Higher Ed Experts to access free info and resources, network online with your peers in other institutions and get a great deal on professional development webinars

April 23rd, 2007 Karine Joly 1 Comment

I was supposed to make this announcement last Tuesday. As you can understand, given the tragedy that struck Virginia Tech, I decided to postpone. I’m launching a new website, Higher Ed Experts, to provide professional development and social networking online opportunities to higher ed professionals working in Web, marketing, PR and admissions. Higher Ed Experts […]

How to try to get your institution news in front of MySpace millions of members’ eyes with MySpace News

April 21st, 2007 Karine Joly No Comments

While your institution might not be ready to get its profile on MySpace, the popular social networking website, you should consider trying to get your news in front of its millions of members. MySpace has just launched the beta version of its news service: MySpace News. The FAQ of the news service explains that, “MySpace […]

Virginia Tech Tragedy: Evaluating VT Web crisis communication plan

April 18th, 2007 Karine Joly 9 Comments

Inside Higher Ed is running this morning a must-read piece for communication professionals titled “Evaluating the Response.” Written by Andy Guess, this article reviews the tragic events from a crisis communication standpoint, provides a link to the University Relations crisis communication plan (last updated in February 2002) used Monday, and offers some light on the […]

Virginia Tech Tragedy: Lessons learned in crisis communication a day after the unthinkable

April 17th, 2007 Karine Joly 10 Comments

May 4, 2007 – UPDATE: Mike Dame, director of web communication at Virginia Tech will present a webinar on June 28, 2007 to share his lessons learned after the tragedy as part of a 3-webinar series called “Crisis Communication 2.0 Week” and priced at $250 ($100 of which will be donated to the Memorial Hokie […]

5 rules to market your university to prospective students using Facebook, MySpace and other social networking websites

April 14th, 2007 Karine Joly No Comments

As I explain in my April column for University Business, “Facebook, MySpace, and Co.”, a few institutions have started to market themselves on MySpace or Facebook. This can be done, but it’s very important to follow what I call “the five basic rules of engagement:” Know whom you are dealing with. Read the terms of […]

UAB puts a human face on research with its Antarctica 2.0 website

March 31st, 2007 Karine Joly No Comments

Spring might be upon us, but some folks at the University of Alabama at Birmingham have really their mind more focused on ice, snow and Web 2.0. To promote their research team’s expedition at Palmer Station Antarctica, they launched, earlier this month, a dedicated website called “UAB in Antarctica” that uses a lot of Web […]

How higher ed journalists use the Web: Peggy Berkowitz, editor of University Affairs

March 30th, 2007 Karine Joly No Comments

While I tend to focus my posts on US higher ed institutions, I know that more and more readers actually work at Canadian universities and colleges. That’s why I’ve decided to interview for this series about higher ed media Peggy Berkowitz, the editor of University Affairs published in print and online by the Association of […]

Higher Ed TV: UNL’s RealNebraska (Part 2), from online videos to the TODAY show

March 29th, 2007 Karine Joly No Comments

Don’t worry, I don’t plan to run a five-part series on RealNebraska, the video show produced by the admission office of the University of Nebraska at Lincoln. But, I HAD to tell you about this. David Burge, the host of the show and the associate director for admissions at UNL, posted a comment to my […]

(How) Should higher ed institutions use MySpace? Get answers from the higher ed MySpace advocate: Heather Mansfield, Web editor at Drury University

March 28th, 2007 Karine Joly 4 Comments

My next column about social networking websites will soon be published in the April issue of University Business. I wrote it a couple of months ago before having a chance to discover a very interesting MySpace page (with 883 friends at the time of this posting): the Colleges and Universities MySpace. Heather Mansfield, Web editor […]

How higher ed PR and media professionals use Facebook: Phil de Haan, director of media relations at Calvin College

March 24th, 2007 Karine Joly 2 Comments

I’m always looking for innovative practices to showcase on this blog. This past week I exchanged a few emails with Phil de Haan, director of media relations at Calvin College in Grand Rapids, MI. We talked about how we use social networking websites such as Facebook and Linkedin. In his email, Phil explained how he […]

A call for higher ed success stories in implementing new media or social initiatives

March 18th, 2007 Karine Joly 2 Comments

Last Tuesday, I got an email from Paul Baker asking if I could name a few success stories of new media or social initiatives implemented by universities and colleges: I’m looking for inspiring stories from colleges and universities who have successfully used any New Media tool or social media tool as part of a campaign […]

CASE offers public access to my Currents article about Web 2.0 until April 15, 2007

March 13th, 2007 Karine Joly 6 Comments

I don’t know if Dennis Miller’s last post or Andrew Careaga’s ealier comment about the topic have helped make the case for open access I started when I submitted my final draft a few months ago. But, I’ve just heard from Andrea Gabrick, the CASE editor I worked with on my article about Web 2.0, […]

Crisis Communication with the blogosphere: lessons learned at UMR after a bomb/anthrax scare

March 8th, 2007 Karine Joly No Comments

Andrew Careaga and its PR team at the University of Missouri Rolla went through a crisis a few days ago after a graduate student claiming to have a bomb and anthrax was subdued by campus police, then arrested and charged with six felonies. In his very nicely titled post “UMR, the media and the war […]

How higher ed journalists use the Web: Tim Goral, editor at University Business

March 7th, 2007 Karine Joly No Comments

As I mentioned yesterday in the first post of this series, “How higher ed journalists use the Web: Scott Jaschik, editor at Inside Higher Ed,” I interviewed a few journalists for my last column: “PR on the Web 101.” My big boss at University Business, Tim Goral, also shared with me how he uses the […]

How higher ed journalists use the Web: Scott Jaschik, editor at Inside Higher Ed

March 6th, 2007 Karine Joly 3 Comments

If you’ve read my last University Business column titled “PR on the Web 101,” you know that I’ve interviewed a few higher ed PR pros as well as reporters and editors to come up with 7 components of highly effective media relations web pages. But, I’m sure all the readers working in PR and Media […]