Archive for the ‘Marketing Strategy’ Category

3 questions to a higher ed blogger: Deanna Woolf, Senior Marketing Specialist at a public university in the Midwest from “The Old College Try: Marketing Higher Ed”

“The Old College Try: Marketing Higher Ed” showed up on my technorati radar a few weeks ago. Since her first post, I’ve been enjoying Deanna Woolf’s funny and witty blogging style. Senior Marketing Specialist at a public university in the Midwest, Deanna didn’t only catch the blogging bug — but also a severe case of […]

Higher Ed TV: Dickinson President on the record about the US News and World Report College Rankings… on YouTube

I’ve already written about college presidents who blogged. I even interviewed Michael Crow, ASU president, when he started his blog: The President Post. However, this is the first time I stumbled upon a president vlogging (or video blogging) on YouTube… and Dickinson College‘s President Durden does a pretty good job at it in “Dickinson takes […]

Have you heard about College Off-The-Record Blogs? You will soon

If you didn’t like Doug Imbruce’s first venture into student blogging, you won’t probably like this second one either. What is the OTR Blog Network? It’s a privately-funded venture actively recruiting bloggers and associate editors via its website currently available in Beta Written by students, for students, each O.T.R. blog covers a specific college campus. […]

Live from EduWeb 2007 in Baltimore: The New Viewbook and the Web

Today, Kathy Cain Managing Partner at Zehno Cross Media Communications presented a session titled â€œThe New Viewbook and the Web.â€ Amy Stevens, Web Communications Manager at MCLA, is one of the six very nice people who agreed to share their notes with all of us who couldn’t attend the EduWeb conference this year. This is […]

61% of admissions offices use at least one form of social media

That’s one of the findings of “The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media,” the preliminary executive summary of a study conducted by 2 academics from the Center for Marketing Research of the University of Massachussets at Dartmouth: Nora Barnes, Ph.D. and Eric Mattson. This study is based on detailed interviews […]

Higher Ed Experts: 3 new professional development series – a total of 11 webinars – are open for registration

I’ve been working on these 3 new webinar series for a while now, and I hope you’ll find these 3 programs (11 webinars in total) by Higher Ed Experts interesting and useful for you, your team and your institution: Lights, Camera, Action – How to Add Online Videos to Your Marketing Mix September 11, 12, […]

Interested in the state of print and electronic publications in higher education? Take the online survey now to receive the results with an executive summary highlighting best practices!

I’ve put together a short online survey to get a better idea of the state of print and electronic publications in higher education. The results of this survey will be used for my next University Business column to be published in October 2007 and for a study Iâ€™m conducting on this topic. My goal is […]

Higher Ed TV: Great and funny YouTube video to promote BlackBoard Conference to SecondLife aficionados

I usually don’t cover vendor-related news, but BlackBoard has really done a nice job using YouTube to promote an upcoming conference to a specific audience while surfing on a very popular phenomenon, i.e. the growing popularity of Second Life in academic technology circles. I came across this video titled “Adventures in First Life Redux” on […]

47% of Internet users have enough bandwidth to watch your online videos at home

Just a quick post today for Independence Day in the US. According to a report about broadband usage released yesterday by the Pew Internet & American Life Project, 47% of Internet users had a high-speed connection to the Internet at home in March 2007 (vs. 42% in 2006 and 30% in 2005). The survey of […]

Don’t think the conversation is the message? Just look at how higher ed media have been going 2.0 lately

If you attended one of my sessions about Web 2.0, seen my presentation files or read my article published in the March issue of CASE’s Currents, you might have a vague idea of where I’m going with the headline of this post. But, if you don’t – here’s just a quick excerpt from the initial […]

Does your institution put its advertising money where prospective students are?

If most of your advertising budget is spent on newspaper and magazine ads, probably not. That is if JupiterResearch, an independent firm providing research to the online industry, is right. According to one of its recent reports, published last week, “Media Consumption Patterns: Online Vies with TV As Primary Medium,” online users spend as much […]

VCCS Conference: How to make your marketing messages and ad campaigns stick

I’ve been invited to present at Virginia’s Community College Institutional Advancement and PR Peer Group Conference in Staunton, VA. I’m scheduled to present a 2-hour session tomorrow morning, but I came a day early to attend the keynote address by Dan Heath, co-author of the best selling book Made to Stickwho also blogs and seems […]

The Chronicle of Higher Education goes 2.0 with online video reports by Jeffrey Young

In a previous post titled “Professor Wesch from KSU featured in a great video report from The Chronicle,” I raved about the first online video report produced by Jeffrey Young, Web Editor at The Chronicle: Produced by Jeffrey R. Young, the video report does an excellent job presenting Professor Weschâ€™s work at KSU as well […]

Register now for “Admissions Blogging 360,” a 3-webinar series on July 18, 25 & 31 featuring Nancy Prater (Ball State University), Ben Jones (MIT) and Sam Jackson

I knew admissions-sponsored blogging was a hot topic when I originally asked Nancy Prater and Ben Jones if they would present a webinar to share their experience and know-how. What I didn’t know is that both would be quoted extensively in an Associated Press story written by Andrew Welsh-Huggins and published in many newspapers and […]

Straight from flickr to uvic.ca: The University of Victoria features student photos selected by a panel of faculty members on its website homepage

I’m currently doing some research for an upcoming feature article to be published in the Canadian publication, University Affairs, which explains why I’ve spent some quality time lately with the websites of a few Canadian institutions. As I was looking for contact information, I noticed a photo at the bottom of the right column of […]