Archive for the ‘Marketing Strategy’ Category

Higher Ed TV: Top 10 Fun YouTube Videos Featuring College/University Presidents

November 22nd, 2007 Karine Joly 1 Comment

To celebrate Thanksgiving with all this blog readers based in the US, I’ve prepared a selection of YouTube videos featuring 10 college/university presidents in unusual situations — i.e. they don’t give a speech or read a welcome message. Here are the 10 university/colleges presidents listed by order of appearance: Allegheny College President, Dr. Richard Cook, […]

Help Yahoo! get social with your alums and current students and get a chance to win $25,000 for your institution!

November 9th, 2007 Karine Joly 4 Comments

This has been a busy week in the social networking website world. Last Monday, a few days before the launch of the new Facebook features, Yahoo! launched a new social networking website targeted to college students and alums: Kickstart. Scott Gatz, Senior Director of Yahoo’s Advanced Products, manages the Kickstart’s team. Despite a busy week, […]

Should you get a Facebook page for your university/college?

November 7th, 2007 Karine Joly 7 Comments

That’s the big question of the day with the launch of Facebook pages, a new feature of the popular social networking website introduced to Facebook users this morning on the company blog: You now have a way to connect with things you are passionate about. We’ve launched Facebook Pages, which are distinct, customized profiles designed […]

Higher Ed PR Professionals and News Editors Go Web 2.0 with Real Blogs

October 29th, 2007 Karine Joly No Comments

Something big is happening. In several higher ed institutions across the country, some PR and News professionals have started to embrace the conversational age by launching real news blog inviting feedback from readers by publishing – moderated – comments In the past couple of weeks only, 3 new initiatives were launched in different institutions: News […]

Almost Live from HigherEdWebDev 2007: Use WordPress as a Mini-CMS in Your Next Project

October 18th, 2007 Karine Joly No Comments

The conference is now over, but Dimitri, one of this year’s guest bloggers has sent a few more posts about interesting sessions including this presentation about WordPress. Drew Geraets and Thomas Knoll wanted something lightweight, flexible, and easy to implement when they ventured on building their new site. Their CMS was bulky and not friendly […]

Live from HighEdWebDev 2007: Monitoring Your Web Identity

October 16th, 2007 Karine Joly 2 Comments

This morning I really wanted to attend two sessions scheduled at the same time: Jay Collier’s presentation and the panel discussion about crisis communications and technology. So, when I saw Josh Tysiachney from Allegheny College in the “Social Applications and Content” room, I asked him if he could do me a big favor and blog […]

Higher Ed Publications: Demand Print or Print On-Demand?

October 9th, 2007 Karine Joly 3 Comments

My fifth UB column for 2007 is now available in the October issue as well as online: “Demand Print or Print On Demand?” For a reason unknown to me, the online resource box of the column is offered as a graphic file instead of the usual link list. So, here are these links for your […]

Sign up for the first college fair to be held on the SecondLife Teen Grid on October 20-21, 2007

October 4th, 2007 Karine Joly 2 Comments

There’s still time for your institution to sign up and you don’t even need a campus in SL to participate. As of today, the following 20 institutions have expressed interest in participating in this virtual college fair organized on the Teen Grid of SL: Front Range Community College, Colorado Bradley University, Illinois Florida State University […]

Higher Ed Update: “Facts and stats on how admissions offices use social media” mini-webinar now available on-demand for free

October 2nd, 2007 Karine Joly No Comments

Social Networking Website Week kicked off yesterday with Fred Stutzman’s session followed by a great Q&A with the audience. A couple of weeks ago, Dr. Nora Barnes presented the very interesting results of a study she conducted this year about the use of social media in admissions offices. I posted about her research in June, […]

Ball State University re-launches its website

September 30th, 2007 Karine Joly 1 Comment

Yes, that’s right. BSU hasn’t just redesigned its website: the university is relaunching it tomorrow (October 1st) as Nancy Prater, University Web Coordinator, told me in an email a couple of weeks ago. The project including the redesign, a revamped information architecture and a CMS implementation took 18 months as explained in “Extreme Makeover: Web […]

Higher Ed Experts Update: The registration deadline for Social Networking Websites Week, the 5-webinar series has been postponed to Thursday September 27, 2007 at 1PM ET.

September 25th, 2007 Karine Joly No Comments

After the registration deadline expired yesterday evening, I received a few emails asking if I could give people a bit more time to register for the October 1-5 webinar series about social networking websites: Social Networking Websites Week – All You Ever Wanted to Know about MySpace, Facebook and Co: October 1-5 2007 Social networking […]

How to advertise with Facebook Basic Flyers to reach your current or prospective students

September 21st, 2007 Karine Joly 2 Comments

If you read this blog, you probably understand how important Facebook has become for our prospective and current students as well as our younger alums. While this new communication channel should always be used with caution by higher ed institutions to avoid “invading” their students’ primary social hang out, it makes a lot of sense […]

Trying to find out if/how your institution should use Facebook, MySpace or its own social networking application? Register by Monday for Social Networking Websites Week

September 20th, 2007 Karine Joly 1 Comment

I’ve already posted a couple of times about “Social Networking Websites Week – All You Ever Wanted to Know about MySpace, Facebook and Co,” a 5-webinar series scheduled on October 1, 2, 3, 4 and 5 (with the 50% discount for HEE members, the total price for the webinars is just $250 – more information […]

CASE offers public and free access until October 31, 2007 to “Fear and Loathing in Web 2.0,” a great article about the Web 2.0 Denial Syndrome

September 19th, 2007 Karine Joly No Comments

As I mentioned in this previous post, “Don’t think the conversation is the message? Just look at how higher ed media have been going 2.0 lately,” I was interviewed last June by Andrea Jarrell: Anyway, “the conversation is the message” has come back at me this week in an email exchange with Andrea Jarrell. She’s […]

Find out about the state of print and electronic publications in more than 200 institutions

September 18th, 2007 Karine Joly 2 Comments

Last July, I launched an online survey about the state of print and electronic publications in higher education to help me with two projects of mine: my column scheduled for the October issue of University Business a study I conducted for a big public university over the summer. When I asked you to take part […]

Joost: another delivery channel for the videos produced at your institution?

September 12th, 2007 Karine Joly 1 Comment

Everybody is talking about online videos lately (well, the fact that it’s Day 2 of the Higher Ed Experts’ series about online videos might explain some of the chatter in my virtual neighborhood ;-) A recent report by the Pew Internet and American Life Project confirms that online videos have become a must-have web features […]