This session is presented by John Roberts, director of Internal Electronic Communications at Furman University. Internal audiences (faculty, staff, etc.) helps institutions define their brand outside of campus, especially with the recent paradigm shift in communication. According to the Families and Work Institute, the main factor in employee satisfaction is “providing and understanding and supportive […]
Archive for the ‘Marketing Strategy’ Category
AMA Symposium: Why higher ed marketing teams need to start focusing on web analytics and measurement
The opening keynote was presented by Karen Breen Vogel from Clear Gauge. She explained to the conference audience why it’s important to set up and use a good measurement system on the Web. Financial people don’t care about your marketing tactics, activities or campaigns. They want measurable results. It’s all about ROI. The traditional marketing […]
AMA Symposium: Blogging Boot Camp Workshop Slides and Links
Here are the slides and links for this workshop I gave on November 16, 2008 at the AMA Symposium for the Marketing of Higher Education Workshop Slides Blogging Boot Camp Workshop View SlideShare presentation or Upload your own. (tags: higher ed) Workshop Links All the links Blogs examples Interesting articles UPDATE: after my workshop, I […]
AMA Symposium: Twittering, Live Blogging and Interviewing
Just a quick post as I’m packing this morning for the AMA Symposium for Higher Education. Karlyn Morissette and I will be live blogging/twittering as much as we can from the conference. We haven’t agreed on a hastag for Twitter yet, so feel free to follow me and I’ll make sure I let you know […]
Want to learn how to use email marketing to reach your target audiences? Register for Email Marketing 360 webinar series by November 19
After blogs yesterday, today is the turn of email. This week, I guess I’m on a mission to rescue you from the sirens of the lost technologies casting the premature death of very good marketing/communication channels with great proven return on investment. So, let me put it this way right from the get-go: email isn’t […]
Blogs aren’t dead… even in this Twitter age
For the past few days I’ve been busy wrapping up my presentation for the marathon 4-hour workshop I’ll give this Sunday at the AMA Symposium for Higher Education. And, I can report that blogs aren’t dead or “so 2004” as Paul Boutin would love his readers to believe after scanning his Wired article published on […]
The Christian Monitor will become web-only next April. Are higher ed news publications next?
I’ve been following the print vs web issue for some time now – as many of you, I’m sure. It’s a known fact that the newspaper industry is in big trouble. And, the decision for The Christian Science Monitor – a century-old paper – to go web-only, at the exception of a weekend magazine, is […]
Anything you always wanted to know about blogging but were afraid to ask?
I’m currently wrapping up putting together my slides and handouts for the following 4-hour workshop I’ll give at the AMA Symposium for Higher Education on November 16, 2008: Blogging Boot Camp: How to Start and Develop a Successful Blog Since I would have never been asked to present this workshop without this blog, I thought […]
Higher Ed TV: The University of Florida launches today its new “Remember When” TV and YouTube campaign
I wrote about UF previous campaigns and videos in the past. So, when Joe Hice, AVP for Public Relations and Marketing at the University of Florida, emailed me about their new Gator Nation ad campaign earlier this week, it didn’t take me long to check it out. The TV spot (that I can’t show you […]
Higher Ed Experts Update: The registration deadline for the “PR School 2.0†webinar series has been postponed to Friday October 17, 2008 at 9PM ET
My registration deadlines are probably meant to be broken… Once again I received an email asking if it was still possible to register for next week’s webinar series: “PR School 2.0” (the initial registration deadline was yesterday at 9PM). As a result, I decided to postpone the registration deadline until this Friday (October 17) at […]
Catch-up Date with Karine: HighEdWeb edition
After being away from this blog from some time – geez, almost 2 weeks, that’s what work can do to you sometimes – I’m back with a new edition of my “Catch-up Date with Karine” series. Unless, you were leaving on an unconnected deserted island last week, you’ve probably heard about all the great things […]
Catch-up Date with Karine: Admissions – Special post NACAC conference
No post since the last edition of this series “Catch up-Date with Karine†aiming at fighting the information overload, I guess you can imagine how busy the past week has been. Anyway, here’s what I got for you with this special edition about “all things Admissions.” With NACAC’s 64th national conference taking place last week […]
Higher Ed TV: Blue has no clue where the 2 missing Butler mascot costumes are
No, it’s not another episode of the famous kid show Blue’s Clues, but it could be. Butler Blue 2 is the official and furry mascot of Butler University (as all you sports fans probably know) According to Blue’s blog (yeah, I know, dog blogs aren’t that common, but this puppy even got a greater-than-life statue […]
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