Concordia University’s John Molson School of Business has used online videos to promote its Graduate Program in Business Administration with great success. I stumbled upon this mini-series composed of 4 different YouTube videos last week and found it very compelling. What I like about these videos is their punch, simple call-to-action (go to the website) […]
Archive for the ‘Marketing Strategy’ Category
A mobile website for West Virginia University in 19 days with the open-source MIT Mobile platform
Yep, you’ve read correctly. It’s not a typo. Web Services professional technologist Dave Olsen managed to develop the mobile version of his institution’s website in 19 days thanks to a lot of hard work and Mobile MIT, the platform developed for its own use and made available earlier this year for free by MIT. Launched […]
Higher Ed TV – Behind the Scenes: It’s Your Turn, a video from Missouri S&T
Last week, Andrew Careaga, director of communications at Missouri S&T, shared on his blog a really great video his team had developed to be played at convocation at the request of the alum association. Didn’t get a chance to watch the video? Take 4 minutes to watch a really cool take on 140 years of […]
Find out how some YouTube videos went viral with the Statistics & Data feature
Don’t know if you’ve noticed but YouTube released about a month ago a new feature available by default for all the videos it hosts (unless you disable it): Data and Statistics. As explained on the YouTube Help Center’s section about Data and Statistics, this new feature is meant to “show you what factors are driving […]
Want to learn how to create better, viral, and ADA-compliant web videos? Register by August 26 for Online Videos 360 Webinars
If you read this blog, there is no doubt you know how important online videos have become in the higher ed marketing and communication mix. With YouTube, iTunes and others, your target audiences have come to expect to be able to watch news and interesting things happening at your institution. Anybody can now upload a […]
To showcase your academic experts, forget TV and embrace Ustream… like Duke University
Duke University has done it again. With “Office Hours,” a new series in partnership with Ustream launched today at noon ET, the institution has found another great way to showcase the expertise of its faculty. The idea – put a professor in front of the camera for an informal Q&A with the university community and […]
Reason #1 to improve your online videos: 62% of internet users watch videos online
Lately, the higher ed community has been taken by the Twitter storm. I’ve heard and read a lot about the importance to add Twitter to the communication mix with students, alums and other target audiences. While I’m a big fan and a daily user of Twitter (you can follow me @karinejoly), I’m still not sold […]
The ABCs of Mobile Marketing for Higher Education
My fifth UB column for 2009 is now available in the July/August issue as well as online: “The ABCs of Mobile Marketing: Words to know in exploring this new frontier in higher education marketing” The ABCs of Mobile Marketing I added a QR code to the column, but it got resized at printing time – […]
Higher Ed TV: 2 minutes and 21 seconds to justify the cost of an Ivy League education by Dartmouth
In higher education, we don’t like to talk about money, especially about how much students have to pay to get an education. Until recently some institutions didn’t even want to display a clear price tag on their offerings (to avoid sticker shock?), and made prospective students and their parents chase the information about costs on […]
From print to web publications in 5 steps
My fourth UB column for 2009 is now available in the June issue as well as online: “2010: Print to Web Odyssey? A five-step plan for assessing and negotiating the transition from print to web publications” BTW, If you want to learn from editors who went digital or totally paperless with their magazine or newsletter, […]
Why do most colleges keep ignoring mobile web and text messaging marketing?
Even though I’m hosting “Writing Right for the Web” webinars this week, I’m working behind the scenes on the research for an upcoming University Business column about the mobile Web and other cell phone based initiatives. Thanks to a Twitter tip from @gilzow, I stumbled yesterday on the announcement of the MU iPhone Student Competition […]
The 2009 State of Print and Electronic Publications in Higher Ed Survey Results
As you might know, I conducted an online survey a couple of months ago to assess the state of print and electronic publications in higher ed. This was an updated version of a previous survey I did in the summer of 2007. A total of 198 professionals working in institutions representing more than 2.3 million […]
Are higher ed magazines just under scrutiny or already under attack? 148 higher ed editors weigh in
Times are tough for anybody working on print publications. With tighter budgets come more and more questions related to the costs and ROI of any printed pieces. Magazines are no exception. In this context, a bit of research never hurts – and can even help balance the need to streamline budgets while keeping readers and […]
Is there a web redesign project in your future? Register for Website Redesign Boot Camp on April 21-23, 2009
Website redesigns can be very, very scary projects. People don’t like change, especially on “their” homepage. That’s why you should prepare as much as possible before jumping into a website redesign (whether it’s for a university, college, department or even an office). You can find some tips in a column I wrote for University Business […]
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