Archive for the ‘Marketing Strategy’ Category

Who wants FREE professional development for the holidays?

I know, I used one of those catchy headlines to get your attention, but it looks like it worked, didn’t it? Anyway, between the egg nog, cookies and chocolates, I think the holiday season is the perfect time to regroup and slow down a bit to reflect on what you accomplished over the past year […]

Beloit College video with squirrels gets close to 6,000 YouTube views

There’s something special going on between higher ed and squirrels. If you went to the High Ed Web conference in Cincinnati last October (or just watch the backchannel over Twitter), you might have heard about THE Penn State Squirrel (front and center in this photo taken by Anne Petersen) – quite the party animal. Maybe […]

Office Hours at Juniper College: The Office, higher ed style?

Do you remember lonelygirl15 and the web series that made YouTube history as many viewers (including yours truly) wondered if she was just another teenager turned successful YouTuber? Office Hours, a new web series created and produced at Junita Juniata College, is reminiscent of this YouTube blockbuster. Nothing surprising since lonelygirl15 was listed as one […]

How to get your email newsletters or marketing messages in their inboxes

My latest University Business column is now available in the November/December issue as well as online: “Getting your email in their inboxes: Using email service providers for improved deliverability of messages to external audiences” In this column, I try to explain why it is important to work with a professional email service provider if you […]

Exclusive Interview: Avinash Kaushik on the sad state of higher ed websites

A week ago at the SIM Tech Conference, Avinash Kaushik, THE expert on Web Analytics, told attendees higher ed websites can do better – and why they should. As I was presenting about the Higher Ed Analytics Revolution just after Avinash, I was very focused on his keynote – which is why I didn’t live […]

Higher Ed Experts Webinars: Email Newsletters, Photo, Video, Live Streaming, Web Content Strategy, WordPress and Redesign

Now that I’m almost done with conference season (4 down -EduComm, eduWeb, High Ed Web & SIM Tech- and 1 to go – CASE conference for publication professionals), it’s time to share the program I designed with my faculty team from Higher Ed Experts for folks working in institutions. As I explained last week at […]

Interested in the state of print and electronic publications in higher ed? Take the survey, get the results!

In 2007 and 2009, I created a survey about the state of print and electronic publications in higher education. Each time, more than 200 institutions took the time to answer my questions. Over the past 3 years, the budget crisis seems to have accelerated the shift from print to electronic when it comes to higher […]

A great interactive campus tour on the cheap with the help of YouTube and students for Saint Michael’s College

While nothing will ever replace campus visits for prospective students, online tours have become a sought-after web feature in the early college selection process. Unfortunately most of the solutions out there don’t come cheap – and can be very, very expensive – especially if you want to embed some interactivity in your online campus tour. […]

CSU uses Twitter to power dynamic updates on a… billboard

A few institutions have used Twitter to broadcast text updates to mobile phones (I remember writing in one of my UB columns about Allegheny College distributing this way updates about orientation). However, this is the first time I’ve heard of a university marrying the old and the new by broadcasting updates from its Twiter account […]

Higher Ed TV: Not your average library video tour by Juniata College

Last week Rick Stutz, Coordinator of E-Communications at Juniata College, emailed me to share the video tour that was created for his college’s library. This funny 4-minute video piqued my interest, so I decided to find out how it had been done. Rick Stutz, Nathan Wagoner, Director of the Digital Media Studio and John Mumford, […]

My 7-Step Plan to Your Marketing Measurement Strategy and a call to join the Higher Ed Analytics Revolution!

Have you heard about the news yet? The Higher Ed Analytics Revolution has officially started! In the session I presented today at the eduWeb conference, I’ve finally got a chance to explain my plans for this revolution. I want to help you change the way marketing decisions are made at your institution – most of […]

Facts and stats to make the case for your mobile website

I started to write about the mobile web in higher education about a year ago (The ABC of Mobile Marketing for my University Business column), but I know I’ll be writing more and more about it in the coming months (and not because of the August 4 “Going Mobile” webinar series by Higher Ed Experts). […]

Watch the making of the BYU Library online video to find out how they did it

In my previous post, Chris Garcia from BYU Library Multimedia Team answered a few questions about the YouTube hit his team created, but if you want to see how they did this million-view video (1,357,775 at the time of this writing including 126,150 on mobile devices), just watch this short making of: You can also […]

Higher Ed TV: a behind-the-scenes look at the New Spice video from the Harold B. Lee Library with Chris Garcia, Multimedia Project Manager

Mike Richwalksy from HighEdWebTech has been keeping track of interesting videos produced by institutions for some time now. So, when I saw he posted about a higher ed parody of the big social media hit video campaign, Old Spice, I checked out the video right away. Believe it or not, but I had been so […]

Trying to connect with high school students? Think mail, email, websites and Facebook!

The good folks of Noel-Levitz have just released their E-Expectations 2010 Report presenting the results of their latest survey of 1,005 college-bound high school students. This 12-page report is full of really great findings that should help you fine tune your student recruitment strategy. So, make sure you download the PDF file who is made […]

Higher Ed TV: How Marquette University doubled its online donations with a student-produced video

What’s great about flying across the country to attend a conference is the quality time I can get with my laptop. I meant to post about this great initiative for more than a month now, but I couldn’t find enough quiet time to write it. My apologies. Back in April, Nicole Sweeney Etter from Marquette […]