A picture is worth a thousand words. But, what about an infographic? Rumor has they might be worth millions of dollars – which is probably why they have multiplied like crazy for the past few months. A good one can get you featured on Mashable, the Holy Grail of online PR. It can result in […]
Archive for the ‘Marketing Strategy’ Category
Brock University embraces critics FTW in its latest recruitment video
There’s been a taunt shared among students, friends and foes about Brock University, a 17,000-student university based in St Catharines (ON), Canada since the 80’s. It’s a saying that most Brock students (prospective, current or past) have heard at some point in time. Not a really cool way to talk about the institution, but definitely […]
A viewbook to watch on your screen: St John’s College virtual tour
Doug Plummer, the videographer who worked on St John’s College virtual tour, pitched me via email a few weeks ago about this latest project of his. You probably don’t know it, but I do get pitched a lot via email. In this case, Doug’s note was personal enough to pique my curiosity, so I checked […]
Lessons learned from Texas A&M University Social Media Scavenger Hunt
A couple of weeks ago, Texas A&M University ran an integrated (mashed up?) social media campaign on campus using not 1, not 2, not 3, but 4 of the most popular social media platforms, namely Facebook, YouTube, Twitter and Foursquare. When I watched the YouTube video announcing the campaign (on Patrick Powers’ blog), I was […]
1-1-1 Express Book Review: Clout, the Art and Science of Influential Web Content by Colleen Jones
The plan for my next 1-1-1 Express Book Review was to review Kristina Halvorson’s “Content Strategy for the Web,” but Tim Nekritz did such a good job in his review that I’ll just skip it and go straight to the next book on my list: Clout by Colleen Jones. I first heard about this book […]
Content Strategy in Higher Ed: How a Web Content Audit helped Ithaca College
With Kristina Halvorson’s Master Class coming up soon (in just 8 little days ;-), I’ve been looking for interesting examples of content strategy at work in higher education. After the UB School of Medicine featured last week, let’s look this week at how web content strategy helped Ithaca College rethink and revamp its Financial Aid […]
Let’s find out about the State of the Mobile Web in #highered
There has been a lot of chatter about the mobile web in higher education for the past week after the Chronicle published “As the Web Goes Mobile, Colleges Fail to Keep Up,” an article written by Josh Keller. According to the title of Keller’s article, the state of the Mobile Web in higher ed ain’t […]
Should admissions offices rely more on faculty, less on current students to win prospective students over?
Since I started to write on this blog (almost 6 years ago – in February 2005), online efforts for admissions have focused on relying on current students (or young graduates hired as admissions counselors) to reach prospective students. High-school seniors (like most folks) were known to trust friends or people they could identify with, aka […]
Content Strategy in Higher Ed: How Page Tables helped the UB School of Medicine and Biomedical Sciences
With Kristina Halvorson’s Master Class coming up soon, I’ve been looking for interesting examples of content strategy at work in higher education. When I saw that the University at Buffalo was looking for a Content Strategist, I had to learn more about their plans and initiatives. According to David Anderson, Director of Strategic Digital Communications […]
1-1-1 Express Book Review: “the facebook marketing book” by Dan and Alison Zarrella
It’s been awhile since my last 1-1-1 Express Book Review (see what it is in this post). Not that I stopped reading books all together, but something else always came in the way of writing these reviews. Anyway, I’m back at it. O’Reilly’s PR person sent me a pitch about the facebook marketing book by […]
Top 3 ways for #highered to do more with Web Analytics in 2011
It’s been almost 6 months since I launched the first higher ed web analytics benchmarking survey. Since August 2010, 80 to 100 higher ed professionals have taken the time to report their web data on 12 metrics. Shelby Thayer from Penn State University and I identified this set as interesting metrics to watch across the […]
Shouldn’t your next higher ed web project be a Content Redesign?
I believe it should. What do I mean by a “Content Redesign?” Something quite simple and complex at the same time. Every 3 to 4 years, most universities and colleges (well, at least those with some budgets left) embark in major web redesign projects. After many discussions and meetings, your web committee finally gives the […]
The State of Print and Electronic Publications in Higher Ed – 2010 Survey Results
A total of 262 professionals (vs 198 in 2009 and 218 in 2007) working in universities and colleges completed this online survey about the state of print and electronic publications in higher education from October 7 to 22, 2010. The survey was completed by people working in marketing/communications (72%), web (9.5%) and other offices. Here […]
Let’s find out more about social media and fundraising in higher education!
Social media might have become the name of the game when it comes to student recruitment and alumni relations, but what about fundraising? According to the CASE survey conducted by mStoner and Slover Linett Strategies in June 2010, only 31% of the respondents consider that raising private funds is one of the goals of their […]
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