Since the first edition of my survey about the State of the Mobile Web in higher education last year, more research about the topic has been conducted by vendors (Inigral & Stamats), organizations (Educause) and the Mobile evangelist in our industry, Dave Olsen. As you probably know if you are a regular reader of this […]
Archive for the ‘Marketing Strategy’ Category
75% of College Students won’t scan your #highered QR codes
According to the study conducted by Archrival on 24 US campuses (n=500 with a +/-4.25% margin of error), three quarters of current students won’t probably bother scanning your QR codes (thanks to 2code for the tip). While the majority knows what QR codes are, only 21% managed to scan the one used for this research. […]
Get your #highered print magazine its iPad app for the holidays
If iPads are on the holiday gift lists of many, the tablet itself is definitely the mind of more and more print magazine editors in higher education. After online versions, social media channels and mobile versions, iPad applications (or should I say solutions) have become the next thing to get for people in charge of […]
Nazareth College goes mobile for prospective students
In our industry mobile is the new black, right? More seriously, as you know, it is the future of web browsing – and thus, it would be plain stupid to ignore it. So, if you don’t have a mobile solution yet, chances are you are currently working on it or planning it. According to the […]
A new #highered skin job (not a redesign) for UF homepage
Did you get a chance to check out UF new homepage yet (scroll down for the screenshots)? It launched at the beginning of this week as announced in the news story published last week by the university. According to the story, this isn’t a web redesign per se as the project only covered the visual […]
Working on an institutional content strategy in #highered: Answers from Mike Powers (IUP)
In higher ed, content strategy is starting to get some serious attention at conferences, on blogs or Twitter. While theoretical advice abounds, it’s still tough to find higher ed professionals or executives who have been given the latitude to work on a comprehensive content strategy at the institutional level. Tough, but not impossible.
Learning Web Analytics for #highered: Course Reviews
I’ve done a fair amount of talking (and writing) about web analytics in higher ed since I first decided to start the higher ed analytics revolution last year. And, it’s fair to say that the bar of web analytics in universities and colleges has been raised with the contributions of several great higher ed professionals […]
Extreme makeover for your #highered online course catalog: How to turn THE catalog into an influential publication
Yesterday I got a peek at what Colleen Jones, author of “Clout: the Art and Science of Influential Web Content,” will talk about in her master class next week – on Oct 5, 2011 – on Influential Web Content Strategy for Higher Ed and this got me thinking about ways to make the dreaded online […]
Students Tweeting for The University of Minnesota President #highered
This week the University of Minnesota is inaugurating its new president: Eric Kaler and has decided to make this inauguration more… social. All week long, 16 social media students ambassadors will run his Twitter offical account, @PrezKaler. Watch this short video to see what some of these students planned to do with the President’s Twitter […]
3 tips to create better #highered content by Colleen Jones, author of Clout: The Art and Science of Influential Web Content
Have you heard about Colleen Jones yet? Hopefully you have as she might have the key to web, mobile and social media content woes in higher ed. Colleen Jones wrote the best book I’ve read so far this year: “Clout, The Art and Science of Influential Web Content.” I read and reviewed her book back […]
Why #highered is NOT there yet with social media marketing
Last week Kyle James reminded us that the Center for Marketing Research at the University of Massachussets Dartmouth had just published the results of its latest study on social media use in higher ed. With 456 interviews performed from November 2010 to May 2011 among a representative sample of 4-year institutions in the US, the […]
The 2011 State of Web and Social Media Analytics in #highered [Infographic]
Exactly 3 months ago I launched the 2nd survey on the State of Web and Social Media Analytics in Higher Education. The idea behind this survey was to take the pulse of the online analytics practice in universities and colleges. More than 350 professionals completed this survey in May. And, today, I’m happy to share […]
Almost live from #hewebroc: Developing a Progressive Mobile Strategy
I don’t know about you, but I miss live blogging during conference season. Tweets are great, don’t get me wrong, but let’s say they are not always optimal to get the gist of a conference presentation you can’t attend (that is unless somebody Storify those tweets). Last month, Rob Engelsman won one of the Higher […]
Analytics: The Holy Grail of Social Media in #highered?
My latest University Business column is now available in the June issue as well as online: “Analytics: The Holy Grail of Social Media? A year of growth for measuring social media activity” In this column, I take a look at how some institutions use web analytics to inform their website redesign projects and share 3 […]
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