Archive for the ‘Marketing Strategy’ Category

Want to improve your web writing for #highered in 2013? Resolution #1: Watch your readability level [VIDEO]

It’s never too late (or too early) to become a better higher ed social media or web writer. That’s why I asked Higher Ed Experts Writing Prof, Mike Powers, who is also director of electronic communications at Indiana University of Pennsylvania, to share 5 very practical tips to help you get closer to web writing […]

Top #highered Holiday Cards â€“ 2012 Edition

Looking for the 2018 selection? Check it out! I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection) Last week, I asked the readers of my weekly newsletter (not a subscriber yet?) if they could send my […]

The ultimate social endorsement platform for #highered programs?

Universities and colleges have always relied on alums and current students to show prospective students the value of the education to be received. As a result, alums and current students are often invited to help their alma mater by talking to prospective students at special events, profiled on the institutional website or in admissions publications, […]

1-1-1 Book Review: Content Everywhere by Sara Wachter-Boettcher

Looking for a good and inspiring read for the holidays to kick start 2013 before it even starts? I’ve got the perfect book for you, my higher ed friend: Content Everywhere by Sara Wachter-Boettcher. I’ve had the pleasure to work with Sara last June for the Higher Ed Responsive Web Design Summit. She talked about […]

Take part in the 1st #highered web analytics conference: Submit a proposal by Nov 30!

Calling all higher ed web analytics friends to the rescue Do you log in your Google Analytics account more than once in a blue moon? Do you have a few GA goals set up in the said account? Do you smile (or cry, sing or even jump) when you hear “KPIs,” “advanced segments” or […]

Digital advertising in #highered: Strategy, tactics and results at UW-Waukesha

While I was doing research for my latest UB column about digital advertising in higher education, I interviewed some great higher ed pros who have used digital advertising to promote their institution or programs. After publishing Rachel Reuben’s and Nancy Prater’s interviews, I’m sharing today the last interview of this short series. Liz Gross, Director […]

Digital advertising in #highered: Strategy, tactics and results at Ball State’s online branch

While I was doing research for my latest UB column about digital advertising in higher education, I interviewed some great higher ed pros who have used digital advertising to promote their institution or programs. After publishing Rachel Reuben’s interview, I’m sharing today the interview done with Nancy Prater, Director of Marketing and Communications at Ball […]

Digital advertising in #highered: Strategy, tactics and results at Ithaca College

While I was doing research for my latest UB column about digital advertising in higher education, I interviewed a few great professionals working in institutions. As usual, only a fraction of what was mentioned in these interviews ended up in the final article. Yet, everything was really interesting (I only get 1400 words for each […]

The New #highered Digital Advertising Order: Does it make sense to pay to play on Facebook?

My latest University Business column is now available in the November issue as well as online: “The New Digital Advertising Order: Using online advertising to reach target audiences” This column is a primer about the new trends at work in digital advertising, a primer that can help you explain this new digital order to decision […]

Meet Web Analytics Pros in #highered: Colleen Clark, Web Marketing Analyst at Ithaca College, NY

Ithaca College belongs to the small yet growing minority of higher ed institutions that have decided to put their money where it counts the most. They have hired people to unlock insights from analytics to make sure their decisions are based on data and not on guesses, hunches or opinions. As I explained in my […]

2 more reasons why the responsive web design approach makes sense for #highered [STUDY]

If you are somehow a regular reader of this blog (collegewebeditor.com in case you’re reading this in your RSS Reader or on another aggregator ;0), you know that I’ve become a strong proponent of the responsive web design approach for higher education over the past year. I know, I know: if I’m such a strong […]

The end of online writing in #highered?

My latest University Business column is now available in the September issue as well as online: “The End of Online Writing?” In this column, I present some of the disruptive digital trends currently at play: The rise of the attention economy Mobile first and foremost Multiple connected devices The visual Web Over the past 3 […]

Meet Web Analytics Pros in #highered: Joshua Dodson, Web SEO Analyst at Eastern Kentucky University

If you have any interest in Web Analytics for higher education and haven’t heard about Joshua Dodson yet, you’re probably not a regular reader of this blog ;-) A Google Analytics Certified Professional, Joshua has been teaching our 4-week online course on Web Analytics for higher ed for the past year and, let’s say his […]

Beloit’s Mindset List: What #highered pros (& cons) always wanted to know about it

If you work in higher education, you are bound to have an opinion about the Beloit Mindset List that goes out every year in August (usually after another favorite list in our industry: the US News Report College Rankings). The Beloit Mindset List is as evergreen as it gets – whether your find it interesting […]

Take a #highered SOOC: Learn more, earn a certificate and move up!

I’m sure you’ve heard about MOOCs over the past 2 months. MOOCs are the latest and hottest things in the world of higher education. And, there hasn’t been a single day this summer without an article, a post or a tweet about the Massive Open Online Courses offered by Coursera, EDx, Udacity or others. I […]

9 slidedecks + 1 video from the #eduweb12 conference in Boston #highered

I attended the eduWeb conference earlier this week in Boston. I got a chance to meet many of you, talk to new folks and exchange great ideas. While I was able to take away a lot, I also had to keep up with work which prevented me from attending some of the sessions that were […]