It looks like The University of South Carolina Aiken has given the keys to some of its current students to produce a very good series of YouTube videos. I don’t plan to attend college soon, but I got hooked watching the first 4 episodes of “CSI at USC Aiken” – aka College Scene Investigation – […]
Archive for the ‘Higher Ed TV’ Category
Higher Ed TV: Yale’s “Senior Gift in a Box” – Fundraising YouTube-style
Dori Sonntag, who just started to blog at Inspired Annual Giving, found this pearl. The video is 2 minutes and 37 seconds and was produced by Yale students (Prep-Hop Productions) to promote their senior gift giving drive earlier this year. It’s actually a parody of a Saturday Night Life TV segment that got a lot […]
Higher Ed TV: Great and funny YouTube video to promote BlackBoard Conference to SecondLife aficionados
I usually don’t cover vendor-related news, but BlackBoard has really done a nice job using YouTube to promote an upcoming conference to a specific audience while surfing on a very popular phenomenon, i.e. the growing popularity of Second Life in academic technology circles. I came across this video titled “Adventures in First Life Redux” on […]
Higher Ed TV: Can Mozart’s poetry be music to prospective students and their parents’ ears?
Dennis Miller from Mansfield University has done a lot of great work creating and producing engaging podcasts to promote his institution to prospective students, their parents and the world. Lately, Dennis has been working on a new project, with video this time. In a recent post on his blog, “YouTube, Wrong Channel?”, Dennis was second-guessing […]
Higher Ed TV: “We are Virginia Tech” and “What does it mean to be a Hokie” from Bryce Carter, VT student and blogger
For “Hokie Hope,” an alumni-led declaration of a national “Orange and Maroon Effect” day, I added a few touch of maroon to this blog’s emblematic orange (removed after April 20). As regular readers know, I started to review higher ed YouTube videos a few months ago. Before the Virginia Tech Tragedy, the university had started […]
Higher Ed TV: UNL’s RealNebraska (Part 2), from online videos to the TODAY show
Don’t worry, I don’t plan to run a five-part series on RealNebraska, the video show produced by the admission office of the University of Nebraska at Lincoln. But, I HAD to tell you about this. David Burge, the host of the show and the associate director for admissions at UNL, posted a comment to my […]
Higher Ed TV: “RealNebraska” from UNL, an entertaining way to communicate with prospective students
In November 2005, I wrote about this great show produced by the admission office of the University of Nebraska in Lincoln. At that time, the episodes had just been made available as video podcasts a few weeks after the launch of the the video Ipod: It didn’t take too long to the University of Nebraska-Lincoln […]
Higher Ed TV: Francis Ford Coppola on Hofstra University
Did you know that Francis Ford Coppola graduated from Hofstra University, the largest private university on Long Island, New York? I didn’t. And, I had never studied this institution’s marketing initiatives before I discovered this interview of Francis Ford Coppola on YouTube – as any prospective students or parents (well, anybody actually, but you get […]
Higher Ed TV: “The Making of Piece of Mind” from Vancouver Film School, a piece of viral-marketing art
What can you do when a video about one of your students’ academic work goes viral and gets viewed more than 500,000 times on YouTube? Easy. Just follow Vancouver Film School‘s lead. Get the student in front of a camera and do an interview to address the most frequently posted comments by YouTubers (not all […]
Higher Ed TV: “The Machine is Us/ing Us” – a lesson in viral video
I wrote about Professor Wesch’s video Sunday night. Today, a week after it’s been posted on YouTube, the video has been viewed more than 120,000 times (vs. 8,000 Sunday night). This morning, Inside Higher Ed has the story behind this instant success in “A Lesson in Viral Video,” an article by Elia Powers published this […]
Higher Ed TV: “The Machine is Us/ing Us” from KSU Professor Michael Wesch, a brilliant Web 2.0 primer
In 4 days (including a weekend), this video created and uploaded by Kansas State University Professor Michael Wesch was viewed more than 8,000 times. And, it’s probably just the beginning. While it doesn’t directly promote KSU or its digital ethnography working group (although the latter is included in the video credits), I’m pretty sure it’s […]
Higher Ed TV: Insider’s View series from Huntington University
Current students’ testimonials are priceless for prospective students because they offer peers’ opinions about a given institution. That’s why more and more high school seniors (and their parents) check out student blogs about college life. Huntington University, a Christian college based in Indiana, offers a series of short videos titled “Insider’s View” on its YouTube […]
Higher Ed TV: One-Question Interview to promote experts at Duke University
How can you convey academic expertise in a 2-minute online video? Stick to this one-question interview format used by Duke University’s Office of News & Communication. In this video available on YouTube and titled “Duke University Professor Explains Why So Many Lemur Species,” Anne Yoder, the director of Duke Lemur Center, answers a question pertaining […]
Higher Ed TV: “The Undergraduate,” University of Florida’s video shown to prospective students during campus tours
I saw this video at the CASE conference back in September. It was part of the keynote presentation by Joe Hice, UF Associate Vice President for Marketing & Public Relations. At that time, I really thought it was a very good candidate for a viral video campaign and mentioned it to Joe: it’s funny, smart […]
Got good videos about your higher ed institution on YouTube? Let’s promote them on Higher Ed TV!
This is probably one of my crazy Tuesday ideas, but let’s see… This morning, I came across (via Will Richardson) TV Jersey, an initiative by a “group of writers, photographers, graphic artists and editors at The Star-Ledger in Newark.” Their mission? To bodly go where no New Jerseyans has gone before… “New Jersey needs a […]
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