Archive for the ‘Higher Ed TV’ Category

Reason #1 to improve your online videos: 62% of internet users watch videos online

Lately, the higher ed community has been taken by the Twitter storm. I’ve heard and read a lot about the importance to add Twitter to the communication mix with students, alums and other target audiences. While I’m a big fan and a daily user of Twitter (you can follow me @karinejoly), I’m still not sold […]

Higher Ed TV: 2 minutes and 21 seconds to justify the cost of an Ivy League education by Dartmouth

In higher education, we don’t like to talk about money, especially about how much students have to pay to get an education. Until recently some institutions didn’t even want to display a clear price tag on their offerings (to avoid sticker shock?), and made prospective students and their parents chase the information about costs on […]

Promote your university’s YouTube channel to potential subscribers in 2 easy steps

I have no clue when this new feature was implemented by YouTube, but it’s now possible to embed a YouTube channel on any web page, but just grabbing a piece of code (as you would with any YouTube videos or playlists). Here’s a quick visual demo of the 2 steps using Duke University’s YouTube channel […]

Higher Ed TV: Roanoke College plays the viral game to find a new mascot and reach high school students

Don’t know if you got a chance to read “Getting Consumers to Spend $150,000 With a Viral Effort,” this article published Monday in Advertising Age, but I’m pretty sure we would all love to have our institution featured in such a positive way in any media outlet (minus the price tag in the headline, maybe, […]

Wesleyan’s “Securing The Future” website, a new type of crisis communication website?

I’m currently working on my next column for University Business to be published in February 2009. This article will present 10 very practical tips to do more (or as well) with less (budget, people, time, etc), which explains why my main focus lately has been on the economic downturn and its consequences for higher education. […]

Higher Ed TV: The University of Florida launches today its new “Remember When” TV and YouTube campaign

I wrote about UF previous campaigns and videos in the past. So, when Joe Hice, AVP for Public Relations and Marketing at the University of Florida, emailed me about their new Gator Nation ad campaign earlier this week, it didn’t take me long to check it out. The TV spot (that I can’t show you […]

Higher Ed TV: “Website Audit” Edition by Nick DeNardis from EduCheckup

If you’ve read my last UB column — “It’s the Community, Stupid!” — you know my take on how to develop thriving online communities and how important it is to empower what I called “super users,” your most engaged community members. Here’s a real-life example of what this type of members can do for your […]

Higher Ed TV: Blue has no clue where the 2 missing Butler mascot costumes are

No, it’s not another episode of the famous kid show Blue’s Clues, but it could be. Butler Blue 2 is the official and furry mascot of Butler University (as all you sports fans probably know) According to Blue’s blog (yeah, I know, dog blogs aren’t that common, but this puppy even got a greater-than-life statue […]

RISD has the president we have all been dreaming of

The inauguration of John Maeda the 16th president of Rhode Island School of Design (RISD) will take place this Friday. Why do I think he is the kind of presidents we have all been dreaming of? First, just look at his inauguration online guest book, created for the campus community to add their thoughts, best […]

How to get a branded YouTube channel for your institution in just a few easy steps

Up until today, the best way to get a branded university YouTube channel was still a mystery for many (including yours truly). Since a few months several institutions (Duke University, UC Berkeley, Vanderbilt, among others) have rolled out branded YouTube channel without the ads displayed on the regular YouTube accounts. However, there were no clear […]

Don’t upload your higher ed video to YouTube (or other video-sharing websites) before doing these 5 simple things

Yesterday morning, I spent a couple of hours reviewing the 3 nominated websites for the eduStyle Awards in the “Best Use of Video” category: Boston University, NJIT and University of Notre Dame. I watched all the videos accessible from the 3 websites and even checked out the YouTube channels of these 3 institutions. After spending […]

Higher Ed TV: Caps and Gowns 101 by UCLA Newsroom

Commencement season is upon (or behind) us, and this Youtube video produced by UCLA Newsroom is very timely. I got the tip in an email sent by Seth Odell from UCLA Newsroom starting with “Hello higher ed friends” (Geez, and I thought I was special — Next time, how about just “Hi” or “Hello,” so […]

Higher Ed TV: LonelyGirl15 meets Real Nebraska’s David Burge with “That Bauer Girl” from the CT Bauer College of Business

It looks like higher ed Youtube videos are really starting to become a genre. This new video series I’m posting about today really reminds me of Real Nebraska – presented by David Burge – with a twist. Here, the host isn’t a bald funny guy (no offense, David), but Veronica, a student whose long brown […]

Higher Ed TV: How to promote your faculty’s scholarship – and sense of humor – to the YouTube crowd in 1 minute and 51 seconds

I’m currently wrapping up the presentation about the state of higher education (audio and video) podcasting in the US I’ve been invited to give at the Podcasting for Education Conference to be held next week at The University of Warwick in the UK (and no, I’m not the lucky gal you think I am as […]

Higher Ed TV: Find out more about YouTube plans for higher education with this 50-minute video… available on YouTube

A month ago in a blog post titled “More Colleges Show Interest in Hooking Up With YouTube,” Chronicle Senior Writer Jeffrey Young wondered why it was so difficult for higher ed professionals to get their answers to their questions about YouTube’s higher ed channels on the Campus Wired blog Since we wrote about professors on […]