Archive for the ‘Higher Education Marketing’ Category

How to learn critical skills to make a difference in your #highered job?

Why ask? Because, it’s the top reason why the most engaged higher ed web and marketing professionals have become de-facto life-long learners. Earlier this month, I sent a survey on professional training to 785 Higher Ed Experts active members, the top 25% most engaged members when it comes to professional development. The survey was conducted […]

Student Voice: It’s all about (public) relations by Gillian Richard

The little story behind this guest blog post Gillian Richard is a student at The University of Alabama and a member of their PRSSA chapter. She is also a member of Platform Magazine, an online, student-run publication at UA. Last but not least, she is incredibly patient and has fantastic professional communication skills. Gillian pitched […]

Email marketing for #highered: 3 issues to keep in mind

In higher ed, we like to think that we’re special, that what applies to other industries doesn’t work for us. Sometimes it’s the case. Sometimes it isn’t. Higher ed has always had a love-hate relationship with email marketing. We use and abuse it without always understanding its core strengths, limits and associated risks. Greg Rubenstein, […]

Meet the #hewebFL Conference Keynote: Daniel Ryan, ex-Director of Front-end Development at Obama for America 2012

Helping you learn and grow in your higher ed career â€“ no matter how you do it. As I mentioned a month ago just before the High Ed Web New England conference, Higher Ed Experts has chosen to support the 5 regional conferences this year and help them bring great keynote speakers. Whether or not […]

The 2013 State of Mobile & Responsive Web in #highered [FULL REPORT]

How higher ed is doing with the mobile & responsive web? This is the question that the 3rd edition of the State of the Mobile and Responsive Web in Higher Ed survey report answers in a 12-page document – including results and charts. This open and independent research work is supported by Higher Ed Experts […]

Responsive web design has become the top mobile solution for #highered [SURVEY]

The State of the Mobile & Responsive Web in Higher Ed Survey As I explained in my post about mobile and web traffic increasing shares on university and college websites last week, the analysis of the survey results on the 2013 State of Web and Responsive Web in Higher Ed is now completed. The 12-page […]

Mobile and tablet web traffic shares on the rise in #highered [REPORT]

The State of the Mobile & Responsive Web in Higher Ed Survey I’ve finally analyzed the results of the 2013 State of Web and Responsive Web in Higher Ed Survey. The 3rd edition of this yearly survey was completed from January 8, 2013 to February 15, 2013 by 174 professionals working mainly in the marketing, […]

Beyond the boring #highered ad banner: Augmented reality done right by Simpson College

Augmented Reality is catching… finally! Augmented Reality isn’t a new concept – even when it comes to higher ed marketing. I still remember when Brad J. Ward mentioned an Australian institution that used AR in its application… about 3 years ago. Augmented reality is not new, but I bet it’s going to go mainstream pretty […]

Meet @HighEdWebNE Keynote: Sarah Horton, Web Strategy Project Lead on the Harvard Web Publishing Initiative

Helping you learn and grow in your higher ed career – no matter how you do it. That’s Higher Ed Experts’ motto! That’s why I spent my time chasing the latest trends, doing research, developing online programs (events, courses) as well as teaching. That’s also the reason why I’ve chosen to invest the main part […]

5 #highered academic program pages that work

As I explained in a previous post, I truly believe academic program web pages matter more than ever and should be designed as the product pages they are for our industry. The importance of these web pages has been widely recognized when it comes to adult and online students, but academic program pages are also […]

Not Your Regular #highered Annual Report: Michigan State Goes Real-Time and Social

Do you remember your school’s last annual report? Unless you spent countless hours working on it for several months, chances are you didn’t read or even open it. The annual report (or the President’s report depending on how it’s called at your institution) is a very important staple of the advancement toolkit in higher education. […]

1-1-1 Book Review: Social Works edited by Michael Stoner

Can “Social Works” work for teaching social media marketing too? I’ve been teaching online courses about social media marketing campaigns for the past 2 years. I designed and authored the capstone graduate course on social media marketing campaigns for Southern New Hampshire University MBA in social media in 2011. After teaching a few sessions for […]

Why your academic program web pages matter more than ever in #highered

Beyond the Homepage If you take care of websites in higher education, you’ve noticed we’ve had an unhealthy fascination for the past few years with website homepages (and their sliders or banners ;-), content management systems, a myriad of social media channels, mobile websites and more recently the wonderful world of responsive design. No surprise […]

Last chance to get better benchmarking data on the 2013 State of the Mobile/Responsive Web in #highered

Short version: Help #highered, Take this short survey today Everybody wants to know how big mobile has become for higher ed, but there is no data available. And, YOU can help us find out by answering a few questions today. I need at least 60 more replies to my research survey to be able to […]

8 new interesting #highered voices to celebrate 8 years of collegewebeditor.com

It’s been three years since I last highlighted the anniversary of this blog. Even after 8 years of blogging covering higher education, I’m still amazed at how vibrant and resourceful our community can be. When I wrote my first post on February 12, 2005, I didn’t imagine this blog will bring so much to my […]

Want to present this summer in Boston? Submit your #highered proposal for eduWeb13 by Friday

You have exactly 5 days to come up with a great topic for a session at eduWeb 2013. The conference will take place in Boston from July 29-31, 2013, but the call for proposals will close this Friday. This year again I’m chairing the Marketing Conference Track, and I’m looking for sessions from executives and […]