Last month I announced the introduction of 5 scholarships supported by Higher Ed Experts to help members of the higher ed web community attend 2 different High Ed Web Regional Conferences this summer: HEWeb Rochester and HEWeb Arkansas. This was tough to choose and I really want to thank all the people who took the […]
Archive for the ‘Higher Ed Experts’ Category
What can social media analytics do for #highered?
Measuring the return on investment (ROI) of social media initiatives isn’t easy – definitely far more difficult than using Facebook, Twitter and the likes. However, while 68% of the respondents to the second CASE survey on social media practices in higher education think measuring the ROI of their social media initiatives is tough, it’s not […]
Social Media Success Tip #2: Learn how to write headlines
If you can’t write well for the Web today, your writing won’t probably be read. Your title might get a look from friends of friends and your introductory paragraph a quick scan from your biggest fans, but the remaining 100, 500 or 1,000 words you lovingly typed on your keyboard will be ignored for a […]
The State of Mobile Web in #highered Survey Report
In February 2011 I ran my first survey about the State of Mobile Web in Higher Ed to provide the community with some insights on the new challenge that the mobile web has become. The survey was a real success as a total of 230 professionals working mainly in the marketing, communication and web offices […]
Web Redesign Wisdom for #highered: 3 tips from Nick DeNardis (EDUCheckup & Wayne State University)
Nick DeNardis’ middle name should be Redesigning. Whether he works on redesigns with his team at Wayne State University or reviews a higher ed website for his video blog EDUcheckup, Nick is a true web redesign giant in higher education, or a web rock star if you prefer (on the top of being a nice […]
Web Redesign Wisdom for #highered: 3 tips from Matt Herzberger (FIU)
A website redesign is one of the toughest web projects you will ever tackle in higher education: everbody wants to be on the homepage, nobody wants to write the content and it’s just a lot of work. Matt Herzberger has survived many web redesigns including the major project he and his team at Florida International […]
A 1-month no-committee web redesign for Juniata College Homepage #highered
Spring is the season of homepage redesign in higher ed! After my post about the University of Bath earlier this week, I’d like to highlight today the homepage redesign done at Juniata College (If you’re wondering why I keep writing about Juniata College, wonder no more. They keep pitching me via email their latest projects. […]
Why WordPress can be the right CMS for #highered websites
In higher education, the CMS question is a million-dollar one. Well, maybe not literally, although choosing the wrong Web content management system can result in costs and ineffencies worth millions of dollars. A CMS that isn’t used by content contributors across campus doesn’t do any good to an insitution, which explains why ease-of-use is often […]
Content Strategy in Higher Ed: How Page Tables helped the UB School of Medicine and Biomedical Sciences
With Kristina Halvorson’s Master Class coming up soon, I’ve been looking for interesting examples of content strategy at work in higher education. When I saw that the University at Buffalo was looking for a Content Strategist, I had to learn more about their plans and initiatives. According to David Anderson, Director of Strategic Digital Communications […]
2 tips for professional #highered video by Mike Richwalsky from JCU
Video is a lot of work. As Susan Evans, director of Creative Services at William & Mary College, noted in a blog post earlier this week, great video isn’t as easy to produce as it looks. Susan has even decided to wait to get a videographer on her team before doing another video. [CORRECTION: looks […]
2 tips for professional campus photos by Judson Copeland from Oklahoma Christian University
A photo is worth 1,000 words. I know it, you know it. Even the “girls under the tree” shots that are so often used on college homepages are definitely better than what would be a text-based generic description of your campus. Yet, when you go beyond the website main pages or the cover of print […]
3 tips for professional live streaming in #highered by Seth Odell (UCLA and Higher Ed Live)
Video and the Web? It’s a match made in heaven. That’s why YouTube has been so successful and why every organization dreams to create a viral video – even if there is no real recipe to achieve virality. So, what better way to engage your web visitors? Live video (often called live streaming)! As you […]
Who wants FREE professional development for the holidays?
I know, I used one of those catchy headlines to get your attention, but it looks like it worked, didn’t it? Anyway, between the egg nog, cookies and chocolates, I think the holiday season is the perfect time to regroup and slow down a bit to reflect on what you accomplished over the past year […]
Higher Ed Experts Webinars: Email Newsletters, Photo, Video, Live Streaming, Web Content Strategy, WordPress and Redesign
Now that I’m almost done with conference season (4 down -EduComm, eduWeb, High Ed Web & SIM Tech- and 1 to go – CASE conference for publication professionals), it’s time to share the program I designed with my faculty team from Higher Ed Experts for folks working in institutions. As I explained last week at […]
“Don’t Make Me Tweet at #heweb10” Video: 7 tips to avoid #heweb09 keynote FAIL
I mentioned earlier this morning in the Higher Ed Experts newsletter that I had been working with a few folks from the higher ed web community on a video project to welcome and support Steve Krug, today’s keynote speaker at the High Ed Web Conference currently taking place in Cincinnati, OH. If you are not […]
10 sessions (and some) you should attend at #heweb10 from Oct 10-13 in Cincinnati
One of the biggest events of the year for higher ed web professionals is just 6 days away. Can you believe it? The High Ed Web Conference will open this Sunday in Cincinnati, OH and this year, I’ll be there to enjoy the great sessions, the conversations and the rest. It’s been 3 years since […]
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