Archive for the ‘Good Tips’ Category

Could Twitter be used as another communication channel in case of campus emergencies?

April 17th, 2007 Karine Joly 5 Comments

In the wake of the Virginia Tech Tragedy, many questions about crisis communication have been raised in campuses across the country and the world. Today, on u-webd listserv, a few Web professionals discussed possible text-messaging solutions. One of them (I didn’t get a chance to ask him if I could share his name) announced to […]

How to monitor YouTube videos about your institution with your favorite RSS reader

February 20th, 2007 Karine Joly 4 Comments

I’ve been writing for a while about the need to monitor YouTube as part of a good crisis communication plan. If a problematic video about your campus, students, faculty members, etc. finds its way to the popular video sharing website, you should make sure you’re not the last one to hear about it (especially if […]

Special UB column on how to survive a website redesign: 5 tips from Andrea Arbogast, Web Manager at Humboldt State University

December 13th, 2006 Karine Joly No Comments

Last September, I conducted several email interviews to prepare my column on how to survive a website redesign for the December 2006 issue of University Business: “10 Tips to a Successful Website Redesign.” Andrea Arbogast, Web Manager at Humboldt State University shared these 5 tips at this time. Clearly define the purpose of the redesign, […]

Special UB column on how to survive a website redesign: 5 tips from Ben Riseling, Web Operations Manager at Duke University

December 10th, 2006 Karine Joly No Comments

Last September, I conducted several email interviews to prepare my column on how to survive a website redesign for the December 2006 issue of University Business: “10 Tips to a Successful Website Redesign.” Ben Riseling, Web Operations Manager at Duke University‘s Office of News and Communications shared these 5 tips at this time. Discovery process […]

Special UB column on how to survive a website redesign: 5 tips from Lisa Cameron-Norfleet, Program Manager Developer Relations at Cornell University

December 7th, 2006 Karine Joly No Comments

Last September, I conducted several email interviews to prepare my column on how to survive a website redesign for the December 2006 issue of University Business: “10 Tips to a Successful Website Redesign.” Lisa Cameron-Norfleet, Program Manager Developer Relations at Cornell University shared these 5 tips at this time. Establish your boundaries (scope) clearly and […]

Special UB column on how to survive a website redesign: 5 tips from Michael L. Dame, Director of Web Communications at Virginia Tech

December 6th, 2006 Karine Joly No Comments

Last September, I conducted several email interviews to prepare my column on how to survive a website redesign for the December 2006 issue of University Business: “10 Tips to a Successful Website Redesign.” Michael L. Dame, Director of Web Communications at Virginia Tech shared these 5 tips at this time. Know your audience. Before we […]

Top 15 Features to Recruit Prospective Students with Your College Website

October 26th, 2006 Karine Joly 2 Comments

As I announced in the previous post, Noel-Levitz has just released its latest report about the E-Expectations of the High School Class of 2007. Not only is this report full of interesting data on how high school students use the Web and other new technologies, but it also provides you with a very handy to-do […]

Live from HighEdWebDev06: How to Shoot, Edit and Publish Your Institution’s Videos on the Web

October 23rd, 2006 Karine Joly 4 Comments

Andy Mrozkowski, Webmaster at Mars Hill College in North Carolina presented this morning a session at HighEdWebDev in Rochester titled “Video Content Using Flash.” Andy’s videos can be watched on his institution’s YouTube page. Webmaster at Mays Business School at Texas A&M University, Matt Herzberger is one of this blog’s readers who answered my call […]

Live from the CASE conference in Philadelphia: 10 steps to You 2.0 or how higher ed marketing/PR pros can get ready for Web 2.0

September 14th, 2006 Karine Joly 4 Comments

I’ll be posting later the presentation about Web 2.0 Joe Hice and I gave this morning at the CASE Conference for Senior Communication and Marketing Professionals currently taking place in Philadelphia. At the end of our talk, we shared a checklist of things marketing and PR professionals can do to get ready for Web 2.0: […]

Almost Live from EduWeb 2006: Research and Tips to Use Mass Emailing Effectively

August 2nd, 2006 Karine Joly No Comments

Back in Ithaca NY, Aba Blankson sent this report about the session she attended yesterday at EduWeb in Baltimore: “HTML Email & Flash Appeals The Basics and Beyond,” a session presented by Andrew Iskowitz. The development track sessions at the conference have been quite informative. The presenters have provided great insight, but I’ve also learned […]

Live from EduWeb 2006 in Baltimore: Top 10 Strategies to Optimize Your University Website for Search Engines

July 31st, 2006 Karine Joly No Comments

Shelly Brown (Southwest Baptist University) was the hostess of the lunch table about “Search Engine Marketing,” today at the EduWeb Conference in Baltimore. Drew Olanoff, Senior Web Developer at Educational Directories Unlimited, is one of the seven very nice people who agreed to share their notes with all of us who couldn’t attend the EduWeb […]

Podcasting 201 and beyond: Check out the Podcast Academy’s Archive

April 30th, 2006 Karine Joly No Comments

A very interesting event took place this weekend at Boston University: The Podcast Academy. If you didn’t know or couldn’t make it, I’ve got good news for you: most of the sessions are already available — for free, but on a kind of sluggish server at the time of this writing — as podcasts or […]

Live from HigherEdBlogCon: How to get your boss, your colleagues or yourself up-to-speed with new media

April 19th, 2006 Karine Joly No Comments

Need a quick way to introduce your boss, his/hers or the board to online new media or as I like to call it PR 2.0? Look no further than Dan Karleen’s 10-minute screencast prepared for HigherEdBlogCon. Dan’s presentaion is actually composed of a screencast, links and the transcripts of 3 interviews with Paul Baker, Erin […]

Live from HigherEdBlogCon: How to create a Google map in 5 easy steps

April 15th, 2006 Karine Joly No Comments

Don’t have a Google map on your institution website yet? What are you waiting for? Ok, don’t feel bad. I haven’t put one on my website yet either. But, things got a bit easier for us thanks to a friendly librarian, Chris Deweese (Lewis & Clark Library System) and his presentation at HigherEdBlogCon. In “Google […]

Podcasting 101: Learn how to podcast from a higher ed podcaster, Dennis Miller

April 15th, 2006 Karine Joly No Comments

Dennis Miller, Mansfield University’s PR director and podcast producer, has just launched a new series on podcast production. In the first episode Miller explains that he decided to start sharing his experience, mistakes and tips to help other higher ed PR and marketing professionals get into podcasting. This 10-minute podcast also sums up the different […]

Live from HigherEdBlogCon: Unchain your work from a single computer with nomadic desktops

April 6th, 2006 Karine Joly No Comments

One of the aspects of Web 2.0 I find the most interesting is the possibility to transfer my computerized life from a single machine to the Web, so it can be accessed from anywhere – at home, at work or on the road. As most of you probably know, there are lots of good new […]