Archive for the ‘Good Tips’ Category

Want to improve your web writing for #highered in 2013? Resolution #3: Use your calendar [VIDEO]

After talking about readibility levels and keywords in the first 2 posts of this series, Higher Ed Experts Writing Prof, Mike Powers, shares the 3rd of his 5 very practical tips to help you get closer to web writing mastery in 2013. Use a calendar Today, with resolution #3 you’ll learn, in this online video […]

Want to improve your web writing for #highered in 2013? Resolution #2: Know your keywords [VIDEO]

After talking about readibility levels in the first post of this series, Higher Ed Experts Writing Prof, Mike Powers, shares the 2nd of his 5 very practical tips to help you get closer to web writing mastery in 2013. Know your keywords Today, resolution #2 focuses on your keywords in this online video (3 minutes […]

Want to improve your web writing for #highered in 2013? Resolution #1: Watch your readability level [VIDEO]

It’s never too late (or too early) to become a better higher ed social media or web writer. That’s why I asked Higher Ed Experts Writing Prof, Mike Powers, who is also director of electronic communications at Indiana University of Pennsylvania, to share 5 very practical tips to help you get closer to web writing […]

The ultimate social endorsement platform for #highered programs?

Universities and colleges have always relied on alums and current students to show prospective students the value of the education to be received. As a result, alums and current students are often invited to help their alma mater by talking to prospective students at special events, profiled on the institutional website or in admissions publications, […]

Register for your #highered Halloween treat: a FREE presentation of #heweb12 best of conference session by @amandaesque

Working with Faculty and the Web 101 Unless you’ve been living under a rock or burried in a pile of work, you’ve probably heard that Amanda Costello (@amandaesque), Web Content Strategist at the University of Minnesota, won this year’s the “best of conference” award at the heweb12 conference in Milwaukee, WI. Amanda gave her talk,”I […]

1-1-1 Book Review: The Information Diet – A Case for Conscious Consumption by Clay A. Johnson

I’ve been on a quest for the past few months, a quest to find my focus back and avoid drowning in the sea of information I have to process to do my job. A few years ago, I made the choice to focus on a very specific niche: web, marketing and communications in higher education […]

K-State University President on why and how he used Twitter to defuse Basketball Coach crisis #highered

March Madness took an unexpected turn last week for K-State University when Basketball Head Coach Martin announced his decision to leave for South Carolina. While the news was announced through a very formal press conference held last Tuesday morning, President Schulz didn’t quite follow the University President PlayBook when it comes to communications around bad […]

1-1-1 Book Review: The Art of The Pitch by Peter Coughter

A few weeks ago I received in the mail a review copy of The Art of The Pitch: Persuasion and Presentation Skills that Win Business by Peter Coughter. Since I’m getting back on the conference circuit this year after taking a year off, I thought reading this book could help me get my inner presenter […]

In Search of the Holy Grail of Social Media Class Assignments #highered

As you might know if you are a regular reader of this blog, I designed and authored the capstone graduate online course of the MBA in Social Media at SNHU (which happens to be the 12th most innovative organizations in the world according to Fast Company, no wonder Seth Odell from Higher Ed Live and […]

Extreme makeover for your #highered online course catalog: How to turn THE catalog into an influential publication

Yesterday I got a peek at what Colleen Jones, author of “Clout: the Art and Science of Influential Web Content,” will talk about in her master class next week – on Oct 5, 2011 – on Influential Web Content Strategy for Higher Ed and this got me thinking about ways to make the dreaded online […]

A 3-month user-centered web redesign at Loyola University Maryland #highered

FACT: Web redesign projects don’t have to mean a hefty budget after 18 months of committee meetings. Last Spring I wrote about Juniata College’s 1-month no-committee redesign and that post got a lot of attention. So, when Amy Filardo, Director of Web Communications at Loyola University Maryland, emailed me, a few weeks ago, about the […]

3 tips to create better #highered content by Colleen Jones, author of Clout: The Art and Science of Influential Web Content

Have you heard about Colleen Jones yet? Hopefully you have as she might have the key to web, mobile and social media content woes in higher ed. Colleen Jones wrote the best book I’ve read so far this year: “Clout, The Art and Science of Influential Web Content.” I read and reviewed her book back […]

Web Accessibility for #highered: Required, Not Optional

My latest University Business column is now available in the September issue as well as online (on the new UB website powered by Drupal!): “Web Accessibility: Required, Not Optional” In this column, I explain why you should focus on web accessibility ASAP. Not just because it’s the right thing to do for your users with […]

Kristina Halvorson on #highered Content Challenges: top 3 things to do for better higher ed web content

Last February Kristina Halvorson, author of Content Strategy for the Web, presented a master class on content strategy for higher education for Higher Ed Experts. After her presentation, she answered a few questions from an audience composed of many universities and colleges. I’ve decided to share a few excerpts of the transcript from this Q&A […]

Kristina Halvorson on #highered Content Challenges: How to convince people to drop the copy-and-paste-from-print mentality

Social Media Success Tip #2: Learn how to write headlines

If you canâ€™t write well for the Web today, your writing wonâ€™t probably be read. Your title might get a look from friends of friends and your introductory paragraph a quick scan from your biggest fans, but the remaining 100, 500 or 1,000 words you lovingly typed on your keyboard will be ignored for a […]