As announced last week by Andrew Careaga on his blog, Higher Ed Marketing, I’ll be leaving my cave and dusting off my laptop next month to present a couple of sessions with Joe Hice, associate vice president of marketing and public relations for the University of Florida, at the CASE Annual Conference for Senior Communications […]
Archive for the ‘Conferences’ Category
EduWeb 2006 Blogging: That’s a Wrap!
7 guest bloggers, 14 posts in just 5 days and a very happy, excited Karine… live from her office. It felt like my good old days of journalism… While some of you might have thought that their RSS readers were going crazy with so much action, I’m sure everybody will find something interesting in the […]
Almost Live from EduWeb 2006: Why Furman University Gets How the Web is About to Rock the Higher Ed Admission World
Natalie DiPasquale, one of our guest bloggers at EduWeb, attended another very, very interesting presentation: “Marketing Your University with Dynamic Print, Immersive Websites and Streaming Media” by Ryan Fisher, Director of Web Development at Furman University. Her report got me all excited when I read and edited it — especially the last line. Another interesting […]
Almost Live from EduWeb 2006: Why and How to Audit Your University Website
Kesha Boyce Williams attended “Auditing for Results,” a presentation given by Jon Mikel-Bailey (Wood Street, Inc.) at EduWeb earlier this week. Kesha sent this report What you should do: Examine your Web site – look at navigation, detail, general design, depth of information, clarity of information. Why you should do it: If you don’t do […]
Almost Live from EduWeb 2006: How Online Student Journals (Blogs) Can be an Effective Recruitment Tool
Patricia Baldridge, Vice President, Marketing & Public Relations, Christopher Davis, Director, Web Communications and Kathleen Kissane, Senior Associate Director of Undergraduate Admissions (Philadelphia University) presented their case study “Online Student Journals as Effective Recruitment Tool” earlier this week at the EduWeb Conference in Baltimore. Nalatie DiPasquale, Online Relations Manager at Ripple Effects Interactive, is one […]
Almost Live from EduWeb 2006: To Blog or Not To Blog in Higher Education
Yesterday at EduWeb in Baltimore, Shane Colvin attended the presentation given by Nina Sossen, another of our guest bloggers and the Web Communications Director at the University of Massachusetts Amherst: “To Blog or Not to blog.” Nina Sossen began her presentation by describing what a blog is and how it came about. What, when and […]
Almost Live from EduWeb 2006: Research and Tips to Use Mass Emailing Effectively
Back in Ithaca NY, Aba Blankson sent this report about the session she attended yesterday at EduWeb in Baltimore: “HTML Email & Flash Appeals The Basics and Beyond,” a session presented by Andrew Iskowitz. The development track sessions at the conference have been quite informative. The presenters have provided great insight, but I’ve also learned […]
Live from EduWeb 2006: Video and Integrated Marketing are the Buzz Words at the Conference
Another session Rachel Reuben was supposed to cover got canceled today, so she decided to share some of the buzz going on in the hallways at EduWeb in Baltimore… Unfortunately the speaker for the Mobile Web Design session did not show up this morning, so instead I thought I’d give a brief overview of the […]
Live from EduWeb 2006: Get Feedback Before AND After you Redesign your College Website
Drew Olanoff attended “The Usability Drive Homepage: Design a User-Centered Approach,” a presentation given by Matthew Winkel (The College of New Jersey) yesterday at EduWeb. Drew sent this report this morning. Matthew Winkel started off by talking about indirect and direct marketing techniques, but the main theme of his presentation was brand testing. User feedback […]
Live from EduWeb 2006: How’s Your Institution Brand Today?
Steve Kappler (Stamats) presented a session titled “Building a Brand that Matters,†yesterday morning at the EduWeb Conference in Baltimore. Shane Colvin from the University of Oslo is one of the seven very nice people who agreed to share their notes with all of us who couldn’t attend the EduWeb conference this year. This is […]
Live from EduWeb 2006 in Baltimore: Why and How to use CSS instead of Tables on your University Website?
Brian Hantman (University of MD, Baltimore) presented a session titled “Thinking Outside the Table: Designing the Websites with CSS and XHTML,†yesterday morning at the EduWeb Conference in Baltimore. Aba Blankson, a Webmaster at Cornell University, is one of the seven very nice people who agreed to share their notes with all of us who […]
Live from EduWeb 2006 in Baltimore: Meet the Bloggers – Rachel, Drew, Kesha and Nina
On Day #1 of the EduWeb Conference, Rachel Reuben, Drew Olanoff, Kesha Boyce Williams and Nina Sossen managed to attend interesting sessions, take notes and emailed their reports in just a few hours of time. I didn’t know how to properly introduce these super fast guest bloggers, so here is a bit more information about […]
Live from EduWeb 2006 in Baltimore: A glimpse of Why and How They Blog to Recruit Prospective Students
Dan Karleen from Thomson Peterson’s and Rob Pongsajapan from Georgetown University served some real meat about the higher ed admission blogosphere at the lunch table on “New Voices: Observations from the University Blogosphere†at the EduWeb Conference yesterday in Baltimore. Nina Sossen, Web Communications Director at the University of Massachusetts Amherst, is one of the […]
Live from EduWeb 2006 in Baltimore: 10 Tips for Effective Keyword Selection for Search Engine Marketing in Higher Ed
Mark Shay (Educational Directories Unlimited) presented a session titled “Effective Keyword Selection for Search Engine Marketing in Higher Education,†this afternoon at the EduWeb Conference in Baltimore. Kesha Boyce Willliams, Manager of Web Services at The Cleveland Institute of Art is one of the seven very nice people who agreed to share their notes with […]
Live from EduWeb 2006 in Baltimore: Top 10 Strategies to Optimize Your University Website for Search Engines
Shelly Brown (Southwest Baptist University) was the hostess of the lunch table about “Search Engine Marketing,†today at the EduWeb Conference in Baltimore. Drew Olanoff, Senior Web Developer at Educational Directories Unlimited, is one of the seven very nice people who agreed to share their notes with all of us who couldn’t attend the EduWeb […]
Live from EduWeb 2006 in Baltimore: (Web) Project Management 101
Staci Roberts Beam, Director of Web Communications at Northwestern University presented this morning an interesting session at the EduWeb Conference in Baltimore titled “Web Projects: Formalize Your Efforts with Documentation and Research and Generate More Internal Support, Site Success.†Rachel Reuben, Director of Web Communication and Strategic Projects at the State University of New York […]
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