Director of Communications at the University of Missouri-Rolla, Andrew Careaga is the co-chair of the CASE Annual Conference for Senior Communications and Marketing Professionals where I’m going to speak about new media and crisis communication in a couple of weeks. Andrew has also been blogging at Higher Ed Marketing since November 2005. 1) Why did […]
Archive for the ‘Blogs & Wikis’ Category
College Blogs Network: unofficial, unfiltered – yet good – student blogging
I know, I know: another post about student blogging. Will I ever get tired to blog about this? ;-) As regular readers know, my last column for University Business deals with the ROI of admission-sponsored student blogs. While more and more institutions have set up blogs targeted to prospective students and their parents, they are […]
3 questions to a (soon-to-be) higher ed blogger: Sam Jackson, a 2007 senior at Phillips Exeter Academy, from “The Sam Jackson College Experience”
Sam Jackson, a 2007 senior at Phillips Exeter Academy in Exeter (NH), started to blog in December 2005 about his experience in searching for the best college. Last month, he launched a new blog entirely focused on the college admission process: The Sam Jackson College Experience. In a witty and fresh style, this talented teen […]
Special UB column about admission-sponsored student blogs: Nancy Prater, Web Content Coordinator at Ball State University
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Nancy Prater, Web Content Coordinator at Ball State University, answered these questions at this time. 1) Your institution uses student […]
Special UB column about admission-sponsored blogs: Brendon Connelly, Director of Graduate and Professional Studies Admissions at George Fox University
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Brendon Connelly, Director of Graduate and Professional Studies Admissions at George Fox University, answered these questions at this time. 1) […]
Special UB column about admission-sponsored blogs: Doug Imbruce, Founder of TheU
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Doug Imbruce, Founder of TheU, answered these questions at this time. 1) You’ve recently launched student blogs on TheU.com. Can […]
Special UB column about admission-sponsored student blogs: Nancy Monnich Benedict, Vice President for Enrollment Services at Beloit College
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Nancy Monnich Benedict, Vice President for Enrollment Services at Beloit College, answered these questions at this time. 1) Your institution […]
Karine to speak about new media and crisis communication at the CASE Annual Conference for Senior Communications and Marketing Professionals in Philadephia, September 13-15
As announced last week by Andrew Careaga on his blog, Higher Ed Marketing, I’ll be leaving my cave and dusting off my laptop next month to present a couple of sessions with Joe Hice, associate vice president of marketing and public relations for the University of Florida, at the CASE Annual Conference for Senior Communications […]
Special UB column about admission-sponsored student blogs: Bob Robertson-Boyd, Web Content Coordinator at Capital University
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Bob Robertson-Boyd, Web Content Coordinator at Capital University, answered these questions at this time. 1) Your institution uses student blogs/journals […]
Special UB column about admission-sponsored student blogs: Michael Sexton, Dean of Admissions at Lewis & Clark College
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Michael Sexton, Dean of Admissions at Lewis & Clark College, answered these questions at this time. 1) Your institution uses […]
Admission-Sponsored Student Blogs: License to Recruit?
My fourth column for University Business is now available in the August issue as well as online: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†If you are a University Business reader who has just discovered collegewebeditor.com, welcome! Don’t forget to subscribe to this blog via RSS (use one of […]
Almost Live from EduWeb 2006: Why Furman University Gets How the Web is About to Rock the Higher Ed Admission World
Natalie DiPasquale, one of our guest bloggers at EduWeb, attended another very, very interesting presentation: “Marketing Your University with Dynamic Print, Immersive Websites and Streaming Media” by Ryan Fisher, Director of Web Development at Furman University. Her report got me all excited when I read and edited it — especially the last line. Another interesting […]
Almost Live from EduWeb 2006: How Online Student Journals (Blogs) Can be an Effective Recruitment Tool
Patricia Baldridge, Vice President, Marketing & Public Relations, Christopher Davis, Director, Web Communications and Kathleen Kissane, Senior Associate Director of Undergraduate Admissions (Philadelphia University) presented their case study “Online Student Journals as Effective Recruitment Tool” earlier this week at the EduWeb Conference in Baltimore. Nalatie DiPasquale, Online Relations Manager at Ripple Effects Interactive, is one […]
Almost Live from EduWeb 2006: To Blog or Not To Blog in Higher Education
Yesterday at EduWeb in Baltimore, Shane Colvin attended the presentation given by Nina Sossen, another of our guest bloggers and the Web Communications Director at the University of Massachusetts Amherst: “To Blog or Not to blog.” Nina Sossen began her presentation by describing what a blog is and how it came about. What, when and […]
Live from EduWeb 2006 in Baltimore: A glimpse of Why and How They Blog to Recruit Prospective Students
Dan Karleen from Thomson Peterson’s and Rob Pongsajapan from Georgetown University served some real meat about the higher ed admission blogosphere at the lunch table on “New Voices: Observations from the University Blogosphere†at the EduWeb Conference yesterday in Baltimore. Nina Sossen, Web Communications Director at the University of Massachusetts Amherst, is one of the […]
How to convince your Admission VP to use blogs, podcasts and other new media to market your programs to prospective students
Are you still trying to convince your Director, VP or President to jump into Admission Marketing 2.0? If — despite your best efforts — your admission office still relies exclusively on traditional marketing tactics (brochures, print advertising and traditional PR), you might need a bit of help to convince everybody to try blogs, podcasts and […]
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