I read Social Media Metrics: How to Measure and Optimize Your Marketing Investment by Jim Sterne in January as I was researching and writing my graduate course on social media marketing campaigns for SNHU. And in case you’re wondering, I ended up choosing this book along with Clout: The Art and Science of Influential Web […]
Archive for the ‘Analytics’ Category
What can social media analytics do for #highered?
Measuring the return on investment (ROI) of social media initiatives isn’t easy – definitely far more difficult than using Facebook, Twitter and the likes. However, while 68% of the respondents to the second CASE survey on social media practices in higher education think measuring the ROI of their social media initiatives is tough, it’s not […]
Want to find out about the State of Online Analytics in #highered? Complete the survey by May 12, 2011
For the past 12 months I’ve been researching, writing, presenting and advocating the role online analytics can/should play in higher education marketing. Whether on this blog, at the Higher Ed Analytics website or with the monthly benchmarking higher ed analytics survey, I’ve spent countless hours doing what I could to push the online analytics agenda […]
Top 4 findings on the State of Social Media in #highered
Everybody wants to know how social media is doing in higher education lately (unless it is how higher ed is doing social media ;-) Slover Linett Strategies Inc., mStoner and CASE have just released the high-level results of their Second Comprehensive Study of Social Media Use by Schools, Colleges and Universities (you can find more […]
Web Redesign with a Success Metrics Guide in #highered: The University of Bath’s New Homepage
Bath University launched its newly redesigned homepage last week. The new homepage was made available last Monday as part of a soft launch and the final switch occured on Saint Patrick’s Day. This is a very nice example of a redesign entirely done in-house, relying on the kind of iterative approach Nick DeNardis will talk […]
Top 3 ways for #highered to do more with Web Analytics in 2011
It’s been almost 6 months since I launched the first higher ed web analytics benchmarking survey. Since August 2010, 80 to 100 higher ed professionals have taken the time to report their web data on 12 metrics. Shelby Thayer from Penn State University and I identified this set as interesting metrics to watch across the […]
How to get your email newsletters or marketing messages in their inboxes
My latest University Business column is now available in the November/December issue as well as online: “Getting your email in their inboxes: Using email service providers for improved deliverability of messages to external audiences” In this column, I try to explain why it is important to work with a professional email service provider if you […]
Exclusive Interview: Avinash Kaushik on the sad state of higher ed websites
A week ago at the SIM Tech Conference, Avinash Kaushik, THE expert on Web Analytics, told attendees higher ed websites can do better – and why they should. As I was presenting about the Higher Ed Analytics Revolution just after Avinash, I was very focused on his keynote – which is why I didn’t live […]
heweb10, simtech10 and the tough job of benchmarking Web Analytics in higher ed
It’s been a couple of very busy weeks around here. As I told a couple of folks I met at the High Ed Web and the SIM Tech conferences over these past 2 weeks, busy is the new black. Aren’t we all, lately? Anyway, I wanted to share a few thoughts about the two amazing […]
The State of Higher Ed Analytics in a boss-friendly format
My latest University Business column is now available in the September issue as well as online: “The State of Online Analytics in Higher Ed: Survey confirms need for web and social media analytics revolution” In this column, I’m reporting and commenting the main results of the survey about the state of online analytics in higher […]
Looking for a conference on Analytics in higher education? Don’t miss the early bird deadline for SIM Tech!
UPDATE (August 31, 2010 at 12:22PM ET): Eric Olsen from Lewis University is the winner of the SIM Tech conference pass. Congratulations, Eric! Fall is always a busy conference season (very similar to summer, actually). Once we’re done with the mandatory “break” from mid-August to mid-September to welcome students, things get usually very busy in […]
Share 12 online metrics by August 20 to get the higher ed analytics revolution benchmarking report
I know I’ve been talking about this higher ed online analytics revolution for some time now, but it’s now time for action. It started in May with a survey to get a better idea of the state of online analytics in higher education. The survey was a big success as 399 professionals working in higher […]
My 7-Step Plan to Your Marketing Measurement Strategy and a call to join the Higher Ed Analytics Revolution!
Have you heard about the news yet? The Higher Ed Analytics Revolution has officially started! In the session I presented today at the eduWeb conference, I’ve finally got a chance to explain my plans for this revolution. I want to help you change the way marketing decisions are made at your institution – most of […]
Back at #eduweb for a presentation, a revolution and hopefully great conversations
I’ve just arrived at the DoubleTree Hotel in Chicago for eduWeb. My last eduWeb was in 2008: I met great folks, gave the closing keynote and… it took me 2 days to make it back home from Atlantic City due to flight delays in Philly :-) The conference starts this Monday (tomorrow) with a few […]
EduComm Conference: What happens in Vegas does NOT stay in Vegas
This week, I spent a couple of days at The Mirage in Las Vegas to attend the Educomm conference, the conference put together by University Business publisher. Originally EduComm was targeted to AV, IT and academic computing teams. They still seem to compose the majority of the conference attendees (with a total close to 1,000 […]
Find out what the new Facebook Analytics Dashboard can do by watching 15 minutes of this video
You might have heard about it after Facebook developer conference, F8, back in April but the new Facebook Analytics dashboard was officially rolled out on all accounts a few hours ago. You can access it from www.facebook.com/insights. One of the really cool new feature is the possibility to add a bit of code to your […]
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