10 years from the basement to the 3rd floor Congratulations, we’ve made it! Digital has finally grown up into a strategic marketing and communication channel in higher education. You’ve seen new staff members join your team and your digital budget increased over the past few years. Higher education digital professionals are now getting a seat […]
Archive for the ‘Analytics’ Category
Back-to-School for #highered pros: 5 ways to stay relevant in your job
In higher ed, learning is ALWAYS part of your job Now that most students and faculty members have made it back to campus (or will this week), it’s time for you to think about YOUR back-to-school, right? Whether you are a web professional or a social media practitioner working in higher education, you know that […]
Top 10 #highered posts published on collegewebeditor.com (Jan-Jun 2014)
Time to catch up on your reading? With the upcoming long holiday weekend, I thought you might have a bit more time to catch up on your reading. I’m sure you have already plenty of options, but do you know what made your higher ed colleagues tick (or click) this year so far? 10 posts […]
No time left to measure #highered marketing, really?
Do you have time to check everything on your to-do list at work? I doubt it. Time is the only thing that has remained constant over the past few years. A day was 24 hours long before Facebook, LinkedIn or Twitter. And, still is. While your work day might have expanded outside of the office […]
Universal Analytics: A game changer for #highered?
My latest University Business column published in the March 2014 issue is now available online: Universal Analytics: A game changer for higher ed?. In this short article, I explain why universities and colleges should learn more about Universal Analytics – and some of the possibilities offered by this tool down the line. If you need […]
Why and how to get access to Twitter Analytics for your #highered account
Last week in the online course I teach about social media marketing for higher ed we discussed social media analytics strategy and practices with our class composed of professionals working in universities and colleges in the US, Canada and France. I’ve had updated the course module materials – as I always do before a session […]
Why #highered should get excited about Universal Analytics & Google Tag Manager
Universal Analytics (UA) is fully implemented in some institutions. Same for Google Tag Manager (GTM) – which is basically a solution to manage all the differents tags used to track your campaigns or online advertising. GTM is a very good news for marketers, because it enables them to manage this part without bothering the web […]
The next big thing(s) for #highered Analytics in 2014
It’s amazing how data and digital analytics have become a crucial part of the big picture in higher education — and elsewhere. Yet, it’s just the beginning. According to many in the digital analytics industry, 2014 will be the year where marketers embrace and unleash the power of data – big or small. While I’ve […]
Take part in the 2nd #highered web analytics conference: Submit a proposal by Dec 4!
Calling all higher ed web analytics friends to the rescue Do you think it’s time to get better with digital analytics in higher education? Are you in charge of making sense of all the analytics data for your unit? Have you ever lost yourself in Google Analytics reports, dashboards and, oh, the possibilities? Come share […]
How will #highered use social media and web analytics in 2014? Take the survey now to find out!
Why a Survey on Digital Analytics in Higher Ed? Back in 2010 we didn’t use online analytics as much as we could in higher education. With the help of a small group of professionals working in several schools, I tried to start a movement to help our industry see how data could lead to better […]
The 2013 State of Mobile & Responsive Web in #highered [FULL REPORT]
How higher ed is doing with the mobile & responsive web? This is the question that the 3rd edition of the State of the Mobile and Responsive Web in Higher Ed survey report answers in a 12-page document – including results and charts. This open and independent research work is supported by Higher Ed Experts […]
Mobile and tablet web traffic shares on the rise in #highered [REPORT]
The State of the Mobile & Responsive Web in Higher Ed Survey I’ve finally analyzed the results of the 2013 State of Web and Responsive Web in Higher Ed Survey. The 3rd edition of this yearly survey was completed from January 8, 2013 to February 15, 2013 by 174 professionals working mainly in the marketing, […]
5 real web analytics solutions to #highered problems
Do you know what digital analytics can do for you, your stakeholders, your visitors or your institution? There is so (too?) much you need to know to understand what digital analytics can do… In higher education, we can’t spend days working on analytics, so here is a quick list of 5 practical things that can […]
7 digital trends that will shape 2013 in #highered
Did you know that I’ve been writing the Internet Technologies column for University Business for 7 years? This is from this perspective that I wrote back in December my column for the January issue of the magazine, a column looking at what’s to come for the New Year. This article, Digital and Web in Higher […]
Take part in the 1st #highered web analytics conference: Submit a proposal by Nov 30!
Calling all higher ed web analytics friends to the rescue Do you log in your Google Analytics account more than once in a blue moon? Do you have a few GA goals set up in the said account? Do you smile (or cry, sing or even jump) when you hear “KPIs,” “advanced segments” or […]
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